Search Engine Optimization Tactics That Will Boost Your Landscape Business
by guest blogger, Nickey from Seeds of Change
If you own a landscape business, you know that getting jobs on a regular basis can be a challenging task. The best way to attract more customers is to be the first thing that pops up in their results when they search for landscaping services online.
You can achieve this by taking the time to polish your website’s search engine optimization, also known as SEO. Many people do not understand the importance of having a good, optimized website in this day and age.
With the majority of people looking up services online, your landscaping business needs to be visible to all those potential clients.
In this article, we will show you a few search engine optimization tactics that will surely increase the success of your landscape business. However, keep in mind that the field of SEO is quite complex and constantly changing.
Let us show you some basic tactics that will help increase the online presence of your business.
In order for your website to rank on the first page of Google for certain search terms, it needs to have them included in its content. Those terms are also known as “keywords” and are an essential part of your on-page SEO.
Your website’s content needs to be rich in relevant keywords for your business, so that search engines know that it is a great place to find information for landscaping services. Keyword optimization is one of the most effective organic search engine optimization tactics.
If you are not sure how to find the proper keywords for your landscaping venture, it is always a smart idea to hire a professional marketing company.
There are plenty of free and paid SEO tools that can help you see the targeted keywords of your competition.
The paid options you can check are:
- Keywords Everywhere
The free options you can check are:
- Google Keywords Planner
- Answer the public
- Improving User Experience
Search engines aim to present their users with the best possible results for each query they have. For this reason, you need to make sure your website loads fast, looks modern and is easy and intuitive to navigate.
The sum of those criteria is known as “user experience” and has a major impact when it comes to SEO. Here are some practical tips that will improve the user experience of your website.
- Use short paragraphs
- Make effective use of headings and subheadings in your content
- Use bullet points and plenty of white space
- Include images
When it comes to factors such as loading speed, you need to ensure your website is properly optimized and has the best possible hosting. Things become more complex here, so a professional is your best bet in dealing with the technical side of SEO.
Search engine crawlers scan not only the content of your website but its meta attributes as well. Those include the meta title and meta description of each page on the site.
In order to show the crawlers that your website has the best information on landscaping services, you need to include relevant keywords in those attributes as well. Optimizing metadata is one of the most effective search engine optimization techniques.
Best practices dictate that you should keep meta titles below 70 characters and meta descriptions — below 160. Try to include your main keywords within those limitations as naturally as possible.
Backlinks are one of the most important components of SEO. If another website links to yours, this means that your page is a good source of information. Quality is more important than quantity here — your website can benefit greatly from only a few links from other reputable landscaping websites.
The most effective way of getting quality backlinks is to create quality content that is worth linking to. Using your landscaping knowledge, create informative and useful articles that provide real value. Share them on social media to get attention, or contact websites directly and ask for a link to your content.
Making Your Website Mobile-Friendly
Nowadays, the majority of searches and purchases happen on mobile devices. On top of that, search engines like Google are starting to prioritize websites that perform well on mobile. You need to make sure your website is either fully responsive or has a good mobile version. Whatever the case, take some time to optimize the user experience and performance of your mobile website.
A mobile-friendly website will surely result in a higher ranking on search engines. It will also be helpful to convert visitors to actual customers for your landscaping business.
Using Advanced Search Engine Optimization Tactics
As you can see, there are many different aspects of SEO that you need to cover. However, if your company website has good SEO, you will certainly get more business on a regular basis.
Those example search engine optimization tactics are a great place to start. If you want to dive deeper into SEO, we recommend working with a professional agency. With a team of experts by your side, you will be able to craft an SEO strategy that will really boost your business.