Garden Musings: Balancing Native & Non-Native Plants in a Sustainable Landscape

FAQ: Why should I choose native plants over non-native plants for my clients’ landscaping projects?

Answer: According to the Pennsylvania Department of Conservation and Natural Resources (DCNR), native plants have adapted to the local climate, soil, frost, drought, and other conditions.

Additionally, native plants can be local flora for a larger region, such as the eastern part of the United States or the southwestern United States.

You can also inform your customers and sales prospects about native plant landscaping  through blog posts, landing pages, and newsletter articles using the keywords “native plants” and “sustainable landscaping.”

In this blog post, you’ll learn the following information about native and non-native plants, such as

  • Defining native and non-native plants
  • 7 benefits of using native plants in a customer’s landscape
  • How to use non-native plants sparingly in a landscape
  • 4 blogging ideas about native plants and sustainable landscaping for landscape companies.

Defining Native and Non-Native Plants

Due to climate change, you must be aware of sustainable landscaping when working with your clients. Your landscape projects will see more success when you use native plants for your area.

Native plants have naturally acclimated to your larger region over thousands of years. For example, native plants, such as coneflowers, black-eyed Susans, and Joe Pye weed, can handle the temperature fluctuations of the Northeastern U.S., including heat waves, dry summer conditions, and surviving snowy, cold winters.

Additionally, native plants are more insect- and disease-resistant in a particular region than non-native plants.

On the other hand, non-native plants have been introduced to local landscapes through human activity. Non-natives may do well in a specific region but require more nutrients, water, and insect control.

Likewise, non-natives can also be invasive, such as the following invasive plants affecting the United States:

  • Alligator weed
  • Black locust
  • Barberry
  • Dame’s rocket
  • Empress tree
  • Giant hogweed
  • Honeysuckle
  • Japanese knotweed
  • Norway maple
  • Tree of Heaven.

If you must use non-native plant species in your customers’ landscapes, ensure they aren’t invasive to your area.

Read more: Garden Musings – The Problem of Yellow Nutsedge

7 Benefits of Using Native Plants in a Customer’s Landscape

Native plants invite pollinators, birds, scent, and beauty to your customer’s landscape. They’re also low-maintenance for folks who don’t want to do deadheading and other plant chores between your visits.

Here are seven more benefits of using native plants in a customer’s landscape:

  • You’re making a beneficial environmental impact.

“The insects, animals, and microscopic organisms in the soil all depend on the region’s native plants for survival…,” says the NALP blog post, Sustainability: Native Versus Non-Native Plants.

  • Native plants improve air quality and prevent water runoff.

    Native cultivars reduce the need for lawn mowers and other equipment. Native plant roots help to filter water and won’t contribute to erosion.

    • Native plants are a better investment than non-natives because they take root immediately, are healthier, and are hardier than non-native cultivars.

    You’ll find that your customers will save money on watering, insect control, and fertilizing.

    • Native plants in the landscape tackle climate change.

    Native trees, especially, do the hard work of storing carbon dioxide, a greenhouse gas.

    Also, native trees, such as oaks and maples, provide a home to caterpillars that momma birds use to feed their young. More birds means fewer insects and insect control.

    How’s that for sustainable landscaping?

    • Native plants, including trees, shrubs, and perennials, require less water, so your clients save money on their water bills while conserving water.
    • Native plants feed pollinators.

    Pollinators are an essential part of our food web. There’s a crisis with pollinators, including monarch butterflies and honeybees. Planting native trees, shrubs, and other plants in your customers’ landscapes helps to support these vital creatures.

    Many native trees feed and provide shelter for mammals. While some customers may not care about sustainable landscaping, there will be some that do care deeply. Remind them we’re interrelated with our food web, and these customers will do their part in helping wildlife.

    Learn more: Running Out of Blog Ideas?

    How to Use Non-Native Plants Sparingly in a Landscape

    Not all non-native plants are of the devil. Indeed, non-invasive, non-native plants that provide nectar, seeds, and nuts benefit bees and other beneficial insects that don’t rely on one specific plant for food.

    For example, the monarch butterfly depends on milkweed, so if your customer wants to help it by planting milkweed in their flowerbeds, encourage them to do so.

    Some pollinators benefit from non-invasive, non-native plants that offer nectar, seeds, and other food.

    Photo courtesy of Wendy Komancheck

    4 Blogging Tips for Landscaping Companies Using Native Plants and Sustainable Landscaping

    So, how do you “educate” your customers and sales prospects about the benefits of native plants? How do you warn them about invasive, non-native plants?

