The Landscape Writer ~ Copywriting Exclusively for the Lawn & Landscape Industries
Over the past three years, I’ve spent a lot of time sharing my blog ideas with residential lawn and landscape companies. Now, I’m turning my attention to you in commercial lawn and landscaping.
Why do commercial landscape companies need a blog on their website?
To reach out to your sales prospects and current clients—explaining the services you provide, why they’re important and how your company can make their property look its best.
Here are some blog topics to get you started:
- How to Find the Right Commercial Landscaping Service for Your Business
- Why Your Commercial Space Needs TLC from a Landscape Pro
- How Our Landscaping Services Make You Look Good—and Help You Sell More
- Keep Your Clients and Other Visitors on the Right Path with Landscaping
- Keep Those Unsightly Boxes, Conduits & Cameras Out of Sight with Landscaping
Just like residential landscape contractors need to keep their clients’ problems top-of-mind when producing their website content, so should you, as a commercial landscape contractor, think about what problems you can solve for your clients.
Do you want help writing blogs and other content marketing for your commercial lawn and landscape website? Then call me, The Landscape Writer, at 717-381-6719, email me at wendy@landscapewriter.com or fill out my *free* online consultation form.
Sources:
National Association for Landscape Professionals (NALP), “5 Secrets to Award Winning Commercial Landscapes,” LoveYourLandscape.org.
Ibid, “7 Ways to Make Your Property Safer for Pedestrians,” LoveYourLandscape.org.
Ibid, “7 Ways That Landscape Design Can Improve Your Building’s Safety,” LoveYourLandscape.org.
To help you celebrate National Lawn Care month, I came up with 3 (and more) blog ideas for you.
This is the time of year when you need to utilize your blog and other social media outlets to tell the world—or at least your local audience—what you do as a lawn and landscape maintenance company; why you do it; the benefits of lawn care and landscapes; and how lawn maintenance improves the homeowners’ curb appeal.
My newest blog in TURF gives you 10, yes 10, free blog ideas to help you celebrate National Lawn Care Month. Help your readers to understand the importance of lawns and good lawn management practices. Even offer a 10% coupon off for all mowing during the rest of April. Read more, http://goo.gl/HFIHt6.
If It’s Not, Here are 5 Reasons Why It Should Be
- You mostly serve people living in your region. Your neck of the woods is where your localization efforts need to take place. You want to let those people know that you exist and why they need to hire you.
- Localized marketing, such as blogging and Facebook, keeps your current readers updated on current lawn and landscape problems and solutions. It also reassures them that you’re the one to call to help them solve those problems. For example, if you’re a lawn care company, you can blog about different fungal diseases that could be plaguing your readers’ lawns at different times throughout the year. At the end of the blog, add that folks can send you pictures of their lawns for your diagnosis.
- Even though the traditional Yellow Pages are going the way of the dodo bird, doesn’t mean that you give up targeting your geographical audience. Instead, you should invest your marketing dollars into best marketing practices, including localized Internet marketing.
- Find the right people to help you. Again, find an Internet/Web marketing agency that specializes in localized Internet marketing. Find writers, videographers, and graphic designers who are at least familiar with the green industry. And if you can find a professional who specializes in the green industry, all the better. A green industry writer understands what you do, as well as how to take complex information and write to your readers’ levels.
- Budget and invest in Internet marketing. It’s too easy to give up and say you’re not tech savvy or that professional Internet marketers, writers, and videographers are too expensive. Call around and find out how much each service will cost you. And if you can’t afford it now, can you put back a certain amount of dollars and cents to invest in those services at a later date?
Have you incorporated your region in your lawn care, landscape and outdoor living website? If not, why not?
If you’re a lawn and landscape owner/operator, you’ll be pleased to hear that Matt Hudson of the Strategic Landscaper and me, the Landscape Writer, have decided to partner up to pool our services. We’re still separate businesses—but want to provide you with a combined service so you have a one-stop shop rather than having to hire lots of vendors to work on your website and content.
So without further ado, here is my interview with Matt Hudson:
WK: Please briefly explain who you are, your history as a landscaper, and what/who the Strategic Landscaper is?
MH: I am Matt Hudson, and I have a Bachelor of Landscape Architecture degree from the University of Georgia, 1998. I have over 20 years’ experience owning and operating landscape design-build and maintenance companies. My primary focus has been landscape design and business development. I have spent a significant amount of my career developing landscape companies and focusing on marketing and sales strategies. I launched Strategic Landscaper in Jan of 2015. Strategic Landscaper is a business development resource for landscape professionals.
