The Landscape Writer ~ Proudly Serving Business Owners in Lawn Care, Landscape & Outdoor Living Do you make sure that there’s a CTA at the end of all your online marketing communications? Do you know what a CTA is and why it’s so important? The Anatomy of a CTA A CTA stands for, Read More

Did you ever wish you could tell a story about how your lawn care and landscape business rescued a client? Did you restore a patio or an outdoor living room? Transform a blasé front porch into something spectacular? Then you need to share these stories through case studies. There are two types of case, Read More

  Believe it or not, we’re nearing the end of 2015. The growing season is almost done and it’s now time to think about how you’ll capitalize on next year’s lawn, landscape and outdoor living trends. Garden Media Group just published their 2016 Gardening Trends Report. And it’s chock full of handy information that, Read More

  About two weeks ago, I got my fall Coupon Clipper in the mail. And since I write blogs and other marketing materials for the lawn and landscape industry, I hunted down all of the lawn and landscape ads in the Clipper. There were only three, full color, half page ads in the entire, Read More

  July is Smart Irrigation Month. You can use Smart Irrigation Month to draw more eyeballs to your lawn care and landscape company’s website. You do this by educating your prospects on how the importance of water conservation and how an irrigation system help them conserve water. To start, think about these two questions: What do, Read More

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