    Tell them in blogs, landing pages, newsletters, and other areas where you communicate with them. Here are some blog ideas to get you started:

    1. Transform Your Landscape: Tips for a Sustainable Landscape Makeover
    2. Uncover the Beauty of Native Plants: A Guide to Your Region’s Native Trees, Shrubs, and Flowers
    3. Spotlight on Nature: Native Plant of the Month
    4. Sustainable Landscaping: Growing a Greener Future.

    I must confess that I used ChatGPT to come up with these titles. I first plugged in the blog topics and asked the AI tool to spice them up. There are many ways to develop more blog topics centering around native plants, non-invasive, non-native plants, and sustainable landscaping.

    Interested in learning how AI helps you with your marketing communications? Then, fill out my contact form to learn more. I’m always happy to brainstorm and teach landscaping companies about effective marketing communications.

    How the Landscape Writer Can Help You Promote Natives and Non-Natives in Sustainable Landscape Design

    Want to learn more about blogging, website content, and landing pages? Or do you want to learn how to include blogging and other content creation in your landscaping business? If so, fill out my free consultation form.

    Sources:

    Audubon.org, Why Native Plants Matter.

    Blog.LandscapeProfessionals.org, Sustainability: Native Versus Non-Native Plants.

    DCNR.PA.gov, Native Plants for Landscaping, Restoration Buffers, and Meadow Establishment.

    LurieGarden.org, Pollinators May Benefit from Mixing Native and Non-Native Plants.

    MgManitoba.com, On Mixing Native and Non-Native.

    Green Thumb Tech: Best Mobile Apps for Landscapers

    Are you curious about the newest mobile apps for landscapers and lawn care business owners?

    Mobile apps for the green industry cover organizing your back office to the best routing and where to find the cheapest gas. Some landscaping apps allow you to sync with other apps, offer email marketing campaigns, and sync your Google Business account with the app.

    A few years ago, I uploaded the article, 14 Best Apps for Lawn Care and Landscaping Businesses, by a guest blogger. Over the years, I updated it, especially Jobber and QuickBooks, since I’m an affiliate for them.

    It’s time to update and create part two of 14 Best Apps for Lawn Care and Landscaping Businesses since it’s held the number one spot on The Landscape Writer for the past five years.

    In this article, you’ll be learning the following about mobile apps for landscapers:

    • How to maximize efficiency with task management apps
    • Streamline client communications with messaging apps
    • Enhance on-site operations using planning and designing apps
    • Grow your knowledge with this non-mobile app for landscapers.

    How to Maximize Efficiency with Task Management Apps

    Growing a small landscaping business may seem daunting, but you would be wrong. Plenty of landscaping apps on the market can help you manage your jobs in one place.

    Learn more: Enhance Your Landscape Business with Jobber’s Latest Features

    Here are six popular landscaping apps to check out from GetApp.com:

    1. FieldPulse

    This mobile app has features tailored for landscape business owners and streamlines your operations. Using FieldPulse, you can create price estimates, manage schedules, and dispatch your teams.

    Although Housecall Pro wasn’t listed in my sources, it is one of the more popular software programs for the green industry. According to its website, over 40,000 businesses use it.

    Housecall Pro allows you to manage

    • Scheduling
    • Estimates and payments
    • Improved customer experience.
    • Jobber

    I have written extensively about Jobber on my blog because I’m an affiliate. On GetApp.com, 90% of Jobber’s reviews are positive.

    Jobber allows new leads to book on your Facebook or website, and you can send professional-looking invoices using the mobile app. The app also works as a CRM by saving all client information in one place.

    Jobber introduced two new marketing tools this spring. You can now set up email campaigns on the app and sync your Google Business profile to your Jobber account to see reviews as they come in. It also helps you ask your customers for reviews.

    This software program is geared toward landscapers and arborists. Like many other green thumb techs, KickServ helps you consolidate your spreadsheets and other paperwork online. According to KickServ, you’ll close more deals, provide excellent customer service, and get paid faster.

    This field service software works for both lawn care operations and landscaping services. mHelpDesk helps you with contact management, scheduling & dispatching, work history, setting up recurring jobs, managing leads, and billing and invoicing.

    ServiceTitan’s cloud-based landscaping business management software is called Aspire. Aspire’s key features include

    • CRM
    • Estimating
    • Scheduling
    • Crew tracking
    • Job costing
    • Purchasing
    • Invoicing
    • Reporting.

    Streamline Client Communications with Messaging Apps

    Messaging apps help you stay connected to landscaping customers and techs in the field by reminding them of upcoming appointments, specials, and other communications.

