Do you want to get your lawn and landscaping company off to an excellent start in the new year? Then, what’s your plan for marketing your landscaping and lawn company in 2021?
Things have changed over the past year due to Covid, and 2021 looks to be a year where you can add or subtract marketing protocols based on your budget.
A Summary of the Article
Turf Magazine’s business management article called, “Marketing Your Business for 2021,” was written by yours truly. So, there’s some shameless marketing going on here.
But on the other hand, I interviewed four green industry folks who know their marketing stuff. Kelly Dowell, Jay Worth, Wayne Volz, and Jack Jostes share their experiences and wisdom regarding careful planning for the Spring season.
By the way: You don’t want to wait until late February or early March to create your marketing plan because your busy season will be starting soon. And marketing strategy takes a few months to put together and execute.
Consistency is another takeaway from the article too. Don’t just start blogging with one post in March and April and then crickets until the fall or for eternity. Instead, make a plan and outsource as needed.
I don’t want to give away the article, so you’ll need to click the link above to get the lowdown on
- Planning for thought leadership on social media
- Looking at past marketing efforts, evaluating them, and tailoring your new marketing plan based on what you found
- Working with your sales team to create a plan that nails content to attract more people to your website rather than your competitors.
After you’re done reading the article, let me know what you thought. You can send your comments to firstname.lastname@example.org. Happy Reading!
Need Help with Your Blogging in 2021?
by guest blogger, Nickey from Seeds of Change
If you own a landscape business, you know that getting jobs on a regular basis can be a challenging task. The best way to attract more customers is to be the first thing that pops up in their results when they search for landscaping services online.
You can achieve this by taking the time to polish your website’s search engine optimization, also known as SEO. Many people do not understand the importance of having a good, optimized website in this day and age.
With the majority of people looking up services online, your landscaping business needs to be visible to all those potential clients.
In this article, we will show you a few search engine optimization tactics that will surely increase the success of your landscape business. However, keep in mind that the field of SEO is quite complex and constantly changing.
Let us show you some basic tactics that will help increase the online presence of your business.
In order for your website to rank on the first page of Google for certain search terms, it needs to have them included in its content. Those terms are also known as “keywords” and are an essential part of your on-page SEO.
Your website’s content needs to be rich in relevant keywords for your business, so that search engines know that it is a great place to find information for landscaping services. Keyword optimization is one of the most effective organic search engine optimization tactics.
If you are not sure how to find the proper keywords for your landscaping venture, it is always a smart idea to hire a professional marketing company.
There are plenty of free and paid SEO tools that can help you see the targeted keywords of your competition.
The paid options you can check are:
- Keywords Everywhere
The free options you can check are:
- Google Keywords Planner
- Answer the public
- Improving User Experience
Search engines aim to present their users with the best possible results for each query they have. For this reason, you need to make sure your website loads fast, looks modern and is easy and intuitive to navigate.
The sum of those criteria is known as “user experience” and has a major impact when it comes to SEO. Here are some practical tips that will improve the user experience of your website.
- Use short paragraphs
- Make effective use of headings and subheadings in your content
- Use bullet points and plenty of white space
- Include images
When it comes to factors such as loading speed, you need to ensure your website is properly optimized and has the best possible hosting. Things become more complex here, so a professional is your best bet in dealing with the technical side of SEO.
Search engine crawlers scan not only the content of your website but its meta attributes as well. Those include the meta title and meta description of each page on the site.
In order to show the crawlers that your website has the best information on landscaping services, you need to include relevant keywords in those attributes as well. Optimizing metadata is one of the most effective search engine optimization techniques.
Best practices dictate that you should keep meta titles below 70 characters and meta descriptions — below 160. Try to include your main keywords within those limitations as naturally as possible.
Backlinks are one of the most important components of SEO. If another website links to yours, this means that your page is a good source of information. Quality is more important than quantity here — your website can benefit greatly from only a few links from other reputable landscaping websites.
