3 Easy Ways to Sell New Construction Home Upgrades

New post for Home Improvement Entrepreneurs: On the Landscape Writer, guest blogger Jason Griendt of Render 3D Quickly shares his thoughts on selling new construction home upgrades.

A home is an essential aspect of the human life. It offers us comfort as well as a sense of safety. When buying or constructing a home, the buyers look for the best house. They try to create an environment that suits them. As time goes by, one might feel the need to change the orientation of their home. Also, some parts of the building might begin falling off after some time. The homeowners will look for a remodeling contractor to fix their rooms or give their house a new look. As a home renovation professional, you must position yourself strategically on the market. You need to know how to sell your services. Below are three ways to sell new construction home upgrades.

 

Make the most out of referrals

 

Once you’ve done a great job, your clients will recommend you to their friends, colleagues, and family. With time, your brand will grow bigger. Therefore, it’s your responsibility to ensure that you offer quality upgrades to all your clients. This strategy will help you sell your services to more people, both directly and indirectly. When handling a project, always remember that you’re also working on building a name for yourself. It may take a while to sell referrals but it will be worthwhile. What’s more, you’ll get repeat business which is as good as getting a new client.

 

Use meetings to generate new leads

 

Meeting and interacting with people is a number one way to sell a product, service or idea. When working on home upgrades, try to meet with your clients. You may never know what will come out the meetings. They might want more of your services or introduce other people to you. Be sure to make the meeting friendly so that you can build trust with your client. Once an individual feels that they can trust you, it easier to present whatever you’re selling. Give the client time to think about your offer. This way, you’ll avoid misunderstandings in the future. If your client seems to be willing to do business with you, offer them consultancy at a lower fee or for free. This will be a great way to give them a sample of what you can do.

 

Incorporate technology into your sale

 

Technology advancement has made work easier. Additionally, it has reduced the time required to perform certain tasks. Undertaking home improvement projects involves the development of plans and 3-D images. These drawing can help you sell new construction home upgrades as they enable the homeowner to visualize the end product. You can use a laptop, projector or virtual reality equipment. You’ll create the design on CAD software and present the renderings using a VR headset. With virtual reality technology, clients can “walk” through space. It’s easier for them to point out the changes they want.

Jason Griendt is the man behind Render 3D Quickly. He specializes in online business as well as mechanical engineering. His company, Render 3D, has made him a business leader in the construction industry. The entrepreneur attended Fanshawe College in Canada.

How Professional Photography Can Help Your Company Land New Clients

As a landscaper, your business focuses on visual appeal. With each project you tackle, your primary focus is creating a landscape that’s as aesthetically pleasing as it is functional. Following this line of reasoning, it’s only natural that your potential clients want to see some of the projects you’ve completed in the past.

Maybe you’ve already considered this; you may have a website with a smattering of snapshots of some of your old projects. But how much thought and effort have you put into your marketing? If all you have to show your prospects are a few photos that were practically afterthoughts, you’re not really doing yourself justice. Consider focusing more on your marketing strategy, making professional photography the first item on your “to-do” list.

Why is Photography so Important?

If you’re wondering why customers rely so heavily on photography, the answer is pretty clear: Humans are visual creatures, especially when it comes to art and design. It’s difficult to envision something without seeing examples. That’s especially true with landscaping. It should come as no surprise that high-quality images drive sales.

How to Include Photography in Your Marketing

When you include high-quality photos in your marketing, you’re helping potential clients find you. Here are some ways to reach customers with your images:

1. Add a Portfolio to Your Website

For most businesses, photos are included on a website as attention-grabbers; they’re meant to drive traffic to the site so visitors will then read the content provided. Landscaping is an artistic industry, however. For your visitors, the photos are the main event. That’s why you’ll want to put them front and center. You can add a portfolio to your website using a portfolio template. If you’re not tech savvy, hire a web designer to do the work for you.

A great portfolio will showcase your best work so it’s one of the first things visitors see when they visit your site. This is one of the easiest ways to drum up business, and it’s simple to set up.

2. Use Professional Photography

Because so much relies on the quality of your photos, you should never rely on your own cell phone camera to get the job done — unless you happen to have great iPhone skills. Instead, hire a professional photographer who can visit each job site and take a few shots you can use for your website. It’s a small expense compared to the return you’ll make from all the new business.

3. Add Social Media

With a professionally-styled portfolio, your website is sure to impress — but first you have to drive people to it. Social media is the easiest way to do this. You can use any platform you like — Facebook and Twitter are both popular options. However, because your business is so visual, you might have better luck starting with Instagram.