    While some of the above software also has messaging apps, GetApp.com recommended the following:

    1. Aspire Crew Control allows you to stay connected with your crews. Your crews will no longer miss jobs because they have the information to serve all your clients’ appointments.
    • RealGreen’s mobile app updates your techs with real-time synced data from you. It also provides tools that help your crews complete work orders faster, make notes for upsells, and offer exceptional customer service.
    • SingleOps offers one platform for you to manage.
    • CRM
    • Job management
    • Crew & equipment management
    • Invoicing & payments
    • Reporting & insights for your landscaping company
    • Texting ability for you, your teams, and customers.

    According to SingleOps’ website, you and your team can manage client and prospect lists from anywhere and on any device because SingleOps’ platform holds all of your data in the cloud.

    • GorillaDesk serves field service industries, including lawn care, pest control, and pool services. Depending on your green industry business needs, you can choose between basic and pro subscriptions.

    This platform provides the following features for a basic subscription:

    • CRM
    • Drag & drop calendar
    • Invoicing & billing
    • The mobile app has a messaging feature
    • Route optimizer
    • Scheduling & dispatching
    • Team permissions
    • Work orders.

    Learn more: QuickBooks Review 2024: A Game-Changer for Landscaping Businesses

    Enhance On-Site Operations Using Planning and Designing Apps

    If you plug in “planning and designing landscape apps” in Google, you’ll get a list of at least 16 mobile apps for applications, planning, and landscape design.

    Put in “planning and designing landscape apps” in Microsoft’s Bing, and you won’t receive a list. Instead, Bing provided links to popular landscaping apps and an article from Borst Landscape & Design called Best Landscape Design Apps for iPad, iPhone, and Android.

    This helpful blog post lists 10 free or low-cost apps. Granted, if you have a larger landscaping company, you may want to invest in more professional apps, but this will give you a crucial first step for new businesses.

    Here are the 10 mobile apps that Borst Landscape & Design recommends; you can read the article online for details:

    1. iScape App
    2. Landscaper’s Companion
    3. Houzz
    4. Home Design 3D Outdoor & Garden
    5. Home Outside, Landscape Design for Everyone
    6. PRO Landscape Home
    7. My Lawn: A Guide to Lawn Care
    8. Garden and Landscape Designs
    9. VR Gardens—3D Design Planner
    10. Planter – Garden Planner.

    Grow Your Knowledge with This Non-Mobile App for Landscapers

    One of my X (formerly Twitter) followers recommended this website for all landscapers and lawn care owners/operators: My Landscape Academy (MyLandscapeAcademy.com). My Landscape Academy is an online hub for landscaping training courses.

    They have over 40 online courses on safety, equipment use, and landscape skills. The training courses are in English and Spanish to serve all your employees who work in the field.

    You can learn more about how the academy works by visiting its FAQs page.

    Level Up Your Landscape Business: Click to Get Started!

    If you’re starting a new landscaping or lawn care business, the above mobile apps will be invaluable to your company’s success. These tools will help you stay organized, communicate with team members, and manage invoicing and customer relationship management (CRM).

    Click any of the above links to use landscaping apps to level up your landscaping company.

    Elevate your landscaping business by harnessing the power of local SEO and strategic keywords. Contact me through my consultation form if you need support with your website’s content marketing strategy.

    Sources:

    BorstLandscape.com, Best Landscape Design Apps for iPad, iPhone, & Android.

    GetApp.com, Landscape Software with SMS Messaging.

    Ibid, Landscape Software with Task Management.

    Jobber.com, Lawn Care Apps: 21 Apps to Run a Better Business.

    LawnLove.com, Lawn Care Apps for Scheduling and Routing.

    WorkYard.com, 10 Best Apps for Landscapers.

    Enhance Your Landscape Business with Jobber's Latest Features

    *Please note that this blog post was written using ChatGPT. I generate most of my blogs at The Landscape Writer.

    However, I rely on ChatGPT to craft affiliate marketing blogs. I will always put a note at the beginning of an article if I rely on ChatGPT to write it.

    Also, I want to be transparent with everyone who visits The Landscape Writer. I may earn a commission if you click on my affiliate links. Read more at my affiliate disclaimer page.

    If you have any questions or concerns, please get in touch with me at wendy@landscapewriter.com. Thank you for reading this post!

    Staying current with the latest tools and technologies is crucial for landscape business owners’ growth and success. Jobber, a leading software solution for field service management, has recently launched some exciting new features and marketing campaigns tailored specifically for landscapers like you.

    New Features for Streamlined Operations

    Jobber’s latest updates offer enhanced functionality to streamline your day-to-day operations. From scheduling and dispatching to invoicing and client communication, these new features are designed to make your workflow smoother and more efficient.

    Read more: Step Up Your Business: Try Jobber for Free

    Marketing Campaigns to Boost Visibility

    Effective marketing is essential for attracting and retaining new customers in today’s competitive market. Jobber’s marketing campaigns give landscapers powerful tools to promote their services and stand out.