The most effective way of getting quality backlinks is to create quality content that is worth linking to. Using your landscaping knowledge, create informative and useful articles that provide real value. Share them on social media to get attention, or contact websites directly and ask for a link to your content.
Making Your Website Mobile-Friendly
Nowadays, the majority of searches and purchases happen on mobile devices. On top of that, search engines like Google are starting to prioritize websites that perform well on mobile. You need to make sure your website is either fully responsive or has a good mobile version. Whatever the case, take some time to optimize the user experience and performance of your mobile website.
A mobile-friendly website will surely result in a higher ranking on search engines. It will also be helpful to convert visitors to actual customers for your landscaping business.
Using Advanced Search Engine Optimization Tactics
As you can see, there are many different aspects of SEO that you need to cover. However, if your company website has good SEO, you will certainly get more business on a regular basis.
Those example search engine optimization tactics are a great place to start. If you want to dive deeper into SEO, we recommend working with a professional agency. With a team of experts by your side, you will be able to craft an SEO strategy that will really boost your business.
What’s new at the Landscape Writer? Well, a lot of things starting right now as well as into the New Year (2021).
I started the Landscape Writer in January 2013 when business blogging started picking up in the B2B and B2C markets. Back then, I had extensive experience writing for green industry trade magazines and my local newspapers.
Now, seven plus years later, I’m still trucking along enjoying this venture that I’m on. But I’m tweaking my services just a bit. Here’s how…
Going Back to Basics
When I started in 2013, I spread a wide net into the lawn care and landscaping arenas. Along the way, I’ve written blog posts and web copy for web developers, digital marketing companies, land management companies, and small lawn care and landscaping businesses.
As digital marketing gained steam in the green industry, I found myself working with project managers with great vision. And it’s been fun—and not so fun at times. I realized 18 months ago that I needed to make some changes.
For 2021, I’m tweaking the services I provide. First of all, I write small- to mid-length blog posts and web copy. I do have experience with 10X content, but I have backed away from that intensive type of writing.
Instead, I write informative blogs that hit in the 750-word range, the length of a mid-size newspaper article. It gives your readers enough information to know what to expect of your lawn care, garden, and landscaping services.
Second, I’ve set a limit on the topics that I take on. You know the saying, “A jack of all trades and a master of none?” Well, I decided in 2020 that I would no longer be a jack of all trades.
For example, I’ve worked with some folks who’ve wanted me to write in-depth blogs on agronomy, where I needed to know organic chemistry. Little did my clients realize that by the grace of God, I barely passed Chemistry 101 back when I was in college.
I understand the basics of agronomy, fertilization, and other lawn services. However, there’s a limit to my abilities, and in-depth scientific blogs aren’t in my wheelhouse.
The Landscape Writer’s Blogging and Market Writing Services
I still provide original content. I don’t have a library full of articles that I pull out and switch around the wording. I customize each blog I write to meet your company’s needs—and that’s why I’m clarifying what I can and can’t do at the Landscape Writer.
Here are the writing services I can provide for you in 2021:
- Blog writing with blogs in the 750-word range– Sometimes, I write more than 750 words. But I don’t write long-form content anymore.
- Brochures and other marketing collateral – If you need a brochure to post online or in print, I can write copy that will tell the story of your company and the services you provide.
- EBooks – Once in a while, I get a customer who would like an eBook to add to their digital marketing offerings. I do provide eBook writing services but on a very limited basis.
- Web copy with a 750-word limit – Again, short and sweet to introduce your sales prospects to your company, so they’re motivated to hire your lawn or landscaping maintenance services.
You Want a Subject Matter Expert to Write for You
An SME knows her stuff and can write confidently. The words seem to flow and make interesting reading for your audience. Here are some of my sweet spots:
- Lawn care and landscaping companies
- Garden designers
- Digital marketing agencies that work with garden, landscaping, and lawn care companies
- Lawn and garden manufacturers who need blogs for their websites
- Web developers who have lawn care and landscaping clients.
