Full disclosure: I am an affiliate for Jobber and will receive compensation when you sign up for Jobber through my referral link. There’s no cost or obligation for you when you sign up for Jobber through The Landscape Writer. You can read more about this on the disclaimer link on my website.
Right now, you’re busy running from job to job. A few years ago, you added a few crews to your landscaping business because you were getting more work. However, growth means more paperwork too.
You love what you’re doing except for the paperwork, which takes all day on Sunday. Or maybe you burn the midnight oil after working out in the field for 12 to 14 hours a day.
Is Too Much Paperwork Eating Up Your Downtime?
Do you dread the weekends or evenings?
If you have to spend your downtime trying to read barely legible timecards, follow up on late invoices or use numerous spreadsheets to keep track of your business, you may dread your weekends.
Suppose you need to call back Mrs. Smith, who needs a landscaper to freshen up her flower beds and lay down sod. Should you call on a Sunday or wait until Monday morning? But you have to be at the job site by 8 a.m.—is 7 a.m. too early to reach a retired customer?
What if you could invest in software that helps track your crews’ timesheets, allows your customers to schedule their next mow or fertilizer treatment on your website, and where customers can also pay their invoices directly to you?
You can by investing in Jobber.
How Jobber Gives You Your Weekends and Evenings Back
“You can get your downtime back when you choose to invest in Jobber. Jobber is an all-in-one solution that helps field service businesses, including lawn care and landscaping companies, manage their operations efficiently
In other words, Jobber saves you time and money.
What is the Jobber app? It’s a software app that
- Schedules and dispatches in real time
- Get paid faster with an automated quote and invoice follow-ups
- Run daily operations from anywhere with the lawn care app
- Book more jobs through Jobber.
Jobber keeps track of how field services do in general. Here are some stats to help you to consider adding Jobber to your company’s arsenal:
- Businesses grow their revenue by an average of 37% in the first year using Jobber
- When collecting payment online through Jobber, businesses get paid 4x faster
- Businesses using Jobber get tipped an average of 5%
- Create quotes 70% faster when you offer online booking through Jobber
- Businesses using a two-way text messaging on Jobber have 2x more repeat customers.
Still Not Sure If Jobber Is for You?
However, you may want to hear from other lawn care and landscape company owners about their experiences with Jobber. Here are four case studies involving lawn care and landscaping business owners for you to check out:
- Building a Flourishing Pond Business: Lessons from a Lifetime of Entrepreneurship.
- How This Landscaper Built a $1 Million Business with Jobber
- How Sef The Lawn Surgeon Creates Lifelong Customers with Jobber
- How These Entrepreneurs Went from 0 to 60 Lawns a Week with Jobber.
You may be wondering, “Why is the Landscape Writer busy promoting Jobber?”
I use software and app programs to run my writing business, including Acquity, Grammarly, QuickBooks, Zoom, and Sonix (an AI transcribing program). I need these tools to create a better experience for you on my website as well as write better blog posts and website content for my customers.
And yes, I pay for all of these services. They’re my overhead, and they help free up my administrative tasks to spend more time creating content for my customers, like you.
Also, I got involved with Jobber after working with one of my landscaping clients, Tyler Dixon in the above photo. I remember writing Tyler’s web copy and putting in “powered by Jobber” because Tyler uses Jobber and promotes the product on his website.
A few weeks after I finished Tyler’s website copy, Ivy from Jobber contacted me. At first, I thought maybe Tyler referred me, but Ivy said she found me via an Internet search. However, I just wrote web copy from a landscaper who uses it, and I’ve read trade magazine articles that included Jobber stats. So, I knew about Jobber and trusted the brand.
While trying out a new service may be scary, Jobber gives you a 14-day trial to see if the software and app will work for you as a business owner. For added reassurance, here’s what three software review sites say about Jobber:
- SoftwareAdvice.com gives Jobber 4.54/5 stars from 595 reviewers.
- SoftwarePundit.com gives Jobber an analyst rating of 88. This reviewer said that the two-way text doesn’t work in the app. I asked my contact at Jobber, and she said, “Two-way text messaging is available on the Jobber Grow plan in the United States, Canada, and United Kingdom. Two-way text messaging is not available while in trial.”
