Getting more referrals in your pipeline

You may recognize the title from an earlier blog post. However, this is a revised version on why you need a content copywriter for your lawn and landscape business. Instead of the typical blog post, here’s a power point to make it more fun to read, Power Point: 7 Reasons Why You Need a Content Copywriter., Read More

To get more followers turning into prospects, who later turn into paying customers, your lawn and landscape website needs to have fresh content on a regular basis. Yet, you don’t want to just throw anything up on your blogs to gain traction. Instead, you need to know your customers’ pain points. To help you get started,, Read More

Part 1 of 2 – This article originally appeared on LinkedIn   A Subject Matter Expert (SME) copywriter is a writer who is knowledgeable in a business niche. For example, I’m a SME copywriter for lawn and landscape companies because that’s the subject area I cut my teeth on when I started as a, Read More

Let Your Landscaping Blog Guide Your Social Media in 2017

First published on LinkedIn on October 20, 2015 Updated on November 11, 2015 A few weeks ago, I was featured in a podcast with Matt Hudson, owner of Strategic Landscaper. Toward the end of that podcast, I mentioned that hiring a copywriter might not be as expensive as you may think. Here is an, Read More

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