When it comes to marketing your lawn and landscape company, a lot has changed over the past 10 years. Now, your customers find you through a Google search rather than looking at the traditional Yellow Pages. People rate you on Google reviews and sites like Yelp!. And you need to know how to harness Internet marketing to draw prospects to you and away from your competition. And yes, your competition is using Internet marketing.
The best Internet marketing starts with your prospects. What are their lawn and landscape problems? What do they need to know to keep their lawns and landscapes beautiful all season long? And how can adding outdoor rooms, fire and water features, and a pool/spa increase their backyard enjoyment as well as their property’s value?
If you live in the southwestern part of the U.S., your clients are dealing with drought and water restrictions. How does your company help them with drought-tolerant landscaping?
If you live in the South, your issues may be maintaining zoysia and bermuda grasses. In the Northeast, you’re dealing with cool season grasses, such as Kentucky bluegrass and fescues. Which grasses work best in different areas of the country? How often do you need to mow them? When should you irrigate them? And when do you perform core aeration and overseeding services?
Your clients don’t know all of these details. But you do. And when you hire me to write your Internet marketing materials, I communicate your expertise to them. Here are some ways that you can harness Internet marketing to drive more eyes to your website:
The beautiful part about Internet marketing is that you can reach a wide audience with your expertise. Yet, Internet marketing materials need to be well-written with correct spelling, good storytelling and crisp writing to reach that wider audience.
Plus, I help you make it easy for your prospects to contact you. Every piece that I write for you will have a call to action and your contact information. Your goal should be to keep the prospect moving down the sales funnel. You efficiently complete that process by telling your prospects what you want them to do as well as making it super easy for them to contact you.
Speaking of a call to action, are you ready to add some Internet marketing to your lawn and landscape website? I invite you to check out my portfolio. Then call me at 717-381-6719, email me at firstname.lastname@example.org or sign up for a free consultation.