While you can’t use the texting feature during the 14-day trial, you can learn more about Jobber’s two-way texting in this article.
3. Fool.com (A Motley Fool service) presents Jobber with an 8.6/10 and the best support tab.
Yes, I get a commission when you sign up for Jobber, but I hope you know that I only promote products that will improve your working life and support your landscaping business. If you want to take a chance with Jobber, sign up for their 14-day trial to see if it works.
by Guest Blogger, Dustin Johnson
Learn tips for choosing the best professional landscaping equipment: Thanks to the advent of technology, the landscaping industry has grown drastically over the past ten years. Statistics indicate that, from 2016 to 2021, the US landscaping market grew approximately 2.5% every year.
The massive growth in this industry came with many business opportunities. Many manufacturers making various landscaping equipment rose. As a result, every piece of equipment has multiple options, making it challenging to choose the best landscaping tool or machinery for your work.
Luckily, after conducting intense research, we came up with various ways to choose the best professional landscaping equipment based on the landscaping job you want to do. You will learn about them in this article.
Before picking landscaping equipment, there are some factors you need to consider while you avoid others. In return, you will end up with the best equipment for your jobs.
If searching for the top professional landscaping equipment for your company, apply the following tips;
1. Consider the Work to Be Performed By the Machine
Landscaping machines carry out various jobs. Some perform more than one task, while others do only a specific job. A piece of perfect professional landscaping equipment is the one that carries out all the work you want to do.
If planning to do a particular landscaping task, consider a piece of equipment made to specialize in that task.
But if carrying out various landscaping jobs, it will be both economical and convenient to opt for a piece of single landscaping equipment that can handle all the multiple jobs.
Making a detailed list of everything you want the machine to do is the first step to attaining the best professional landscaping equipment. The list will keep you focused on the kind of machine you require. If there’s none like that in the market, you will go for the landscaping equipment with similar abilities.
Because the manufacturers release new sparkly, updated landscaping machines every day, keeping yourself updated with the latest landscaping equipment trend will help you pick the right one with ease.
12 Best Apps For Lawn Care And Landscaping Business Owners
2. Research and Consult
After noting down all the things you want the landscaping machine to help you with, you need to move to the next step of researching and consulting. First, you need to consider whether you require the device for a long or short period.
If for a short time, you only need to consider some factors like the efficiency of the landscaping machine. Will it be able to accomplish the job excellently within the specified period?
As long as the machine can handle the job, you don’t need to pick one with many features that are not useful for that job. An equipment piece with fewer features costs less than that with extra features. Such a machine is excellent for temporary landscape jobs. It will save you money.
But a professional landscaping machine for commercial or long-term jobs requires various features for optimal results. Also, it must last for an extended period, meaning you need to keep in mind the kind of material used in their making.
The cost of the equipment depends on the quality of the material it is made of and the number of tasks it can perform. The higher the quality and the more versatile the equipment, the more pricey. But every penny is worth investing in such a device.
You may be confused about making the right decision on what machine to pick. That’s why it’s essential to consult an expert. Search for a trusted dealership near you and ask questions.
A knowledgeable dealer will advise on the best landscaping machine to pick based on the nature of your work. They may also suggest equipment you never knew existed but are best suited for your landscaping task.
3. Make the Comparison
Once you have a few options to choose from, it’s essential to compare them to pick the most suited for you. Compare various factors such as equipment specifications, cost, technology, and structural integrity. The aim is to get the best professional landscaping machine to get the job done perfectly.
Comparing various top landscaping pieces of equipment enables you to pick the best for your job at an affordable price. You may find the same landscaping machine from different brands with the same features and capability but going at different prices.
Why go for the expensive one when a cheaper option has the same quality? Others may cost more but have fewer features than those costing less. The best option is to go for the more affordable option with more features as long as it’s high quality and efficient.
Comparing and considering such factors removes brand supremacy and favoritism, helping you concentrate on the equipment’s ability. As a result, you will end up with the best machine for your landscaping task.
