Happy Holidays from The Landscape Writer
In October, Garden Communicators International held its annual conference, and it was like drinking from a firehose! So much great content.
Did you go to Equip Expo if you’re a lawn care owner/operator or a landscaper? Did you come away feeling motivated about growing your business?
News from the Home Office–How NOT to Network
I have a knack for embarrassing myself. It’s more like Murphy’s Lawn, whoops, I mean Murphy’s Law–if something can go wrong, it will. While I don’t usually share such personal information with the public, my networking story needs background for what I will share next.
As you know, networking is vital for any business. I remember the early days of The Landscape Writer and meeting different marketing people at Panera Bread.
One time, an owner of a marketing boutique wanted to meet me at a Panera Bread in Lancaster so she could be seen (not with me, but hunting for potential customers).
Learn more: 4 Things to Know About a CTA (Call to Action)
I’m a high-level introvert–hence I’m a writer. So being seen, especially at the “early” hour of 7 a.m. at a Panera Bread nearly an hour away, doesn’t do me much good. I decided to pass.
Anyway, back to embarrassing myself. I was at my hair salon a few months ago, getting my face done–explaining the service in general terms here; you don’t need to know the dirty details–and in walked someone well-known (I think) in the landscape marketing world.
I wrote some content for him years ago. While he lives near me, we never met face-to-face–only on LinkedIn.
Of course, I never met a “stranger,”… and I didn’t want to be seen in my cleaning clothes, sopping wet hair, and freshly waxed face. But I felt compelled to say hello and introduce myself, which I did.
The woman who does my hair is a friend, and she was wondering why I said anything at all. I don’t know … but I got very nervous (well, wouldn’t you?). And this kind gentleman was asking me where I lived (I couldn’t remember) and other friendly general questions.
Read more: Jobber Saves You Time and Money
I know I brought all this attention to myself, and most normal people would’ve stayed silent. But who made the better impression?
The lady who wants to meet at Panera Bread so she can be seen at the ungodly hour of 7 a.m., or the goofy content writer who’s in all her middle-age glory while meeting a LinkedIn connection?
I’m not recommending using your local hair salon as a meet-up place, but this story was too juicy not to share!
Top 3 Popular Posts at The Landscape Writer
The Landscape Writer is almost 10 years old. The tenth year in business happens in January 2023. And The Landscape Writer blog has brought many people to partner with my content writing services. Here are the top three blog posts of December 2022:
- 14 Best Apps for Lawn Care and Landscaping Businesses
- Wishing You and Yours the Merriest of Christmases and the Happiest New Years
- 7 Big Mistakes to Avoid When Growing a Landscape Business.
That’s a Wrap for 2022
Wishing you and yours Happy Holidays and a Prosperous New Year. One of my New Year’s resolutions will be to batch more content during my slow times so you get regular content.
What’s your New Year’s resolution? How about increasing your networking activities since word of mouth is the best advertiser? Just don’t do it by the hair salon’s sink.
If you need a content writer for your lawn care, landscaping, garden design, or agritourist business, contact me today at wendy@landscapewriter.com.
