My newest blog in TURF gives you 10, yes 10, free blog ideas to help you celebrate National Lawn Care Month. Help your readers to understand the importance of lawns and good lawn management practices. Even offer a 10% coupon off for all mowing during the rest of April. Read more, http://goo.gl/HFIHt6.
If It’s Not, Here are 5 Reasons Why It Should Be You mostly serve people living in your region. Your neck of the woods is where your localization efforts need to take place. You want to let those people know that you exist and why they need to hire you. Localized marketing, such, Read More
If you’re a lawn and landscape owner/operator, you’ll be pleased to hear that Matt Hudson of the Strategic Landscaper and me, the Landscape Writer, have decided to partner up to pool our services. We’re still separate businesses—but want to provide you with a combined service so you have a one-stop shop rather than, Read More
Did you ever wish you could tell a story about how your lawn care and landscape business rescued a client? Did you restore a patio or an outdoor living room? Transform a blasé front porch into something spectacular? Then you need to share these stories through case studies. There are two types of case, Read More
You may recognize the title from an earlier blog post. However, this is a revised version on why you need a content copywriter for your lawn and landscape business. Instead of the typical blog post, here’s a power point to make it more fun to read, Power Point: 7 Reasons Why You Need a Content Copywriter., Read More
At TURF Magazine’s ELawn site, I’m giving away five, free blog ideas for spring. Use these ideas to write about how you increase property values via curb appeal. To read more, at 5 Fantastic Blog Ideas over at TURF Magazine’s ELawn site.
To get more followers turning into prospects, who later turn into paying customers, your lawn and landscape website needs to have fresh content on a regular basis. Yet, you don’t want to just throw anything up on your blogs to gain traction. Instead, you need to know your customers’ pain points. To help you get started,, Read More
~Web Content Writing Services for Lawn Care, Landscape, & Home Service Companies~ As the Landscape Writer, I need to stay on top of two areas of working knowledge: the green services industry (think lawn care, landscape, hardscaping, etc.) and content marketing trends. Content marketing trends change almost as fast as a bullet train., Read More
Part 1 of 2 – This article originally appeared on LinkedIn A Subject Matter Expert (SME) copywriter is a writer who is knowledgeable in a business niche. For example, I’m a SME copywriter for lawn and landscape companies because that’s the subject area I cut my teeth on when I started as a, Read More