Here are the blog topics where I’m a subject matter expert:
- Lawn care topics relating to residential and commercial needs
- Aeration and overseeding
- Cool and warm season grasses
- Fire-resistant landscaping
- How to plant grass seed
- Mowing techniques
- Organic lawn care
- Pest control including grubs, mosquitoes, and ticks
- Proper watering techniques, including the benefits of having an outdoor sprinkler system
- Tree care including planting, choosing healthy specimens, pruning/trimming, and preparing shrubs for winter.
- Proper watering techniques, including the benefits of having an outdoor sprinkler system
How Do These Changes Benefit You, the Client?
If you want the kind of marketing communications that I provide, and you fit the clientele profile, then you know that you came to the right place for your writing needs. You’ll receive blog posts and web copy that bring more sales prospects to your virtual door.
The New Year is still three months away, but if you’re looking for a blog and marketing writer for your garden, landscape design, or lawn care business, call/text me today at 717-381-6719 or fill out my free consultation form
By: Jeremy Yamaguchi | May 12th, 2020
According to our surveyed Lawn Pros, 90% are continuing to work and operate as usual while taking some additional safety precautions. Less than 10% reported that they have either slowed down or stopped operations altogether.
We’ve recently seen a huge increase in the number of Lawn Pros applying to work with us, as more people are turning to gig work, such as on-demand lawn care.
Many other home services have seen a rapid decline in business as a result of new social distancing guidelines. The lawn care industry, however, has been largely unaffected by the recent COVID-19 pandemic. According to the Department of Homeland Security, lawn care service providers are categorized as essential, critical infrastructure workers.
Lawn Love’s services are managed remotely from a smartphone or computer, making it easier to adhere to social distancing guidelines. The platform remotely generates an estimate for services using proprietary satellite imaging technology. Homeowners can get a quote, schedule services, and pay remotely, all through the app.
We have removed any of the face-to-face interaction that is typically required between a traditional lawn care provider and homeowner when providing estimates or picking up payments.
As unemployment continues to rise, Lawn Love expects to see more providers applying to work on their platform. If you have lawn care experience, there’s lots of high paying work available on our platform. We’re focused on helping our lawn care partners stay safe and continue providing for their families by providing a critical service in our communities.
Lawn Pros can apply to work with Lawn Love at lawnlove.com/apply. Providers must have at least one year of professional lawn care experience, their own equipment, and a truck.
For more information on how COVID-19 affects lawn care, go to: https://lawnlove.com/lawn-care-and-coronavirus
Lawn Love is a modern, tech-driven lawn care marketplace. Customers get instant satellite quotes and can coordinate their service from the convenience of a smartphone or web browser. Lawn care professionals get access to new customers, along with advanced software tools to help them better operate and grow their businesses.
Just a note from Wendy at the Landscape Writer. The Role of Trench Drains in Landscaping and Lawn Drainage was written by Ankit Sehgal of Swiftdrain. If you’re a homeowner who is interested in this product, please contact them directly. There’s a link right before the subhead, “Conclusion.”
I was not paid by Swiftdrain to post this guest blog.
by Ankit Sehgal of Swiftdrain
The most breathtaking of landscapes can appear nightmarish in the absence of a proper drainage system. This is especially true of your lawn, which can be ruined on account of waterlogging. One of the best ways of keeping any kind of landscape, including a lawn from getting ruined by the excessive collection of water is by constructing trench drains. These have been used by mankind since ancient times with the Romans having constructed them throughout their empire thousands of years ago. Intrepid builders that they were, the ancient Romans were known to build huge trench drain systems that supplied fresh and clean water to the many large cities they helped create.
What Are Trench Drains
A modern trench drain though has a more mundane, but possibly equally important role to play. It is primarily used to remove surface water from an expansive landscape. This is accomplished by constructing a trench alongside the land and covering it with a grate to allow the water to be channeled through it. These are sometimes constructed across paved zones to allow easy diversion of water. This helps such areas stay water-free with relative ease. You may have seen such structures around commercial establishments or loading docks.
