"Your blog writing has enabled K-Rain to reach new customers that we had not reached before. K-Rain is a growing brand with little brand recognition. We have expanded into more homeowner stores like Home Depot and Lowes and it’s imperative we increase our brand recognition to move the product off the shelves. The blog content has attracted almost 90K new users in the last year. They engage in the content for almost a minute and have a low bounce rate. Increase the new visitor audience is important and aids us in our remarketing efforts."
Specifically related to lawn care, adding to Ben's recommendation, I really like Wendy Komanchek. In addition to using her to work with some of our own clients, she's written for, well, just about everyone. https://www.linkedin.com/in/landscapewriter. We're seeing fresh content and blogging having the biggest single impact on rankings and the demand for it has been a hockey stick over the last year, which is why we brought in Wendy to help cover the increase. For a variety of reasons, I don't typically outsource our own client work, however she's been the one I would readily use and recommend.
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