How to Market Your Landscaping Services to Improve Curb Appeal for Realtors & Sellers
Guest post from HomeLight
Learn How to Market Your Landscaping Services to Improve Curb Appeal for Realtors & Sellers
Every property owner has a different priority for how their yard looks – from people who don’t want a single blade of perfectly-green grass out of place to those who wish to cultivate a comfortable, forest’s-edge feeling with growth and natural symmetry.
That being said, nearly every homeowner wants their yard to look its version of “best” when it comes to a home sale.
Marketing your services for the one-time or ongoing upkeep of a yard before a home sale can be a great source of additional income, especially during hot times of year for selling houses. Here’s how.
Get to Know What Real Estate Agents Prioritize
The first work is to figure out what a real estate agent will look for. If a buyer’s agent notices mostly dead shrubs, you want dead shrub removal to be part of any pre-listing landscaping package.
As a landscaper, you also know the kinds of pruning, fertilization, and plant maintenance that will help the landscaping look good far beyond the home’s sale.
Come up with an essential, intermediate, and extensive list of services you can perform for different types of homes in your area, and start getting some facts together: how long will it typically take your team to do the work, and how quickly can you schedule?
If you want to offer some perk or deal along the way, it could help both of you boost business.
If nothing else, you can garner new business if you commit to being able to help an agent get a property looking great as long as they give you a certain amount of notice before they need to take listing photos.
What’s great about working on a one-off or short-term landscaping job is that many of your clients may be only moving across town.
If you do a great job, they may come back to you for more regular work when their new home needs some landscaping – building these relationships builds your network, which is very good for business!
This post came from Homelight, a website for finding real estate agents and listed properties.
You can read more landscaping business articles at News and Resources. If you’re revamping your lawn and landscaping business website this year, contact the Landscape Writer through her contact form.