End-of-Year Planning: Content Marketing for Landscaping Businesses
Can you believe that we’re at the end of 2023? I don’t know about you, but this year seemed to fly by.
How’s your content marketing going? Do you address local SEO and educate your customers on different landscaping problems that crop up throughout the year?
Are you diligently posting important information that your homeowner and property manager clients need to know? Does your New Year preparation include posting blogs to your landscaping website that solve your customers’ pain points?
If you’re a content strategist and landed a landscaping client, how do you address their pain points? How much do your writers know about lawn care and landscaping for residential or commercial properties? Don’t you think hiring an SME—a subject matter expert—would be better?
Whether you’re a landscaping business owner or a web designer with lawn care and landscaping clients, you’d be better served by hiring a writer who understands the industry with in-depth knowledge.
In this blog post, you’ll learn about
- Engaging your audience—homeowners and property managers
- Learn about end-of-year blogging strategies for your landscaping company
- Social trends in 2024 for landscaping companies.
Content Marketing for Landscaping Businesses: Engaging Your Audience
Why blog or invest in content marketing?
So you can reach more people to visit your website, read your blogs, and learn more about your landscaping services.
That’s the first goal. Your second goal should be to care about your potential and current customers and their landscaping problems.
For example, if you do business in Texas, your blogs and social media may focus on dealing with drought, installing sprinkler systems, and lawn weed and disease controls.
Likewise, a landscaping company in Pennsylvania may focus on installing patios, fire pits, pergolas, and other hardscaping projects. A Pennsylvania landscaping company may also blog about lawn weed control and fertilizer and how to conserve water over the summer.
The point is that you write about the issues your customers are struggling with or are desiring on their properties.
Here are four tips to get you started in 2024:
- Use local SEO in your blogs, landing pages, and web content.
- Consider your typical customers—young couples with children, retirees, HOAs, and commercial properties.
- What are the realities of your typical customer—does your customer want you to transform their backyard into an outdoor destination?
Do your customers deal with drought and hot days during the summer? Do they want you to take care of all of their lawn care and don’t want to know the nitty-gritty of why you do those tasks?
- Are retirees curious about why and how you perform lawn care services?
End-of-Year Blogging Strategies for Landscaping Companies
The end of the year is a great time to send your customers one last blog and newsletter.
Instead of focusing on a particular lawn care or landscaping service, you can focus on the holidays and get your readers excited about gardening and hardscaping trends in the New Year.
You can also blog about ball and burlap trees that are perfect as Christmas trees and can be planted after the holidays. You can include buying a real Christmas tree and how to recycle it on January 2.
Your other end-of-year blogging strategies should include getting next year’s blog topics on a calendar. You can recycle your older blogs and update them. You can also include hardscaping, landscaping, and gardening trends happening in the New Year.
If you’re a digital marketing company, you may be helping your landscaping clients with all of their content development for 2024. Ensure that some of these simple blog ideas get on their calendar.
Social Media in 2024: Trends for Landscaping Companies
According to the U.S. Chamber of Commerce’s article, “7 Marketing Trends Every Small Business Needs to Know About in 2024,” the upcoming year’s social media trends include an omnichannel approach that includes videos, photos, and written content.
You can also take a more minimalist approach to your social media marketing in the New Year, making you stand out from the bigger landscaping companies you may be competing with.
SEO may be changing to SGE (Search Generative Experience), affecting how you create content, post it, and where you post it. It involves more AI and is something to be aware of as we change the calendar from 2023 to 2024.
But something you can do right away in the New Year includes personalized, interactive content, which builds stronger relationships between you and your customers. Again, this may not affect the landscaping industry immediately, but it’s something to put on your marketing radar.
Finally, another takeaway from the article includes social listening. You need to be responsive when you get comments, complaints, and other communication on your social media accounts. Also, learn about reputation management and how to interact with disgruntled clients.
Keep posting engaging content for your sales prospects and customers on your social media channels. Go to those channels where your customers are, such as Facebook, TikTok, or LinkedIn.
Summing Up: Maximizing Your Content Impact
New Year’s Day feels like a crisp, new start. The end of the year is a great time to blog about New Year’s landscaping trends and how to use holiday themes, such as real Christmas trees.
Finally, keep on posting on your social media channels. Engage with your customers through social listening. Stay up-to-date with changing SEO trends and the use of AI in your marketing efforts.
Elevate Your Landscaping Business with Expert Content
If you’re seeking a subject matter expert for your landscaping or lawn care blog and website, please fill out my free consultation form.
As the Landscape Writer, I write content marketing pieces, including blogs, landing pages, and web content. I have 10 years of experience and have worked hard to stay up-to-date with the landscaping industry and content marketing.
USChamber.com, 7 Marketing Trends Every Small Business Needs to Know About in 2024.