    Jobber has two new marketing tools for you to use:

    Sync Google Reviews for Social Proof

    Positive reviews can significantly impact your landscaping business. With Jobber’s latest review management tools, you can sync your Google reviews directly with the platform, showcasing your reputation for excellence to potential clients. Leveraging social proof can build trust and credibility, ultimately driving more business.

    Learn more: Jobber Saves You Time and Money

    Summing Up

    Jobber continues innovating and supporting landscape businesses with its comprehensive features and marketing tools. These resources can streamline your operations, enhance your marketing efforts, and grow your business more effectively.

    Are you ready to streamline your business operations? Sign up for Jobber through our exclusive link and enjoy a special discount! Choose from two fantastic deals: save 20% for the first 6 months or enjoy 20% off the entire first year with an annual plan. These exclusive savings are only available through our link.

    Take advantage of this offer today and enhance your operational efficiency with Jobber. Click below to get started and unlock these special rates!

    For a limited time, you can get 50% off their first 3 months on new Jobber subscriptions–but only if you sign up through my landing page.

    Sign up for Jobber

    If you want to take advantage of Jobber’s features and benefits, you must sign up through my landing page or you’ll miss out!

    Streamline Tax Season with These Three QuickBooks Tools for Small Businesses

    *Please note that this blog post was written using ChatGPT. I generate most of my blogs at The Landscape Writer.

    However, I rely on ChatGPT to craft affiliate marketing blogs. I will always put a note at the beginning of an article if I rely on ChatGPT to write it.

    Also, I want to be transparent to everyone who visits The Landscape Writer. I may earn a commission if you click on my affiliate links. Read more at my affiliate disclaimer page.

    If you have any questions or concerns, please contact me at wendy@landscapewriter.com. Thank you for reading this post!

    Tax season can be stressful for small businesses, but with the right tools, it doesn’t have to be. QuickBooks offers a range of features designed to simplify tax preparation and financial management.

    This blog post will explore three essential QuickBooks tools to help small businesses succeed during tax season.

    QuickBooks Online

    QuickBooks Online is cloud-based accounting software that provides small businesses with a comprehensive suite of tools for managing their finances.

    One key benefit of QuickBooks Online during tax season is its ability to categorize transactions and automatically generate detailed reports. This saves small business owners valuable time by eliminating the need for manual data entry and reconciliation.

    Learn more: QuickBooks Review 2024: A Game-Changer for Landscaping Businesses

    QuickBooks Online lets users easily track income and expenses, capture receipts using mobile devices, and collaborate with their accountants in real time.

    With access to up-to-date financial information anytime, anywhere, small businesses can make more informed decisions and stay organized throughout tax season.

    QuickBooks Self-Employed

    QuickBooks Self-Employed is a must-have tool for managing taxes and finances for freelancers, independent contractors, and other self-employed individuals.

    This specialized version of QuickBooks is designed specifically for individuals with self-employment income, making it ideal for those who need to file Schedule C as part of their tax return.

    QuickBooks Self-Employed simplifies tax deductions by automatically categorizing business expenses and calculating estimated quarterly taxes. Users can also track mileage, capture receipts, and generate reports to help maximize deductions and minimize tax liability.

    With features tailored to the unique needs of self-employed individuals, QuickBooks Self-Employed makes tax season less daunting and more manageable.

    QuickBooks Desktop

    While QuickBooks Online and QuickBooks Self-Employed offer many benefits for small businesses, some may prefer the familiarity and robust features of QuickBooks Desktop.

    Learn more: The Financial Benefits of Automating Your Business with Jobber and QuickBooks

    QuickBooks Desktop provides advanced tools for inventory management, job costing, and more, making it suitable for larger businesses or those with complex accounting needs.

    During tax season, QuickBooks Desktop helps small businesses stay organized with features like customizable reporting, advanced inventory tracking, and industry-specific editions.

    Users can also integrate QuickBooks Desktop with other software applications and services to streamline workflow and improve efficiency.

    In conclusion, QuickBooks offers a variety of tools to help small businesses succeed during tax season. Whether you prefer the convenience of cloud-based software with QuickBooks Online, the specialized features of QuickBooks Self-Employed, or the advanced capabilities of QuickBooks Desktop, there’s a solution to fit your needs.

    By leveraging these tools, small businesses can save time, reduce stress, and focus on what they do best – growing their business.

    Sign up for QuickBooks today using this link.

    Why February is the Best Time to Sign Up with Jobber Before the Busy Spring Season Starts

    *Please note that this blog post was written using ChatGPT. Most of my blogs are generated by me, The Landscape Writer.

    However, I rely on ChatGPT to craft affiliate marketing blogs. I will always put a note at the beginning of an article if I rely on ChatGPT to write it.