A trench drain is essentially a surface drainage system constructed to quickly get rid of surface water. These come in various sizes and could range from being no more than an inch wide to much larger ones depending upon what they might be used for.
Trench Drains and Landscaping
A wet, messy and muddy yard is not something unusual to experience during wet weather. The most well-maintained of yards can be overwhelmed by an excessive amount of rainwater that has no way out. Trench drains are just what the doctor ordered for removing excess water that has collected at the edge of a paved area. These can also prevent the water from flowing into a pool or a patio. Such drains could be anything between four to six inches wide and at least two feet long. The water is taken away from such trench drains through subsurface pipes enabling the yard to be drained.
Trench Drains and Lawn Drainage
The great thing about trench drains is their versatility as these can be constructed in diverse environments like asphalt, concrete, gravel and grass. One can drain the lawn of stagnant water by constructing a trench drain. Not doing so could lead to the grass dying and what’s worse is that you could soon be dealing with the menace of mosquitoes. Besides, the water could flow to your house and cause structural damage. A well-designed perimeter trench drain system works very well in such cases by both draining your lawn and preventing excess water from entering the main structure of your home.
The Advantages of Using Trench Drains
There are several reasons for drainage issues to occur, ranging from a flat lie of the land to soil that does not possess much porous quality. One of the best ways to effectively deal with drainage issues that such landscapes will inevitably suffer is to get a professionally designed trench drainage system installed.
This will enable you to properly channel stormwater or runoff that threatens to swamp your property. Trench drains will not only help protect your property and landscape but also prevent soil erosion caused by standing water.
Drainage issues are far more common than one would imagine as there are multiple reasons that may lead to it. Sometimes the very architectural and landscape design is not conducive to proper drainage. Other common reasons are the nature of the soil, high water tables and property built on low elevation liable to receiving off-site runoff. A well-designed trench drain system can help keep your property free of excessive water and moisture.
A situation where you are not able to access parts of your property is not a very happy one. Imagine not being able to use outdoors walkways and the parking area on account of these being waterlogged. The most effective way to avoid this kind of major inconvenience is to install the appropriate trench drainage system that will get rid of such problems permanently.
What is important of course is that you get the trench drainage system installed by a service provider who has the best credentials for doing a great job. This includes possessing the right kind of training, experience and tools to properly understand the drainage requirements for a specific property. Equally importantly they should install just the right kind of equipment to ensure that the drainage system they put in place works perfectly.
It makes sense to work with people who have a proven track record even if they cost a little more. This will ensure that you obtain the best value for the investment made by you. The best professionals in the line are sure to do a great job of installing just the kind of drainage system that your property needs.
Your home or property means the world to you and neglecting the important matter of installing a proper drainage system could prove to be a costly mistake. Getting a trench drainage system installed in a proven way of ensuring that your property not only looks great but also stays protected from major structural damage. More on trench drains can be found https://swiftdrain.com/what-is-a-trench-drain/
From the times of the ancient Roman Empire to today’s digital era, trench drains have well proved their tremendous versatility and effectiveness. These are extensively used across industries and homes as a highly effective means of removing surface water. Trench drains play an extremely important role in their channelling stagnant groundwater away from the home and thereby preventing it from seeping into the foundation. These also help keep one’s lawn free of excess water and in the process prevents it from getting irretrievably damaged.
Trench drains are especially useful in areas prone to waterlogging and offer a very effective and economical way of preventing extensive damage due to waterlogging. It is not surprising that these are looked upon as an ideal solution for a myriad of drainage related problems.
If You Need a Lawn Care Blog Writer, You Need the Landscape Writer!
While you’re sheltering in place, now is a great time to talk about blogging for your lawn care, tree care, or landscaping companies. While many green industry businesses are considered essential, you can still spread the word about how you’re keeping your crews and clients safe from Covid-19.