4. Consider the Landscaping Equipment Size and Type
Before paying for the machine, your previous list of what you want the landscaping machine to perform will guide you on the type and size to pick. Consider if you need to move the equipment from one place to another. In such a case, opt for one with wheels for easy mobility or ensure you have means of transporting it.
If dealing with large jobs, choosing large and heavy-duty machines will work out great. Small landscaping equipment would be ideal for manageable areas and less challenging jobs.
Whatever equipment brand you go for, ensure it has spare parts. For instance, if you buy a long-lasting mini excavator, you may need to change its tracks once in a while. Ensure that you can access the parts easily. It will make it convenient and save you time.
For example, if you need a piece of landscaping equipment to cut grass in an area, a lawnmower will be ideal. But the size to pick depends on the kind of grass to cut and the area size.
You will also need to consider the area’s local climate you want to cut. If it’s a wet and large area, a professional, large lawnmower designed to operate in such situations will work out great.
If dealing with overgrown grass in a rough area, a standard mower may not work out well. You will need a Walk Behind Flail Mower.
Considering the machine type and size will help you choose the right professional landscaping equipment for your job.
As illustrated above, the market floods with various pieces of landscaping equipment. In return, it makes it difficult to choose the best professional option. But if you apply the above tips, picking the suitable professional machine for your landscaping job will be a piece of cake.
Guest post from HomeLight
Learn How to Market Your Landscaping Services to Improve Curb Appeal for Realtors & Sellers
Every property owner has a different priority for how their yard looks – from people who don’t want a single blade of perfectly-green grass out of place to those who wish to cultivate a comfortable, forest’s-edge feeling with growth and natural symmetry.
That being said, nearly every homeowner wants their yard to look its version of “best” when it comes to a home sale.
Marketing your services for the one-time or ongoing upkeep of a yard before a home sale can be a great source of additional income, especially during hot times of year for selling houses. Here’s how.
Get to Know What Real Estate Agents Prioritize
The first work is to figure out what a real estate agent will look for. If a buyer’s agent notices mostly dead shrubs, you want dead shrub removal to be part of any pre-listing landscaping package.
As a landscaper, you also know the kinds of pruning, fertilization, and plant maintenance that will help the landscaping look good far beyond the home’s sale.
Come up with an essential, intermediate, and extensive list of services you can perform for different types of homes in your area, and start getting some facts together: how long will it typically take your team to do the work, and how quickly can you schedule?
If you want to offer some perk or deal along the way, it could help both of you boost business.
If nothing else, you can garner new business if you commit to being able to help an agent get a property looking great as long as they give you a certain amount of notice before they need to take listing photos.
What’s great about working on a one-off or short-term landscaping job is that many of your clients may be only moving across town.
If you do a great job, they may come back to you for more regular work when their new home needs some landscaping – building these relationships builds your network, which is very good for business!
This post came from Homelight, a website for finding real estate agents and listed properties.
I’m finally reaching my dream of breaking into garden writing.
This year, 2021, has been fruitful in expanding my writing world. I’m launching a faith-based/gardening website called, Meeting God in the Garden, and I wrote an article on gardening called Dividing Hostas and Other Perennials. The digital magazine called Home, Garden, and Homestead published the article.
I’ve written gardening-type articles in my local papers, but it was not something that felt a part of me. Those previous articles were on gardening topics that piqued my interest and taught me new skills.
I could share what I already knew and make it part of the article, Dividing Hostas and Other Perennials.
What Is the Purpose of Gardening Articles?
Since there is a flux of new gardeners, thanks to the Covid-19 pandemic, readers are looking for gardening articles that help them learn new tricks and tips.
I’m spoiled. My mother, grandmother, and mother-in-law taught me how to garden. I was helping my mom plant potatoes in her vast garden when I was in Kindergarten. I was weeding and picking strawberries by first grade.
My grandmother was an avid gardener until she was in her early 90’s. I learned how to create beauty within small spaces. My grandmother also taught me about houseplants too.
My mother-in-law created my first landscape. She filled the front slope of our first home, which was a duplex. My mother-in-law also added two planters to the side of our deck and created a beautiful space for our tiny backyard.
While I wasn’t grateful at the time, looking back, I appreciate the time and expertise that my mom-in-law gave me in that tiny outdoor space.
