Gearing Up for 2016~5 Lawn & Landscape Topics to Tackle
Believe it or not, we’re nearing the end of 2015. The growing season is almost done and it’s now time to think about how you’ll capitalize on next year’s lawn, landscape and outdoor living trends.
Garden Media Group just published their 2016 Gardening Trends Report. And it’s chock full of handy information that you can use for your 2016 content marketing plans (blogging, e-newsletters, Facebook, Pinterest, etc.).
Here are five things that I gleaned from it that could help you boost sales next year:
- Boomers love technology – Baby Boomers may be aging, but they love their technology. According to the Gardening Trends Report, Boomers buy a lot of technology and they’re using social media to get things done. Want to reach out to this group? Then stay on top of your social media plan. Keep pinning projects on Pinterest, upload lawn care and landscape tips to Facebook, and blog about typical lawn care and landscape problems and how you solve them. Finally, realize that you need to be consistent, consistent, consistent. No excuses.
- Gardening is seen as a chore – While many folks feel rejuvenated after a long hike in the woods, they hate gardening chores—from weeding, to mulching, to mowing. Take the pain out of gardening by describing through your blogs and videos why their trees need to be mulched two times a year; that a lawn/landscaping company will weed and maintain their flower beds; and why investing in core aeration is a good idea. At the end of your blog or video, tell them your lawn care and landscape company is the one to call to get these gardening chores done right. Don’t forget to add a link to your contact form and your phone number so your prospects know how to contact you.
- Close the generation gap – Try to engage the entire segment of the population you serve. Families with Gen Z kids at home (born between 1995 – 2009) need landscapes to include play areas and gardening plots to get kids outside and moving their bodies. Likewise, don’t discount Millennials (born between 1982 – 2004). They’re now buying homes and starting families. They may need help with mowing, edible landscaping, and organic lawn care.
- Outdoor living – People are still investing in adding outdoor living spaces to their backyards. Nightscapes and “backyard boldness,” according to Garden Media’s report, are two of the hottest trends. Homeowners want lights, colors, and sound added to their outdoor oasis.
- Living landscapes – The organic lawn care trend continues to move forward. Now, homeowners are interested in dogscaping. They want organic methods used on their lawns so they don’t have to worry about their beloved furry friends getting cancer or other diseases from synthetic pesticides. Layered landscaping and sustainable landscaping are also popular trends for homeowners.
When you plan your blogging and other content marketing plans for 2016, don’t forget to use these trends to help you strategize topics to cover.
Do you need help planning a year’s worth of blogs? Then fill out my free consultation form or text me at 717-381-6719 for an appointment.