Does January fly by for you? I know it’s the off-season for most lawn care and landscaping contractors. Yet for those of you in the snow removal business, you’re very busy if you’re in the upper Midwest or in California.
Here in Pennsylvania as well as the Eastern Seaboard, our winter has been mild. Matter of fact, it’s 62 degrees Fahrenheit right now in Pennsylvania. But there is snow and ice coming according to NOAA.
Something New for 2020
Many times, I start brainstorming for an insightful blog to help you meet your content marketing goals. January and February are perfect months for you to get caught up on what you need to know in marketing your green industry (lawn care, landscaping, tree care) company.
So, here are some quick content marketing tips to do during slow times:
- Get a regular blogging schedule down or outsource your blogging needs to an SME writer.
- Make a content calendar. The content marketing pros will want you to get super detailed. If that’s not your thing, then jot down some ideas that would benefit your readers.
- Who are your readers? Take a minute and think about who your favorite customers are. What’s that person’s name, age, income level? What stage of life are they in (young family, middle-aged with kids in high school, retirees)? What makes them your favorite type of client?
- Then plan on writing blogs, landing pages, and web pages to find that favorite customer of yours.
- Don’t forget to use social media. At least, start with a Facebook Business Page.
- Break into a niche.
- Stay local.
Read how to form a niche in the Turf Magazine written by yours truly.
Now for the News
Here are some of the articles I’ve found in newsletters and online trade magazines that are related to content marketing or the lawn care/landscaping industry:
- Fertilizers: Signs You’re Doing It Wrong
- The Guy from the Video Sells More
- Getting Cozy Outside
- How to Avoid Making Common SEO Mistakes on Your Business Website
- Top 10 B2B Digital Marketing Trends in 2020.
You can listen to Matt Hudson’s podcast where he and I discuss the current trends in content marketing.
How the Landscape Writer Helps You with Your Content Marketing
If you need a blog writer in 2020, then you came to the right place. At the Landscape Writer, I work with lawn care and landscaping businesses to create content for their websites.
I also work with your web developer or digital marketing company for website content, blogs, landing pages and much more. Oh, and I also work with green industry manufacturers, such as outdoor irrigation, lawn care and garden equipment, and landscape suppliers.
If you need a reliable writer to craft your blogs and your other content marketing needs, call or text at 717-381-6719 or fill out my contact form.
I don’t know about you, but I always feel like I’m rushing that last week before the holidays start. This year has been not been different. This last week before Christmas was busy with client work, but also welcoming home my older son from Penn College.
For my social media friends, I know this blog post isn’t ideal–there isn’t a lot of text, I’m writing freestyle (compared to an outline, research and lots of notes) and I’m not picky about keywords today.
Instead, I want to use this space to tell all the folks who I mingle with online, who trust me with their blogging needs and those who’ll join me in 2020–thank you! I’m blessed beyond belief and thankful for all of you.
Have a wonderful Christmas (or Hannukkah) holiday. Spend time with your family and friends. Enjoy a wonderful meal! ~ Wendy K, the Landscape Writer.
And in case you have some downtime this holiday season, here are some popular Landscape Writer blogs to read:
- 9 Tips for Growing Your Landscape Business with Blogging
- Web Designers & Digital Marketing Agencies, What are Your Pain Points?
- New Year’s Day Blog Biz Tip
- 12 Easy Steps to Growing Your Landscape and Lawn Care Business with Blogging
- Do You Need More Referrals in Your Pipeline?
If you’re thinking about investing in regular blogs for your landscape design, lawn care or tree care website in 2020, call me today at 717-381-6719 (ET), email me at email@example.com, or fill out my contact form.
Don’t you wish you knew what topic to write about for your landscape maintenance and lawn care blog?
You may believe that you can’t come up with any good topics to share with your followers, who you hope become your customers.