    Also, I want to be transparent to everyone who visits The Landscape Writer. I may earn a commission if you click on my affiliate links. Read more at my affiliate disclaimer page.

    If you have any questions or concerns, please contact me at wendy@landscapewriter.com. Thank you for reading this post!

    Planning is crucial to your success as a landscaping or lawn care business owner.

    February presents a prime opportunity to get ahead of the game, and there’s no better way to do that than by signing up with Jobber before the busy spring season kicks in.

    Beat the Spring Rush

    The spring season is when demand for landscaping services surges. Homeowners and businesses alike are eager to beautify their outdoor spaces after the winter months.

    Read more: Kickstart 2024 with Jobber: Essential Planning for Landscape Businesses

    By signing up with Jobber in February, you can get your operations streamlined and ready to handle the influx of work. Avoid the stress of scrambling to organize jobs and manage clients during the busiest time of the year.

    Efficiency from Day One

    Jobber’s user-friendly platform allows for quick and painless onboarding. Starting in February, you have ample time to set up your account, import client data, and fine-tune your service offerings.

    Plus, you’ll have a Jobber coach who’ll help you onboard quickly and efficiently. And don’t forget, when you sign up for Jobber, you get a free trial and 20% off for your first six months OR 20% off your first year with Jobber.

    This means that when the spring season arrives, you’ll hit the ground running with a well-oiled machine. Jobber’s time-saving features, such as automated scheduling and invoicing, will ensure you maximize every minute during the high-demand season.

    Get a Head Start on Profitability

    Every day counts in the world of business. By signing up with Jobber in February, you’re proactively investing in your company’s success.

    The time and money saved with Jobber’s efficient tools will become evident as you take on more clients during spring. Instead of worrying about administrative tasks, you can focus on delivering exceptional landscaping services and growing your profits.

    Learn more: Jobber Saves You Time and Money

    Don’t wait until the spring rush overwhelms you. With a streamlined operation, you’ll be prepared to seize the opportunities that come your way during the busiest time of the year.

    Get ahead of the competition and set your landscaping or lawn care business up for a successful spring season.

    Are you ready to streamline your business operations? Sign up for Jobber through our exclusive link and enjoy a special discount! Choose from two fantastic deals: save 20% for the first 6 months or enjoy 20% off the entire first year with an annual plan. These exclusive savings are only available through our link.

    Take advantage of this offer today and enhance your operational efficiency with Jobber. Click below to get started and unlock these special rates!

    For a limited time, you can get 50% off their first 3 months on new Jobber subscriptions–but only if you sign up through my landing page.

    Sign up for Jobber

    Year-End Success Starts Now: Optimize Your Landscape Business with Jobber for 2024

    *Please note that this blog was written with ChatGPT. Most of my blogs are generated by me, but I may rely on ChatGPT to craft affiliate marketing blogs. I will always put a note at the beginning of the blog if it’s AI-generated.

    If you have any questions, please reach out to me at wendy@landscapewriter.com. Thank you.

    Embrace the New Year with Jobber

    Now that January is here, it’s crucial for landscape and lawn care businesses to be well into their planning for 2024. Jobber, a top field service management software, offers the ideal tech solutions to support your business strategies in the new year.

    As a Jobber affiliate, I’m excited to share how this tool can revolutionize your business operations. (Read our affiliate disclaimer here).

    📅📞FYI – If you’re reading this in January or February, remember that Callum from Jobber will personally reach out to you via phone, text, or email.

    Planning to invest in Jobber for the New Year? You’ll need to connect with him. Get expert coaching on Jobber onboarding from Callum. Click my landing page to begin your journey with Jobber: https://go.getjobber.com/TheLandscapeWriter 🌱💼

    Simplify Your Client Management

    Jobber’s client management features allow you to keep all your customer information in one place. As you plan for 2024, organizing your client database is key to ensuring a smooth transition into the New Year.

    Read more: Jobber Saves You Time and Money

    Streamline Scheduling and Dispatching

    One of Jobber’s standout features is its intuitive scheduling and dispatching system. This tool is vital for efficiently managing your appointments and workforce, ensuring you enter 2024 with a solid operational plan.

    Learn more: The Financial Benefits of Automating Your Business with Jobber and QuickBooks

    Efficient Invoicing and Follow-Ups

    As the year ends, getting your invoices in order is crucial. Jobber simplifies invoicing, allowing you to send out professional invoices quickly. Its automated follow-up features help ensure timely payments, setting a healthy cash flow for the New Year.

    Robust Reporting for Strategic Planning

    Jobber provides robust reporting tools essential for New Year preparation and business analysis. Understanding your business performance helps you make informed decisions for the upcoming year.