Instagram lets users post images to their account each day. You can use hashtags to describe what’s in your photo so users can easily find your images using search. Over time, you’ll gain followers and your account will grow. By adding your website link to your profile, you can send Instagram users directly to your site.

Final Thoughts

If all the statistics in the world won’t convince you that photography is the key to unlocking the potential of your business, consider our story: We started investing in photography for our own business, Renaissance Pools, and we’ve seen great results so far. Throughout our website, you’ll find professional-quality photos that help us stand apart within the industry. With a little time and effort, you can do the same. We wish you the best of luck.

Benji Horning of Renaissance Pools in Henderson, NV wrote this blog post and supplied the photograph.

It’s Time to Let Your Audience Know About Fall Lawn & Landscaping

by the Landscape Writer ~ Copywriting for the Green Industry for 5 Years ~

The days are getting shorter, and the air is crisp. That means it’s time to tell the folks who read your blogs, watch your videos and follow you on Facebook to make their appointments for fall lawn and landscaping jobs.

In this blog post, you’ll get six blog ideas to tell your audience about your fall lawn and landscape maintenance services.

6 Lawn and Landscape Blog Ideas

There is so much for homeowners to know about taking care of their lawns and landscapes come fall. However, many of them—especially younger homeowners—may not know what these tasks are until you tell them.

Use your blog to educate your readers about lawn and landscape maintenance. Read more in this blog post.

In each of your blogs, you explain the benefits of getting these chores done by a pro compared to the cons of doing it themselves or not doing it at all.

Here are your six blog topics to try:

  1. Why Your Fescue Lawn Needs Core Aeration & Overseeding
  2. 5 Reasons Why You Need to Keep Mowing Your Lawn in the Fall
  3. It’s Time for a Fire Feature
  4. Get Your Patio Done Before Winter
  5. 7 Yard Care Chores that Need to be Finished by Thanksgiving
  6. Why You Need Your Gutters Cleaned Before Winter.

Is your blog guiding your social media? Read more in this blog post.

Give these ideas a try and see what results you get. Don’t forget that you get more bang for your blog when you incorporate social media, such as Facebook posts, that correspond with your blog.

If you want to get more people to your website, and you don’t have time to write blogs and social media content, call me, the Landscape Writer at 717-381-6719 or fill out my free consultation form.

 

What Your Clients Need to Know about Smart Irrigation Month

So, we’re heading into the middle of July. Have you let your customers know that this month is Smart Irrigation Month?

You can leverage your blogs and social media content in July by teaching about your irrigation sales and service. And if you don’t work on lawn sprinkler systems, you can still educate your readers about smart watering techniques.

What Your Clients Need to Know

Remember to keep it simple when you’re talking about sprinkler systems. Focus on what they need to know. Here are eight things to tell your readers about conserving water while still taking care of their lawns and landscapes:

  1. Your readers need to know that their lawns and landscapes only need a 1” – 1½” of water per week—and that includes any rain that your area had in that week.
  2. They need to know that regularly maintaining their lawns—how they keep their yards, such as mowing, fertilizer treatments and weed control—affect how well their lawns will survive a drought or a hot, dry spell.
  3. Your prospects need to know that they’ll save money when they use correct watering techniques.
  4. Even though a new sprinkler system is a significant investment, remind your readers that they’ll reap savings on their water bills in the years to come.
  5. Tell your prospects about the benefits of hooking up their Smartphone to their irrigation systems.
  6. Encourage your prospects to get their older system retrofitted with today’s gadgets to save water (and money on their water bills).
  7. Give your readers landscape ideas such as hydro-zoning, microclimates and other water-saving garden tips.
  8. Use these blogs to include other water-saving add-on services you provide for your local area.

Read this blog post to stand out from your competitors.

Use Your Blog Wisely

Sure, you know all of the above like the back of your hand. But assume your clients don’t know these tips or services that you provide.

Check out three places to get ideas for your landscaping blog.

Keep yourself in front of your prospects’ minds by sharing ideas and tips on your blog and Facebook page that will save them time, money, and other pain points. This way, they turn to you when they need a mowing service, landscape maintenance service or better yet, your irrigation system services.

If you don’t have time to write a regular blog and keep up with your Facebook posts, call me today at 717-381-6719 or fill out my free consultation form.

 

 

Help Your Customers Celebrate National Homeowners' Month!

So, you’re out of blog ideas that inform your readers about best lawn and landscaping tips. So, what else do you readers need to know?

