Rock Your Landscaping or Lawn Care Blog in 2019
Permission marketing, created by Seth Godin, is a non-invasive method to bring more customers to your lawn service or landscaping company’s website. Its goal is to teach your prospects general information regarding their lawns, garden beds, ornamental woody plants, and hardscape features.
In your blog, you’re the expert. You teach your readers about smart lawn care habits that use
If you’re a landscaper or garden designer, you teach your clients by talking about native plants, different types of gardens and what plants grow best in your region.
If you’re a landscape contractor, your blogs can contain information on outdoor kitchens, dining areas and fire pits, just to name a few topics.
You invite people to find you by including local cities, counties, and the state you serve, so your name pops up right away on Google or Bing.
When you make it super easy for folks to find you, your prospects gradually trust you enough to go to the next step of contacting you. No cold calls, cold emails or spamming on Facebook to get more people to your website.
Instead, you trust your prospects to click on your contact page link or to pick up the phone to call you. Permission marketing can be summed up as a buyer’s rather than a seller’s market.
You can learn more about permission marketing for the lawn care and landscaping industries, by visiting my website, the Landscape Writer.
If you want to rock your landscaping or lawn care blog this year, but you don’t have time, call me today at 717-381-6719 or fill out my contact form.