    Conclusion: Get Ready for 2024 with Jobber

    As you wrap up this year and prepare for the next, Jobber offers the best tech solutions for your landscaping business. Also, Jobber works great alongside QuickBooks. You can read more about their perfect matchup here.

    Sign up for a free trial at Jobber and step into 2024 with confidence.

    Remember, as a Jobber affiliate, and I may receive a commission if you purchase through my link. For more information, please read our affiliate disclaimer here.

    End-of-Year Planning: Content Marketing for Landscaping Businesses

    Can you believe that we’re at the end of 2023? I don’t know about you, but this year seemed to fly by.

    How’s your content marketing going? Do you address local SEO and educate your customers on different landscaping problems that crop up throughout the year?

    Are you diligently posting important information that your homeowner and property manager clients need to know? Does your New Year preparation include posting blogs to your landscaping website that solve your customers’ pain points?

    If you’re a content strategist and landed a landscaping client, how do you address their pain points? How much do your writers know about lawn care and landscaping for residential or commercial properties? Don’t you think hiring an SME—a subject matter expert—would be better?

    Year-End Success Starts Now: Optimize Your Landscape Business with Jobber for 2024

    Whether you’re a landscaping business owner or a web designer with lawn care and landscaping clients, you’d be better served by hiring a writer who understands the industry with in-depth knowledge.

    In this blog post, you’ll learn about

    • Engaging your audience—homeowners and property managers
    • Learn about end-of-year blogging strategies for your landscaping company
    • Social trends in 2024 for landscaping companies.

    Content Marketing for Landscaping Businesses: Engaging Your Audience

    Why blog or invest in content marketing?

    So you can reach more people to visit your website, read your blogs, and learn more about your landscaping services.

    That’s the first goal. Your second goal should be to care about your potential and current customers and their landscaping problems.

    For example, if you do business in Texas, your blogs and social media may focus on dealing with drought, installing sprinkler systems, and lawn weed and disease controls.

    Likewise, a landscaping company in Pennsylvania may focus on installing patios, fire pits, pergolas, and other hardscaping projects. A Pennsylvania landscaping company may also blog about lawn weed control and fertilizer and how to conserve water over the summer.

    Landscaping Content Expert: Crafting Client-Centered Solutions for Your Landscape Company

    The point is that you write about the issues your customers are struggling with or are desiring on their properties.

    Here are four tips to get you started in 2024:

    • Use local SEO in your blogs, landing pages, and web content.
    • Consider your typical customers—young couples with children, retirees, HOAs, and commercial properties.
    • What are the realities of your typical customer—does your customer want you to transform their backyard into an outdoor destination?

    Do your customers deal with drought and hot days during the summer? Do they want you to take care of all of their lawn care and don’t want to know the nitty-gritty of why you do those tasks?

    • Are retirees curious about why and how you perform lawn care services?

    End-of-Year Blogging Strategies for Landscaping Companies

    The end of the year is a great time to send your customers one last blog and newsletter.

    Instead of focusing on a particular lawn care or landscaping service, you can focus on the holidays and get your readers excited about gardening and hardscaping trends in the New Year.

    You can also blog about ball and burlap trees that are perfect as Christmas trees and can be planted after the holidays. You can include buying a real Christmas tree and how to recycle it on January 2.

    Your other end-of-year blogging strategies should include getting next year’s blog topics on a calendar. You can recycle your older blogs and update them. You can also include hardscaping, landscaping, and gardening trends happening in the New Year.

    If you’re a digital marketing company, you may be helping your landscaping clients with all of their content development for 2024. Ensure that some of these simple blog ideas get on their calendar.

    According to the U.S. Chamber of Commerce’s article, “7 Marketing Trends Every Small Business Needs to Know About in 2024,” the upcoming year’s social media trends include an omnichannel approach that includes videos, photos, and written content.

    You can also take a more minimalist approach to your social media marketing in the New Year, making you stand out from the bigger landscaping companies you may be competing with.

    SEO may be changing to SGE (Search Generative Experience), affecting how you create content, post it, and where you post it. It involves more AI and is something to be aware of as we change the calendar from 2023 to 2024.

    But something you can do right away in the New Year includes personalized, interactive content, which builds stronger relationships between you and your customers. Again, this may not affect the landscaping industry immediately, but it’s something to put on your marketing radar.

    Finally, another takeaway from the article includes social listening. You need to be responsive when you get comments, complaints, and other communication on your social media accounts. Also, learn about reputation management and how to interact with disgruntled clients.

    Keep posting engaging content for your sales prospects and customers on your social media channels. Go to those channels where your customers are, such as Facebook, TikTok, or LinkedIn.

    Summing Up: Maximizing Your Content Impact

    New Year’s Day feels like a crisp, new start. The end of the year is a great time to blog about New Year’s landscaping trends and how to use holiday themes, such as real Christmas trees.