How about focusing on special months? For example, April is National Lawn Care Month, June celebrates National Homeowner’s Month, and July is Smart Irrigation Month.

From April through July, you could have 8-10 different blog topics to share with your readers.

Mini-White Paper – Celebrating National Homeowner’s Month

When writing a blog and social media content about these special months, try to tie them into the green industry and your customers’ pain points. For example, for National Homeowner’s Month, your readers may have these pain points:

  • They just moved into your area, and they don’t know the first thing about taking care of their lawns and landscapes.
  • They’re gearing up to sell their home. You can share pointers on curb appeal and how your lawn and landscape company can help them achieve it.
  • If you provide gutter clean-ups, you can focus on the dangers of clogged gutters and how to solve their gutter

Don’t forget to blog about your lawn care services such as weed control.

Use Facts to Further Your Cause

Let’s stay with National Homeowner’s Month for a few more minutes. You can use facts in your blogs to draw readers into your story. For example, LoveYourLandscape.org (part of the National Association of Landscape Professionals), lists lawn and landscaping benefits:

  • A yard acts like an air conditioner—it’s 31 degrees cooler than asphalt and 20 degrees cooler than bare soil.
  • If your reader has trees, you can point out that their attic is 40 degrees cooler than if they didn’t own any trees.
  • You can point out how lawns also prevent erosion problems.
  • And you can mention how lawns provide a haven to play, rest and relax.
  • You can mention that homes sell faster when the property’s curb appeal is well-maintained.

Connect these ideas with good home-owning habits, and you now have a blog or blogs that will interest your readers.

Read more about celebrating National Lawn Care Month with your blog.

3 Takeaways for You

To help get you started with your blogs celebrating National Homeowner’s Month, here are three blog topics:

  • How a Lawn and Landscaping Company Gives Your Weekends Back to You
  • X Ways to Create Visual Appeal with Your Lawn and Landscapes
  • Lawn Services OR Landscaping Near Me—Replace “Near Me” with the three popular cities that you serve.

Did you know that you’re a lot like your customers? You want to save time too—only you may want to save time from having to come up with blog topics, blogs and social media management.

Do you marry your blog post with your social media?

If that’s you, call me today at 717-381-6719, email me at wendy@landscapewriter.com or fill out my free consultation form how I can turn your blah blogs into customer-loving ones.

Connect with me on Facebook, Twitter @LawnNLandwriter  and LinkedIn!

 

Blog Tip 3: It's Time to Educate Your Landscape Blog Readers

The National Association of Landscape Professionals (NALP) had a fascinating graphic on their website regarding the average homeowner’s knowledge about lawns.

Do you realize that this is a hotbed of ideas to catapult you, the lawn care owner/operator or landscape maintenance contractor, into the go-to company for lawn care and landscape knowledge?

You don’t have to get real technical about these tips either. Remember the saying, “Keep It Simple, Sam.” Okay, I know it’s not Sam, but Stupid. But I wasn’t allowed to say stupid growing up—so please bear with me.

Just give your audience the basic information they need–such as only take off 2 1/2 – 3″ when they mow in the spring. Or remind your followers that they should water their lawns in the early morning hours rather than at lunchtime or in the evening.

Simple tips can make you the local expert.

If you don’t have time to employ these ideas, call me, the Landscape Writer, at 717-381-6719, email me at wendy@landscapewriter.com or fill out my free consultation form to learn more.

Blog Tip #2

Now for blog tip #2. April is around the corner, and that means it’s time to blog about pre-emergent and broadleaf weeds.

Remember to consider your ideal customer–how much does the homeowner really need to know about technical weed control details?

Here are some tips to help you with this type of blog:

  1. Remind your readers that a healthy, thick lawn crowds out most obnoxious weeds.
  2. The proven method to getting a thick lawn to crowd out weeds starts in the soil.
  3. Yet, those yearly crabgrass, dandelions and other spring weeds still can break through healthy lawns. Talk about the weed control products you use and when you apply them.
  4. Don’t forget to tell your readers that developing the ideal soil to host a healthy lawn can take a few years to develop–it’s not an overnight fix.
  5. Tell them your methods start with a soil test.
  6. You develop a lawn care program designed specifically for their property’s needs. Explain why that’s important.
  7. Don’t forget your call to action at the very end of your blog. You don’t want your blog to be a hard sell because it’ll turn off your sales prospects. Yet, you want to make it super easy for your readers to contact you.

Are you wondering what the heck is a call to action? Learn more with this infographic.

