Why You Must Blog About Your Spring Lawn & Landscaping Services
Hopefully, as a landscape and lawn care business owner, you realize the importance of regular blogging and staying active on your company’s social media.
Now, you need to know what topics best help your readers—both your sales prospects and your customers. Seasonal topics are very valuable starting in January and going throughout most of the year.
In this blog post, I explain why blogging about your spring lawn and landscaping services is a no-brainer.
If You Provide Any of These 10 Services, You Must Blog About Them This Spring
You may not get a rush of calls when you start blogging about your spring lawn and landscape maintenance services. But you’ll gain traction of folks coming to your website. And traction means getting your name out into digital space.
How will your sales prospects and customers know about your lawn care and landscape services if you don’t tell them?
Your prospects and customers rely on you to publish blogs to keep them updated on your services. Plus, you keep your blog in good standing with Google when you’re posting about your spring lawn care services.
Here are those 10 spring lawn care and landscaping services to blog about
- Spring yard clean-up services: If your company provides spring yard clean-up services, then you need to get the word out in mid- to late February or March about the services you provide.
- Soil testing: If you’ve been in business for a while, you probably know your region’s soil like the back of your hand. So, you may not provide soil testing unless it’s a new sub-division.
And yet, if you’re newly in business, you may want to offer soil testing as one of your spring lawn services. It’s evidence to your customers and prospects that you’re not going to put down lawn fertilizer and other soil amendments on their property willy-nilly.
- Aeration and overseeding services: When you blog about aeration and overseeding, you should explain why each process is essential—how aeration benefits soil health by releasing carbon dioxide and taking in oxygen, moisture and light.
If you service warm-season lawns, explain in your blog why you overseed in the late winter or early spring. Conversely, if you work on cool season lawns, point out why you overseed them in the fall.
- Dethatching services: Like aeration, you want to explain what thatch is, why too much is bad for lawns and how you dethatch lawn grass. Also, you should add the benefits of getting a lawn dethatched and the value it brings to the customer.
- Pre-emergent and post-emergent weed control: Weed control is a popular topic in spring lawn care and landscaping blogs. Remember your audience and keep it simple.
You don’t have to go into the nitty-gritty of selective or non-selective herbicides. But you do need to describe how pre-emergent works in the soil to prevent grassy weed seeds from germinating as well as how you use post-emergents.
Again, you don’t need to name each broadleaf weed in your area. Instead, use a brief example of how you use post-emergents on common weeds such as dandelion, plantains, etc.
- Sod installation: You can explain to customers and prospects the difference between sod and seed, the benefits that sod provides for a lawn, and how to take care of a sod lawn.
- Organic lawn care solutions: If you provide natural lawn care products or a hybrid between organic and traditional lawn care, explain how these methods benefit the soil and the homeowners’ lawn grass.
You can break down your topics into organic fertilizers, organic soil amendments, the value it brings to the customer (safer for kids and pets, for example). Also, you can explain the difference between traditional, hybrid and organic lawn care (free blog idea).
- Yard drainage: If you live in the Northeast or the upper Midwest, you understand flooding. The Northeast got its share of rain in 2018 and into 2019. In my part of Pennsylvania, some of my neighbors have ponding on their driveways and yards every time it rains since our ground is so saturated.
If you provide yard drainage services, use your blog and social media space to let the world (or at least your service area) know about your services. You can discuss how melting snow combined with rainy days leads to yard drainage problems.
Add a list of services to your post and explain how each one solves the homeowner or property manager’s problem with ponding or flooding.
- Any hardscaping services: It’s now spring, and it’s time to think about backyard entertaining. If you provide hardscaping services, explain in your blog posts how patios, decks, outdoor kitchens and other outdoor rooms add value to their home. Remind your prospects about the benefits of landscape lighting, if you provide that service. And explain how your landscape contracting business is a one-stop shop for them, your ideal customers.
- Lawn sprinkler system services: If you offer sprinkler system services, now is the time to let your prospects know. Write posts explaining the benefits of monthly visits, hiring a pro to turn on their sprinkler system as well as hiring a pro to blow it out at the end of the season.
Granted, this is only a sampling of services you may offer your clients. So, you can add your other services in your call to action (see below) as well as keep rolling out blogs about your other landscaping services.
Google is Evolving Again
Google is changing the digital marketing world again. Now, your blogs should focus on FAQ-type headings rather than just statement headlines. For example, you can hyper-focus your blog topics like this
- Why do I need spring yard clean-up services?
- What is dethatching?
- How does yard drainage prevent ponding or flooding in my yard?
Then, you boil your subjects down as if your reader is a newbie to these subjects. It makes blogging simpler, and it helps your blog get noticed by Google and other search engines.
Don’t Forget to Include a CTA
Some folks feel uncomfortable including a CTA—a call to action—at the end of their blogs. But what happens if a homeowner or a property manager is reading your blogs and likes what they see. How are they going to get in touch with you?
Here are some tips for a good CTA:
- Include a sub-head stating why your ideal client needs your services.
- Tell them why your services are the ones they want. Briefly tell them why they benefit by calling you rather than your competitor.
- Add the other services you offer throughout the spring and into the summer (this is digital upselling).
- Invite them to call you for their spring lawn maintenance services. Make it easy for your prospects to call you or fill out your contact form by including your phone number and a link to your contact page.
Why You Need the Landscape Writer to Write Your Blogs and Other Digital Marketing Content
After six years in business, I know a thing or two about blogging and digital marketing. If you’re too busy to write and post blogs or other content, you need to call me to help you.
I work with new lawn care and landscape maintenance businesses as well as web developers and digital marketing companies. I also work with individual project managers representing green industry vendors, such as equipment manufacturers.
If you need a blogger who specializes in the green industry (note: lawn care and landscaping companies), call/text me today at 717-381-6719 or fill out my contact form.