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To get more followers turning into prospects, who later turn into paying customers, your lawn and landscape website needs to have fresh content on a regular basis. Yet, you don’t want to just throw anything up on your blogs to gain traction. Instead, you need to know your customers’ pain points. To help you get started,, Read More
My newest LinkedIn article just went live. If you want to know how a copywriter (also known as a ghostwriter, content writer, marketing communications writer, as well as a host of other names we business writers call ourselves), check out my new article at https://goo.gl/Y30lRC. Do you need a copywriter who works exclusively with, Read More
Believe it or not, we’re nearing the end of 2015. The growing season is almost done and it’s now time to think about how you’ll capitalize on next year’s lawn, landscape and outdoor living trends. Garden Media Group just published their 2016 Gardening Trends Report. And it’s chock full of handy information that, Read More
About two weeks ago, I got my fall Coupon Clipper in the mail. And since I write blogs and other marketing materials for the lawn and landscape industry, I hunted down all of the lawn and landscape ads in the Clipper. There were only three, full color, half page ads in the entire, Read More