“My goal is to help landscape professionals optimize their time and efforts by leveraging the information and technology of today to create a rewarding and profitable business that doesn’t own them. A business that creates balance, health and profits in harmony, as natural as an acorn develops into an oak tree.”
WK: What services do you provide?
MH: At Strategic Landscaper, we offer business development resources for landscape professionals:
- Online training courses for business development
- Web development services
- Graphic design services
- Custom Internet marketing services.
WK: Why do you think a partnership between the Landscape Writer & the Strategic Landscaper will benefit the landscape/lawn care/outdoor living/green industry business sector?
MH: In today’s day and age in business it’s all about SPECIALIZATION and the application of specialized knowledge to grow your business. Both the Landscape Writer and Strategic Landscaper specialize in the Green Industry and offer a one-of-a-kind services for landscape professionals. These unique services allow landscape professionals to receive more value for their investment, learn new and innovative strategies specific to their industry and attract the right customer for their business.
WK: Why should the owner/operator choose us over a generalist website developer and content writer?
MH: Specialization. We understand both the needs and wants of the landscape professional and more importantly the needs and wants of their target market/clients so we can produce products and services to attract the right customer for their business.
WK: How do you envision the collaboration of services for now and in the future?
MH: I see Strategic Landscaper and the Landscape Writer working as strategic partners who will share resources, ideas and leads that will mutually benefit each other. I believe our commitment to excellence and professionalism will allow us to be known as the go to team for professional copywriting and business development, services and strategies for landscape professionals.
WK: How does an owner/operator get in touch with you, the Strategic Landscaper?
- Strategic Landscaper’s website: strategiclandscaper.com
- Email: matt@strategiclandscaper.com
- Phone: 561-319-2474
WK: How does he/she arrange to use both your website/SEO services and the Landscape Writer’s writing services?
MH: Contact for a consultation and once we identify your needs we will submit a proposal for services, timeline and pricing.
Did you ever wish you could tell a story about how your lawn care and landscape business rescued a client? Did you restore a patio or an outdoor living room? Transform a blasé front porch into something spectacular?
Then you need to share these stories through case studies.
There are two types of case studies that I, at the Landscape Writer, create for lawn and landscape businesses: case study blogs and traditional case studies.
Case Studies Defined
Case study blogs tell a short story how you transformed a lawn, a hardscape or a landscape from bland, boring or broken into a new outdoor oasis, improved curb appeal or a cozy patio. In the blog, you also discuss the challenges you faced and how you solved them. You’re positioning yourself as a landscape contractor—the company that meets their own challenges during a project and a one-stop shop for your customers.
Traditional case studies are longer in scope and involve your client’s direct input. There are interviews involved and more details are included in the piece. These traditional case studies work great to add bulk to your testimonials.
Both types of case studies benefit your company by adding real life examples of your work. They also position you as an expert in your field and why people should call you over your competition.
Case studies are not a “once and done” project. You can reuse (repurpose) your longer case studies into smaller blogs, newsletter articles, press releases and other marketing communications.
Are you ready to expand your business by showing sales prospects why you’re the go-to person for all of their lawn care, hardscape and landscape needs? Then call me, the Landscape Writer, today at 717-381-6719 or fill out my contact form for more information.
You may recognize the title from an earlier blog post. However, this is a revised version on why you need a content copywriter for your lawn and landscape business. Instead of the typical blog post, here’s a power point to make it more fun to read, Power Point: 7 Reasons Why You Need a Content Copywriter.
Feel free to share your questions, comments and insights below!
At TURF Magazine’s ELawn site, I’m giving away five, free blog ideas for spring. Use these ideas to write about how you increase property values via curb appeal. To read more, at 5 Fantastic Blog Ideas over at TURF Magazine’s ELawn site.
To get more followers turning into prospects, who later turn into paying customers, your lawn and landscape website needs to have fresh content on a regular basis.
Yet, you don’t want to just throw anything up on your blogs to gain traction. Instead, you need to know your customers’ pain points. To help you get started, I created a power point called 5 Blog Topics to Tackle in 2016 to help you reach your audience.
If you want to learn more about the benefits of blogging for your lawn and landscape company’s website, call/text me at 717-381-6719, fill out my contact form, or send an email to me at wendy@landscapewriter.com.
