What’s Holding You Back?

5 Questions to Help You Get the Most Out of Your 2015 Marketing Plan

It’s nearly the end of 2014. Can you believe it? Where did the year go?

Things are probably winding down at your lawn care or landscape company’s office with finished projects and a sense of well-being from another successful growing season.

Yet, it’s also time to start thinking about 2015 and next year’s marketing plan. In 2014, you may have invested some money in Internet marketing. Now’s the time to look over that decision and evaluate how successful your Internet marketing plans were. Since many of you still incorporate traditional marketing methods with Internet marketing, I’m going to include some pointers in the following list. Here are a few things to check before turning off your office lights on December 31, 2014:

1. How’s your website? Is everything up to date? Check your About Me; FAQ’s and Home Page. And don’t forget to go through your Contact Us page. Do you still offer all of those services that you have listed on your Contact form?
2. What are your marketing plans for 2015? How much more of your marketing dollars are you going to invest in Internet marketing?
3. What types of traditional marketing worked for you in 2014? Did you get your expected return on investment from your mailers, brochures, and door hangers?
4. What Internet marketing outlets worked for you in 2014? Did you start a blog, and did you keep posting regularly throughout the year? Did you get more people contacting you because of your blog? Look at your Facebook page. You may have 1,000 likes, but who has contacted you from those likes?
5. What are you planning on keeping, adding, or changing when it comes to traditional and Internet marketing?
6. What is your marketing plan for 2015? Where are you now? Where do you want to be in six months when your busy season is just starting? Where do you want to be next year on December 31, 2015?

These are the types of questions that you need to ask yourself in order to move forward. After you’ve discovered your answers, then decide how much money you can invest in marketing and how much will be designated toward Internet versus traditional marketing.

Time is running out! If you’d like to invest in adding a blog to your website, call now. I have limited spaces available for 2015. You can call me at 717-381-6719, visit my website at www.landscapewriter.com or email me at wendy@landscapewriter.com.