How Professional Photography Can Help Your Company Land New Clients
As a landscaper, your business focuses on visual appeal. With each project you tackle, your primary focus is creating a landscape that’s as aesthetically pleasing as it is functional. Following this line of reasoning, it’s only natural that your potential clients want to see some of the projects you’ve completed in the past.
Maybe you’ve already considered this; you may have a website with a smattering of snapshots of some of your old projects. But how much thought and effort have you put into your marketing? If all you have to show your prospects are a few photos that were practically afterthoughts, you’re not really doing yourself justice. Consider focusing more on your marketing strategy, making professional photography the first item on your “to-do” list.
Why is Photography so Important?
If you’re wondering why customers rely so heavily on photography, the answer is pretty clear: Humans are visual creatures, especially when it comes to art and design. It’s difficult to envision something without seeing examples. That’s especially true with landscaping. It should come as no surprise that high-quality images drive sales.
How to Include Photography in Your Marketing
When you include high-quality photos in your marketing, you’re helping potential clients find you. Here are some ways to reach customers with your images:
1. Add a Portfolio to Your Website
For most businesses, photos are included on a website as attention-grabbers; they’re meant to drive traffic to the site so visitors will then read the content provided. Landscaping is an artistic industry, however. For your visitors, the photos are the main event. That’s why you’ll want to put them front and center. You can add a portfolio to your website using a portfolio template. If you’re not tech savvy, hire a web designer to do the work for you.
A great portfolio will showcase your best work so it’s one of the first things visitors see when they visit your site. This is one of the easiest ways to drum up business, and it’s simple to set up.
2. Use Professional Photography
Because so much relies on the quality of your photos, you should never rely on your own cell phone camera to get the job done — unless you happen to have great iPhone skills. Instead, hire a professional photographer who can visit each job site and take a few shots you can use for your website. It’s a small expense compared to the return you’ll make from all the new business.
3. Add Social Media
With a professionally-styled portfolio, your website is sure to impress — but first you have to drive people to it. Social media is the easiest way to do this. You can use any platform you like — Facebook and Twitter are both popular options. However, because your business is so visual, you might have better luck starting with Instagram.
Instagram lets users post images to their account each day. You can use hashtags to describe what’s in your photo so users can easily find your images using search. Over time, you’ll gain followers and your account will grow. By adding your website link to your profile, you can send Instagram users directly to your site.
If all the statistics in the world won’t convince you that photography is the key to unlocking the potential of your business, consider our story: We started investing in photography for our own business, Renaissance Pools, and we’ve seen great results so far. Throughout our website, you’ll find professional-quality photos that help us stand apart within the industry. With a little time and effort, you can do the same. We wish you the best of luck.
Benji Horning of Renaissance Pools in Henderson, NV wrote this blog post and supplied the photograph.