How to Get Inside Your Customers’ Heads to Meet Their Needs A few months ago, I met a marketing consultant who belongs to the same networking group that I do. He took a look at my tagline and essentially said—“The tagline should not be about you, but about your client. What you have here, Read More

Happy June! The kids are almost out of school and it seems that everyone in the lawn care/landscape industries are busy back at work making residential and commercial properties look beautiful this season. There are three common questions that I hear from lawn care and landscape prospects before they decide to commit to a, Read More

3 Ways to Come Up with Landscape/Lawn Care/Outdoor Living Blogging Topics Are you running out of blog ideas? If you’ve been following this blog for the past 18 months, you’ll be able to pick out some recurrent themes: The importance of beefing up your landscape/lawn care/outdoor living website with compelling content. And not just, Read More

Okay, so you decided to hire a writer to blog about you, your work, and your landscape and lawn care services. You’ve learned that hiring a marketing writer doesn’t have to cost an arm and a leg. Smooth sailing, right? Well, don’t think that you’ve washed your hands from the project. You’re still the, Read More

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