How Does This Benefit You, the Landscaper?
You probably know all of the information that I shared in Dividing Hostas and Other Perennials. However, your clientele may include new homeowners who want to get their hands dirty. Many millennials didn’t have the luxury of learning how to grow plants from their parents and grandparents.
These new homeowners don’t have the experience of creating a vegetable garden or a flowerbed. You can include articles, such as When to Divide Hostas and Other Perennials, and other titles in your newsletters and blogs. Your new homeowners will appreciate it.
Plus, consider adding garden plots to backyards as part of your landscaping services. Encourage homeowners of all ages to get their hands dirty and get back to the garden for their health and well-being.
My Encouragement to You
Keep on communicating to your customers, newsletter fans, and others, even during the cold winter months. Start getting your customers excited for spring by sharing gardening tips and garden designs through your blog and newsletter.
You can sign up for my newsletter here. Have questions about your landscape company’s blog or newsletter? Then, fill out my free consultation form to learn how I can help you with your content marketing needs.
So, when you sign up for a free consultation with the Landscape Writer, what are your expectations?
I’ve learned throughout the last eight years that not everyone has worked with a content copywriter before. When that happens, I need to put on my teacher’s hat to help the new customer know what they expect.
Let’s Get to Know Each Other
I’ve worked with some fascinating folks over the past eight years that I’ve been in business, and I’m looking forward to the possibility of working with you.
But one thing that I’ve learned is that not everyone has worked with a content writer—or they have unrealistic expectations.
So, I’m trying something new with all prospects I meet for their free consultation—a Getting to Know You intake form.
I’m hoping that by educating you, my sales prospect, you’ll come into the relationship knowing where my expertise lies and where it ends.
You’ll also learn that working with a content marketing copywriter who’s also a subject matter expert means that I’m strong in some areas but not in the entire industry. For example, I specialize within the landscape industry niche.
Here’s where my subject matter expertise lies:
- Plants, including turf and plant health care
- Soil health and how the soil’s state determines the plant’s health
- Residential lawn care and landscaping
- Commercial lawn care, landscaping, and snow removal services
- Landscaping including curb appeal, yard drainage, landscape design, and tree/shrub care
- Marketing and customer service topics
- Human relations and hiring topics
- Website content for local businesses that are outside of plants, landscape, and lawn care.
I don’t write about
- Landscape contracting – In my experience, this is a different bird from general landscaping and lawn care clients.
- Financial or money management
- Hard sales skills or KPIs.
How to Avoid Content Creation Catastrophes
To avoid mishaps and misunderstandings, I’ve created an intake form that I go over with all sales prospects. I need to know what you’re thinking and what you need. I also need to make sure that I’ll be a good fit for your content writing goals.
It’s all about serving you and helping you have the best digital content that brings the right people to your virtual or brick-and-mortar company.
Here is a sampling of questions that I ask all of my prospects during their free consultation on Zoom:
- Have you worked with a content writer before? If you haven’t, please tell me what your expectations are?
I’ve found that some customers hadn’t worked with a digital content copywriter before they met me.
If you haven’t worked with a writer, no worries—allow me to show you what that process looks like so you can make an informed decision about working with me.
For instance, a successful writing partnership means that you’ll be a willing participant in the process. I need your input and want a friendly working relationship with you. If you have too many plates in the air, then now is not a good time to start a writing project.
- How detailed-oriented are you? I’m trying to see where you land on the DISC behavior scale with this question.
High D’s, for example, don’t like details and don’t want to bother with them.
However, high D’s can get frustrated when I can’t read their minds. So, I need to make sure that if you’re a D or I, you’ll be able to hang in there with me as we get all of the details.
For full disclosure, I’m a C/S. My C demonstrates itself with a love of details, conscientiousness, and a desire to get the job done right the first time.
The S part of me is the steady-Eddie. I’m loyal and dependable—but I don’t work in a rush—especially with big writing projects.
Where do you land on the DISC? Do you want to work with a writer who has a C/S personality?
- Who will be my primary contact for this project? If you and a partner are putting this project together, you must assign one person to lead the project.