Rest assured, my friend. This blog post will help you come up with the next great title for you to blog about.
How You Can Come Up with Blog Ideas
Your goal for your landscape blogs should be to educate your readers—both loyal customers and sales prospects. You don’t want a hard sell because that leads your readers to go to your competitor’s blog.
Your blog posts should answer why your sales prospects should call you for a free estimate or sign up for your lawn fertilization program. What makes you stand out from the crowd? Why should I (the sales prospect) trust you?
Here are some article ideas to introduce your lawn service or contracting company to your blog readers:
- Frequently Asked Questions (FAQs) you get from your current clients. You use each question featured on your website’s FAQ to create a blog answering that question.
- Article titles that cover the basics, such as “What is Organic Lawn Care?” “Why You Need a Certified Arborist to Care for Your Trees,” and “How Does a Landscape Contractor Manage My Outdoor Kitchen Project?”
- Seasonal Ideas such as April is National Lawn Care Month, July is Smart Irrigation Month, and Arbor Day is on the last Friday of every April.
- Solve the readers’ problems. For example, in Pennsylvania, homeowners and property managers are dealing with Spotted Lanternflies laying their eggs on trees. How do you fix that problem? Do you, as a tree care company, have the ability to address the problem and save your customers’ trees?
You can also expand on ideas such as core aeration in the spring and fall, grub prevention in mid to late summer, and winterizing a sprinkler system in late fall.
According to Neil Patel, in his article, “How to Come Up with 93 Blog Ideas in 10 Minutes,” “Top writers keep their minds filled with ideas that their readers care about.”
Homeowners and property managers come to your blog to see if you can fix their most pressing lawn care and landscaping problems.
Learn from the Best
Neil Patel is a well-known digital marketer from England; he’s also an influencer in digital marketing and SEO. Here’s how Patel strategizes his blog posts:
Know what your readers care about—it goes back to their most pressing property problems, whether that’s the Spotted Lanternfly, ticks, crabgrass, or overgrown flowerbeds.
Leave your readers feeling hopeful that they can have a beautiful, sustainable lawn, an outdoor kitchen for summer parties, and flowerbeds that attract pollinators.
Surprise your readers with fresh, well-researched content that gives them the push they need to call you for all of their property’s needs.
Survey your readers to see what topics they want you to cover in your blogs
Check out popular lawn care and garden design books on Amazon. Click on the “Look Inside” option to study the table of contents.
While you don’t copy the information outlined in the books, you can use the table of contents as starting points for blog topics. These topics are already reader-approved.
Popular Blog Topics for the Green Industry
Carol Tice, another seasoned business writer, shares her blog-generating ideas in a post on Entrepreneur.com. Granted, this is a general list, not one specified for the lawn care, tree care, or landscape industry. But Tice’s ideas can be a start to a brainstorming session.
Here are some of her ideas adapted for you:
- Turn positive customer testimonials into a blog post. You could make this into a case study where your customer had a specific problem, and you solved that problem for them.
- Compile a link roundup where you take links from trades and other online magazines, such as HGTV.com. I do this with my social media posts … however, I don’t put them in listicles. If I read an article that I think will benefit my followers, I post it on Buffer.
- You can do the same thing, but make it a listicle blog. It’s easy to assemble, and you can comment on each article. Don’t forget to read the articles first and make sure you put hyperlinks with each title.
- Create a video blog or a Vlog. Share your ideas for lawn care, talk about your favorite mower, or show how to create a striped lawn. You may attract DIY’ers, but you’ll also attract folks who don’t want to mow their lawns but will hire you to do the job for them.
- Infographics work well for any lawn and plant health care programs you provide. For example, hire a graphic artist to create an infographic highlighting how fertilization works.
- Share new lawn care, mowing, tree care, or landscaping trends. For example, organic lawn care is a trend that millennial homeowners are interested in. How can you capitalize on a green industry trend?