    Finally, keep on posting on your social media channels. Engage with your customers through social listening. Stay up-to-date with changing SEO trends and the use of AI in your marketing efforts.

    Elevate Your Landscaping Business with Expert Content

    If you’re seeking a subject matter expert for your landscaping or lawn care blog and website, please fill out my free consultation form.

    As the Landscape Writer, I write content marketing pieces, including blogs, landing pages, and web content. I have 10 years of experience and have worked hard to stay up-to-date with the landscaping industry and content marketing.

    I’m also an affiliate with Jobber and QuickBooks, where I may earn a commission. This will not affect your cost to any of these programs. Read more in my disclaimer.

    Source:

    USChamber.com, 7 Marketing Trends Every Small Business Needs to Know About in 2024.

    Streamline Tax Season with These Three QuickBooks Tools for Small Businesses

    Hey there! If you’re in the landscaping or lawn care business, you’re probably swamped with tasks like customer management, invoicing, and record-keeping. Trust me, you need a reliable tool to streamline all these activities, and QuickBooks is that tool. Here’s why.

    Disclaimers: I’m an affiliate of QuickBooks; read my affiliate disclaimer here. If you buy through my link, I may earn a commission. Check out QuickBooks here.

    One other disclaimer: I usually write my blog posts from scratch. This blog post was written using AI to meet a QuickBooks challenge. What do you think?

    Product Reviews

    QuickBooks is not new to the scene; it’s been helping businesses for years. Here’s what some real users in the landscaping industry say:

    • Saves Time: “QuickBooks automated our invoicing, so we have more time for actual landscaping.”
    • Easy Record-Keeping: “It keeps all my expenses and invoices in one place. I can’t imagine going back to manual methods.”

    Features for Landscapers

    Easy Invoicing

    Creating and sending invoices takes no time. Plus, you can include a “Pay Now” button to get your money faster.

    Expense Tracking

    Track all your costs in real time, from fuel to fertilizers, so you know where your money is going.

    Revenue Management

    See what you’re earning at a glance. QuickBooks sorts your revenue into different categories so you can focus on profitable services.

    Employee Time Tracking

    Your crew can clock in and out directly through the mobile app. This makes payroll a breeze.

    Read more: The Financial Benefits of Automating Your Business with Jobber and QuickBooks

    My Review

    In short, QuickBooks offers everything a landscaping or lawn care company could need for financial management. It’s easy to use, makes invoicing a piece of cake, and offers killer features that save you both time and money.

    So, are you ready to level up your landscaping business? Click here to get QuickBooks now.

    That’s it, folks! Give QuickBooks a shot and watch your business soar.

    Hire the Landscape Writer

    If you want to streamline your blogging and social media posts, you need the Landscape Writer. Contact the Landscape Writer today at 717-381-6719 or sign up for a free consultation.

    QuickBooks Online: Your 2024 Success Partner for Landscape Business Planning & Year-End Wrap-Up

    *Please note that this blog was written with ChatGPT. Most of my blogs are generated by me, but I may rely more on ChatGPT to craft affiliate marketing blogs. I will always put a note at the beginning of the blog if it’s AI-generated.

    If you have any questions, please reach out to me at wendy@landscapewriter.com. Thank you.

    As we approach the end of the year, landscape and lawn care businesses must get organized for 2024. QuickBooks Online can be a game-changer in this process.

    As a QuickBooks affiliate, I’ve seen firsthand how this tool can streamline 2024 business prep and end-of-year planning. (Read our affiliate disclaimer here.). I use QuickBooks to handle all of my invoicing.

    Simplify Your Financial Management

    QuickBooks Online offers robust features that simplify the financial management of your landscaping business. QuickBooks is equipped to handle everything from tracking expenses and managing invoices to preparing for tax season. This ease of financial management lets you focus more on your business and less on paperwork.

    Efficient Invoicing and Payment Tracking

    With QuickBooks Online, creating and sending invoices is a breeze. The software also helps you track payments to determine your business’s financial standing. This feature is particularly helpful as you close your books for the year and prepare for the next.

    Streamline Payroll Processing

    If you have employees, QuickBooks Online simplifies payroll processing. The software calculates and files your payroll taxes, ensuring compliance and saving you much time and effort.

    Better Decision Making with Financial Reporting

    QuickBooks Online provides comprehensive financial reporting. These insights help you make informed decisions about your business, plan for the future, and identify areas for growth as you prepare for the upcoming year.

    Conclusion

    As you gear up for 2024 and wrap up this year’s business, consider how QuickBooks Online can ease your workload. Its comprehensive features help with end-of-year planning and set you up for success in the New Year.