I hope these tidbits help you to develop your local online presence and bring more sales prospects to your door. Email me at wendy@landscapewriter.com letting me know how these blog tips are helping you.

 

Spring blog #1

This is my busy season. So I haven’t had a lot of time to write a blog to help you. Instead, I’m giving you a spring blog & social media tip per week or month. I haven’t had time to work out the schedule yet.

You can use these tips to write a short blog for your website or jot down some ideas around the theme to post on your landscaping company’s Facebook page.

This week’s focus: National Lawn Care Month. The National Association of Landscape Professionals (NALP) has a whole page dedicated to marketing ideas for April. Check it out!

Share this post or any other snippet for National Lawn Care Month using the hashtag #LawnCareMonth. Let’s celebrate the beauty and efficiency of lawns!

If you like these tips or you have a blog tip that worked well for your lawn and landscape business, let me know at wendy@landscapewriter.com.

Since 2013, Wendy Komancheck has been providing website content, blogs, case studies, white papers, web copy and other content marketing copy to lawn care, landscape, and other home improvement companies. As a green industry copywriter, she helps owner/operators grow their business one word at a time. You can contact Komancheck through her online consultation form; email her at wendy@landscapewriter.com; or call/text at 717-381-6719.

 

Bring Your Blog & Social Media Content Together

Let Your Landscaping Blog Guide Your Social Media in 2017

Let Your Landscaping Blog Connect with Your Social Media

Do you feel overwhelmed by social media? Do you struggle to come up with a post that will bring more people to you rather than your competitor’s Facebook site?

If you’re stuck with what to post on social media…

If you own a landscaping business and you’re new to blog creation and social media content, you may not realize the tie between the two mediums.

Yet, marrying social media and blog content will save you time—and possibly money. Here’s how…

  • One monthly blog provides you with 4 – 6 posts for social media content
  • Two blogs per month provides you with 8 -12 posts for social media content
  • Three blogs per month gives you 12 -18 social media posts
  • Four blogs per month gives you 16 – 24 social media posts.

How can you use your blog to guide your social media content? It’s easy—you take the important points of your blog and post them on your favorite social media channels—Facebook, Pinterest, Twitter, LinkedIn, etc.

But you need to keep these two things in mind:

  1. This will only work if it’s on social media platforms where your ideal customers hang out. For some landscape companies, it’s Facebook and Pinterest. For others, it’s Twitter and LinkedIn. Connect with me on Facebook!
  2. After you find where your ideal customers hang out on social media, you need to tailor your social media messages to fit that audience. For example, you can’t simply copy and paste your four main points from your grub blog directly into Facebook. Instead, you need to rewrite them to meet the way people “talk” on Facebook. And you don’t just have to work with words either. Instead, come up with posts that include video, such as taking your readers live on a site to look to a lawn with grub damage. You can even take your commercial clients outside to your parking lot to look for possible risks associated with snow removal.

 

And don’t forget to post before and after landscape construction or lawn maintenance pictures up on Houzz to bring your followers over to your website.

Benefits of marrying your blog to your social media

There are a lot of benefits to connecting your blog to your social media platforms. Here are the top five:

  1. You save time—You no longer need to stare at your FB message box and wonder what to put in it.
  2. You stay top of mind with your prospects and customers—When you post a key point and a link back to your blog, you stay top of mind with your current audience, and you’ll direct new people to your website.
  3. You stay consistent—You probably heard that your “brand message” needs to stay consistent across all of your marketing communications. For example, you probably have a logo that can be found on your company’s uniforms, trucks and website. The same goes for your social media and blogs. Keep the same message coming across all of your online marketing tools too. Learn more about building your lawn and landscape brand with this guide from Hub Spot.
  4.  You build your trustworthiness—It has been said that online marketing is all about building “Know, Like and Trust.” By consistently sharing the same message across your website, blog and social media, you’re building your KLT. Read how this expert uses KLT on LinkedIn.
  5. You position yourself as the leading expert in your local region—Remember, you need to stand out from your competition. And the best way to do that is effectively using the above techniques. Plus, adding specific cities to your social media content, just like you do for your web copy and blogs, further increases your ability to reach more people in your specific locale.

As you develop your landscape company’s online presence, remember to bring together your blogs and social media. Keep it consistent, stay top of mind and build your lawn and landscape expertise for homeowners who’re looking for it.

How have you used your blog to help develop your social media presence?

If you’re looking for a green industry content writer, you’ve come to the right place. I’m the Landscape Writer, and I specialize in writing blogs, case studies, white papers and web copy so you can grow your landscaping business. Fill out my free consultation form to learn more.

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