If you’re just starting out with a lawn care and landscape maintenance website, here are five blogging ideas to get your blog off to a good start:
- Get to the root of the problem with plant fertilization. If your company provides a fertilization program for lawns, landscapes, flowerbeds, or trees, you can explain how fertilizer works from the soil upward.
- Why Hire a Lawn Care (or Landscape Contractor, or a Garden Designer)? Share how your company provides services to make properties look their best, as well as their healthiest. Comment on how professional home services save busy families time.
- Make a comparison between professional green industry companies versus the guy in a truck. Include relevant information such as any certifications you hold and insurances you carry (like general liability, property, and workers’ compensation).
- Talk about the importance of tick and flea, mosquito, and other pest controls. If you offer mosquito control, you can add in your blog that you apply it as a one-time service for a big party as well as a program throughout the summer.
- Celebrate spring by writing a post about the benefits of lawns. NALP has a treasure trove of information that gives facts and figures regarding how lawns benefit residential and commercial properties.
- You can do the same type of post for trees, sprinkler systems, and landscapes.
Finally, add a call to action (CTA) at the end of every blog. I suggest a sub-head, such as “How Harvey’s Mowing Beautifies Your Lawn with Striping.”
From there, you can discuss how your company mows lawns professionally, creating striping that’s the envy of the neighborhood.
You can get a little sales-y in the CTA. Focus on other benefits, too, like professional mowing saves families time, we use only sharp mower blades, etc.
Keep in mind that you don’t need to offer free estimates if you find that they’re a waste of time. However, you should put a link to your contact page so folks can click on it and give you their information.
Don’t forget to include your phone number and a link to your contact page. You want to make it super-easy for interested prospects to click a button and contact you.
Speaking of CTAs, Here’s How the Landscape Writer Helps You with Regular Blogging
The New Year is around the corner. Now’s the time to make a commitment to yourself to keep those blogs going live at least once a month or more. If you need help with blog creation or other content marketing, such as web pages and case studies, you need the Landscape Writer!
If you’re looking for a helpful article to get more leads for your landscaping, lawn care or home services business, then you need to read this article in Turf Magazine. I confess I wrote it. But I’m passionate about sharing ways you can grow your business.
Also, I’ll be uploading more blogs in the near future. Life got a little crazy with an unexpected flood in my kitchen at the same time as my firstborn’s high school graduation and my other son’s 18th birthday.
Now, I’m blessed with a beautiful kitchen, thanks to HOME by Melissa and her team. If you need a passionate project manager or your home staged, you need Melissa.
Melissa shared her before and after pics of my kitchen. So, if you want to see a kitchen disaster transform into something homey & beautiful, please check out Melissa’s Facebook Page.
Next blog topic: How to Develop Blog Ideas for Your Landscape/Lawn Care/Home Services’ Website.
If you need a blogger to write posts for your lawn care, landscaping, manufacturing or home services’ website, call me today at 717-381-6719 or fill out my free consultation form.
There is always a mix of excitement and fear when you decide to open your own business … especially a lawn care or landscaping company. You have plenty of competition.
How can you grow your lawn maintenance company despite the competition?
12 Steps for Growing Your Landscaping Company
It’s thrilling to start your own organic lawn care company. Yet, you’ll find that you have some overwhelming challenges before you gas up your zero-turn mower.
So, what is the best way for you to grow your new landscaping business (lawn care business owners, this information is for you too)? Here are 12 steps to get you started:
1. Start with your dream: Marty Grunder shares four thoughts from a GROW conference he led back in 2018. Start with your idea, plan your dream into practical steps, execute your vision, and then, lead others within your dream.
Many times, business growth blogs focus on the numbers, KPIs, and other data. And that’s not wrong. But we business owners forget where the idea to start our companies came from—our dreams and aspirations.
If you want to grow your company, go back and remember when you had that “Aha” moment to start your landscaping or lawn care business. What lead you to take that dream and move forward with it?
