Celebrate Your Irrigation Maintenance Service in July & Throughout the Year
How are you letting your prospects and clients know about your irrigation maintenance services?
It’s July and the Irrigation Association has designated this month as Smart Irrigation Month. You should use this special time to educate your audience on the benefits of irrigation systems, using water-smart techniques and the importance of maintaining their irrigation systems. And send these educational messages through your blog, as well as your social media channels.
Even if you don’t design and install sprinkler systems or drip irrigation on properties, but you inspect, fix, and maintain them, you can still use your blog to educate your audience on the importance of taking care of their irrigation systems and who to call if something breaks or goes awry.
Say you don’t design, install, maintain or inspect irrigation systems at all? No worries. You can still dedicate your blog posts to smart watering techniques for lawns and landscapes. You may want to partner with a lawn care or landscape company that does handle irrigation systems so you can refer your audience to them for their irrigation installation and maintenance needs.
But back to blogging about irrigation system maintenance. You don’t have to dedicate your entire month of blogs to irrigation, but you can center on a theme of smart watering techniques, such as drought-tolerant landscaping, planting in hydrozones, and the benefits of irrigation and drip systems to saving water, both in the pocketbook and for the environment.
To help you brainstorm, I came up with five possible blog topics that you can write on. Please use these ideas and tweak the titles so that your Google rankings stay healthy:
- How to find irrigation services in (city, state)
- How to hire a (state) irrigation maintenance service
- X tips you need to know before you turn (on and/or off) your irrigation system
- Smart irrigation tips for your (state) lawn and landscape
- Why you need a certified/licensed irrigation maintenance pro.
As you can see, you can generate a lot of interest in your professional irrigation services by giving your audience the information that they need to make an educated decision to hire you. Don’t forget to add your call to action at the end of your blog post. Make sure you include your phone number and a link to your contact form to make it easy for them to make an appointment with you.
Have you used themes, such as Smart Irrigation Month, to help you develop blog posts? Share your ideas at firstname.lastname@example.org. I may share them in a future blog post.