How Direct Mail Can Bring in $290,000 In One Landscaping Season

by PostcardMania

If you’ve been grinding for the last few years, booking jobs like crazy and building a solid client base, then you’ve already laid the foundation for long-term success in your landscaping business. 

But if you want to really scale things up, you can’t just wait for referrals and repeat business to magically happen—you have to stay in front of your customers. Studies show that all generations (Gen Z, Millenials, Gen X and Baby Boomers) feel overwhelmed by digital ads and email. That’s where direct mail comes in to target your audience effectively. 

Here’s the truth: most of your customers aren’t thinking about your business. Even if you transformed their yard into a paradise, they still need to be reminded of the great work you did—and told you’re ready to do it again.

Direct mail is one of the most underrated, cost-effective ways to grow your landscaping business and lock in customer loyalty. In fact, people spend 45% longer engaging with direct mail ads than digital ads according to recent research. Here are some tried and tested ways to make it work for you:

1. Start with a Solid Customer Database

If you’ve been collecting full contact info from every customer (and you should be), you already have the single most valuable asset in your business—a database of people who’ve paid you before and are likely to do it again. Organize it. Segment it by location or service type if possible. Your database is your goldmine—but only if you keep mining it.

If you don’t have a database yet, not to worry! Direct mail experts, PostcardMania, can set you up with a targeted mailing list of prospects specific to your location and demographics. 

This landscaping business wanted to get their message in front of single-family homes that needed overgrown property restoration services. They sent out 10,000 postcards over the span of a number of months and brought in 40 jobs from the first mailing alone. This strategy helped them grow their business and generate a 896% ROI! 

Read more: Streamline Your Outreach: How Easy is Email Marketing with Jobber?

2. Choose the Right Type of Direct Mail

When it comes to customer retention, postcards are king. Here’s why:

• They’re cheap to print and mail.
• There’s no envelope to open (your message is front and center).
• Even a quick glance puts your logo, your name, and your service back in their mind.

Think of it this way: You’re just reminding your customers you exist—so the next time their hedges need trimming or their lawn needs a refresh, you are the first one they call.

This landscaping company targeted local residents who were likely to need snow removal. They mailed 25,000 postcards and generated $290,000 in revenue! This strategy helped them grow their business and add 10 new staff! 

3. Send Regularly—Not Randomly

Consistency wins. Every time. Aim to send a branded postcard every 30 to 60 days. Why?

• Customers forget. And even if they don’t need you right now, their friends or neighbors might.
• Life moves fast. Your name should be the first one they think of when the backyard looks like a jungle again.

Sending regularly doesn’t have to break the bank. With bulk postage rates and efficient printing services, you can often get postcards mailed for less than 20¢ each.

This landscaping service mailed 12,000 postcards to a consumer mailing list that targeted single-family homes in the local area. The postcards were mailed out over two months and brought in $50,000 in revenue. This consistent strategy was very effective. 

4. Stick to These Simple Design Rules

Rule #1: Stay visually consistent.
Pick a color scheme and stick with it—don’t change it up for holidays or seasons. Your brand should stand out because it always looks like you.

Rule #2: Make your logo and strong call to action unmissable
A strong logo builds trust and credibility. The goal is brand recognition. A strong call to action can make the difference between another job booked or not. 

Rule #3: The offer
An offer is always a good idea and should represent a specific reason to call NOW, such as “Until the end of the month” or “Save $50 before the end of the month.” 

Learn more: Customer-Centric Storytelling: Using the “Who Cares” Approach

5. Play the Long Game

Here’s what most landscapers get wrong: they stop after one or two mailings because they don’t see immediate results. But direct mail is about long-term brand building. Over time, it keeps you top of mind, reduces customer churn, and increases repeat business.

Your best customers already know and trust you. Don’t make them forget you exist. By staying in front of them with smart, consistent direct mail, you’ll go from being their “last landscaper” to their “always landscaper.”

Bottom Line: Don’t Just Grow Lawns—Grow Your Business

Direct mail isn’t old school—it’s smart business! When done right, it helps you stand out in a noisy digital world, build trust with your base, and turn past clients into long-term brand ambassadors.

PostcardMania has been in this business for over 20 years and is a national leader in helping landscapers like you sky rocket their landscaping businesses with targeted direct mail campaigns. You can get in touch and try it out for yourself! 

You’ll be surprised at how much green it brings in.

Want help crafting a killer postcard campaign for your landscaping business? Reach out to PostcardMania—they’ll help you get the right message in front of the right people at the right time.