    Check out QuickBooks Online to streamline your business operations and take the first step toward 2024 business prep and end-of-the-year planning. Get a holiday discount and save 30% on QuickBooks for 6 months when you click this link.

    Remember, as a QuickBooks affiliate; I may receive a commission if you purchase through my link. For more information, please read our affiliate disclaimer here.

    Landscaping Content Expert: Crafting Client-Centered Solutions for Your Landscape Company

    Do you want a landscaping content expert who knows about the green industry? Do you want a business blog writer who will craft client-centered web copy to boost your landscaping company?

    Then, look no further than The Landscape Writer.

    Boost Your Local Landscaping Business: Customized Web Content, Blogs, and Social Media Solutions

    Do you want to boost your local landscaping business with web content, blogs, and social media?

    Then, you want to hire a professional business blogger who has been in business for over 10 years. At The Landscape Writer, I write blogs and other content to help you get seen and noticed at the local level.

    While you have many choices among business blog writers, don’t take the easy way out. Cheaper isn’t always better.

    Instead, invest part of your marketing dollars in customized blogs and social media posts that will convince homeowners and property managers to hire you for their lawn and landscaping needs.

    Solving Pain Points with Custom Content for Landscaping and Lawn Care

    You’re busy creating beautiful landscapes, hardscapes, and healthy lawns. You don’t have time to write blog content with the necessary SEO to attract the right people to your website.

    Let me do what I’m good at—crafting blogs, landing pages, web content, and using SEO that solves your pain points.

    In 2023, I celebrated 10 years in business as The Landscape Writer. I have wonderful customers who find my content marketing and business blogging skills helpful for their green industry business.

    Read more: Get Ahead in Green: The Benefits of Hiring a Business Blog Content Creator

    One of my customers said this about my business blogging,

    “Wendy Komancheck, The Landscape Writer, became an asset to my marketing management consulting firm last year and has delivered with excellence since we started working together.

    “I assign and work with her to develop SEO-optimized blogs for my landscaping industry clients. It’s been an absolute win all around bringing her on; the process is smooth and consistent, my clients are happier, the articles are getting a broader range of marketing use, the local Chamber of Commerce started posting our articles monthly in their magazine, and retention rates have improved on e-newsletters.

    “She does a good job utilizing the provided keywords to collaborate with all other brand SEO and marketing efforts on my end. By bringing Wendy on, we gained a higher quality product, more range of use for that product, local recognition, and happier clients.”

    I also have experience writing social media posts that use snippets of your blog content and rework them into bite-size posts to excite your readers and encourage them to click the link back to your blog.

    Crafting Localized Business Blogs for Landscaping Success

    What do you know about your customers? What are their daily lives like?

    Learn more: Business Blog Writing Series Part 1: What Is a Website Copywriter?

    You need to know who your customers are and produce content that speaks to them. For example, you may have a demographic of people in their 30s or 40s, two-career families with kids involved in sports and other activities.

    Not only are these parents busy with their jobs, but they’re also busy running their kids to games, practices, tournaments, and other events that may take up an entire weekend.

    This couple may or may not live in an HOA. But they want a healthy, green lawn and attractive landscape. How can your landscaping services help them?

    You want to incorporate local SEO into your blogs, web pages, landing pages, and emails. How do people find your lawn and landscaping company? What local keywords do they stick in the search engine?

    While you need to use a keyword finder, here are some popular keywords people use to find a local landscaper:

    • Best landscaping in York, PA
    • Hardscaping York PA
    • Landscaping near me
    • Landscape companies
    • Landscape design companies near me
    • Landscapers Dover PA
    • Leaf removal near me
    • Lawn care and landscaping
    • Nursery and landscaping near me
    • Patio and landscaping companies near me
    • Stone landscaping near me
    • Small job landscaping near me
    • Residential landscaping near me
    • Residential landscaping in York, PA

    One of my customers shared about how local SEO helps her get found in her area,

    “The Landscape Writer has helped our existing and new clients better understand the importance of caring for their landscaping on a regular basis. Her writing is professional and easy to understand. The Landscape Writer has helped our company expand into local service areas by using SEO town names.”

    Empowering Landscaping Businesses with Targeted Digital Content

    Solid business blogging and other content are no longer commodities for a business; they are necessary to stand out from competitors.

    You need local SEO to get found by sales prospects. And you need a passion to help your clients with their lawn and landscaping issues.

    Elevate Your Business with The Landscape Writer

    Do you want more people to find you in 2024? Then, you need to improve your blogging and social media games. A blog with local SEO and content tailored to your customers’ needs can increase your website visits.

    Get your free consultation with me, The Landscape Writer. You can also text me at 717-381-6719 or email me at wendy@landscapewriter.com.

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