2. Get a SCORE mentor: I don’t know about you, but when I started the Landscape Writer, I knew what I wanted to do, whom I was going to serve, and how I was going to market my business blogging services.
I knew other bloggers who had SCORE mentors, but I didn’t believe I needed one right away. Well, I was wrong. I got a SCORE mentor within 18 months of the Landscape Writer opening, and Tim, my mentor, helped me get my business off the ground.
How? By coaching me to write a business plan, a marketing plan, and other essential ways to start a company. So, I now encourage others to get a SCORE mentor.
I know that there are a lot of great coaches and consultants in the green industry. But if you’re new to business, you can get your toes wet by seeing a SCORE mentor. All of the mentors are volunteers, and they don’t charge a dime for their time or wisdom.
A SCORE mentor will help you decide if you’re wired for business ownership as well as the first steps to take to birth your baby (your business baby, that is).
3. If you have existing customers, keep them coming back to you:
One of the best ways to stay in business is repeat business.
So, you need to figure out the best methods for keeping your current clients happy—not only for them to stick with you, but to refer you to more business.
4. Don’t wait to build marketing momentum: Start letting people know about your lawn care business by creating excitement through social media. See where your ideal customers hang out. Is it Twitter? LinkedIn? Facebook?
Also, don’t forget that a blog is a social media tool as well. Start getting some posts up focusing on common lawn care and landscaping problems people in your area deal with every summer. Examples include grubs, drought, heat stress, water usage, fungi, etc.
5. Get those word of mouth referrals: If you’ve mowed some lawns or created flowerbeds that provide continuous color, ask your customers to refer you. You can add incentives, such as one free mow or 10% off your core aeration services.
6. Rebrand, maybe? If you’ve used the same logo or graphic for a long time—say a decade or more—it may be time to rebrand. But remember when you rebrand that means that your trucks and signs must reflect your rebrand.
7. Keep your website active: An active site helps people find you when they do a Google search. It also shows that you have the pulse on the lawn care and landscaping needs of your community.
8. Get social: Copy and paste specific points and tips from your blog and repurpose them on your social media channels. You can also get the conversation going with surveys, BBQ recipes, and latest news, such as what works to stop Spotted Lantern Fly.
9. Start organic, then pay for ads: When you’re new to the ballgame of business blogs and social media, start small. Don’t buy ad space until you know what you’re customers are looking for from a lawn maintenance company.
However, use as many “free” social media tools as you can. Examples include
• HubSpot’s CRM tool to keep track of your leads
• Buffer so you can upload and schedule social media content
• Google My Business to get your company on the virtual map and help people find you faster
10. Open house: Host an open house one or two more times a year. Get on social media to encourage people in your area to come meet their local lawn service. Also, don’t forget to send postcards and put up flyers in local communities to build excitement.
Don’t forget to supply refreshments. Also, write down what you want to tell your visitors about your lawn and landscaping business. For example, if you hold a Fall Open House, you can talk about your core aeration and overseeding services as well as fall yard clean up.
11. Diversify your business: If you only provide lawn care, you may want to include some landscaping services. Conversely, if you live in an area where you get snow every winter, consider bidding on snow removal jobs.
12. Keep the off-season busy: If you provide late fall lawn fertilizer or you have an arborist on staff, consider off-season services such as shrub and tree trimming, fall yard cleanup, and other services.
How the Landscape Writer Can Help Your Landscaping and Lawn Care Company Grow
When you hire the Landscape Writer to help you grow your landscape maintenance or lawn care company, you’re investing in content marketing that will bring more people to your website. At the Landscape Writer, I deliver educational content that attracts local homeowners and commercial clients that need your services.
If you’re ready to move to the next level with your website’s content marketing, call or text me today at 717-381-6719 or fill out my free consultation form. All blogs are “custom-made.”
Caldwell, Dodd, “22 Ways to Grow Your Landscaping Business.”
LawnandLandscape.com, “4 Steps Pros Take to Grow a Landscaping Business.”