You know the old saying, “Too many cooks in the kitchen spoil the broth.” So, you need to assign one spokesperson who decides what to include in your digital content.
Talk to each other and agree on what needs to be said. Then, trust the spokesperson to communicate that information to me.
- How much are you willing to work with The Landscape Writer to develop content for your web copy, editorial calendar, or eBook?
While I’m an independent person, I still need your input for your copy. Can you spend the time necessary to get the job done well?
- How do you feel about the editing process—where you may need to go a few rounds to get the information just right?
Editing is a big issue! I’ve had some clients react strongly to the editing process … yet, it’s a vital part of my writing program. Excellent writing comes from great editing. Most writers embrace that their first or second drafts won’t be perfect.
If your project requires extra detail, it’s only normal to expect that the editing process may take longer than you expected. Also, please note this full disclosure: I’m not perfect, but neither is any other writer on earth going to get the copy 100% correct the first time.
Instead, we edit together because it could be a miscommunication issue, or I didn’t quite understand where you were going.
Also, editing isn’t rewriting. It’s tightening and clarifying. A paragraph might need a rewrite, but not the entire web page if we had clear communication.
For example, you’re wasting your time and money if you spend our Zoom call sharing insider info that you don’t want the public to know about in your eBook or website copy. Instead, share information in clear language that you wish to include in your web copy.
As you can see, this writing and editing process takes a partnership between you and me.
How Does the Blogging Relationship Work?
When you hire me to write blogs for your landscape company’s website, the relationship is a bit different. You’ll still get the intake form, but through my B2C questionnaire, we’ll discuss your customer’s pain points and how you solve their lawn care and landscaping problems.
Plus, I require a content calendar consultation that assigns a topic for each month. Then, you and I know what to expect. Plus, the content calendar covers common topics, such as
- Aeration and overseeding
- Cool or warm season turf care
- How to incorporate edibles into your landscape
- How to hire employees who’ll commit to your company
- Fall is the time to blow out your in-ground sprinkler systems.
What’s the Next Step for You?
Do you have a new website that you want to launch to the world? Then, consider working with The Landscape Writer.
I take the time to get to know you and your company’s unique selling points. Together, we’ll create website content that will draw your customers to your virtual door.
Landscaping Industry Statistics to Help You Grow Your Business – a guest post by Emily at Thimble
The landscaping industry has got solid roots and is growing all of the time. For landscapers, this can be an exciting time as new opportunities and trends emerge, providing them with more business and more chances to do this fulfilling work.
But it can also be easy to lose track of the new landscaping trends and happenings as the industry continues to develop. No one wants to be left behind as the industry moves on to the next big thing. And keeping up with what’s hot can help you score more customers and make more money.
We’ve compiled a list of industry statistics that can inform your business, allowing you to keep up with the latest news so you can write about the industry and work confidently in it.
Here are 10 interesting statistics about the landscaping industry:
- The landscaping services industry is worth $105 billion in 2021.
- California had the most landscaping companies in the top 100 earners in 2019, followed by Texas, Illinois and Florida.
- The most common landscaping offering is lawn care and chemical application, offered by 88% of companies.
- 71,000 landscaping industry jobs remained vacant in 2017.
- Most landscaping company employees live in California, Florida, Texas, New York and Ohio.
- 36% of landscapers report that a high school diploma is their highest level of education.
- 62% of landscaping business comes from single-family residential homes.
- The average U.S. household spent $503 on lawn care and gardening in 2017.
- Employment of grounds maintenance workers will increase by 10% from 2019 to 2029.
- The U.S. landscaping industry is expected to grow at a CAGR of 4.5% through 2025.
To sum it up: the landscaping industry is growing, driven by single-family homes. Over the next few years, landscaping companies expect to see the continued growth of service offerings and hiring.
Do You Need a Content Writer?
If you need a blog writer, you’ve come to the right place with The Landscape Writer. I provide blogs, newsletters, and web copy for lawn care and landscaping businesses. I also provide web content for small companies and web designers in other industries as well.
Important news for landscapers and lawn care companies (as well as other medium-sized businesses) that need website copywriting services:
The Landscape Writer now offers comprehensive web content writing.
The Landscape Writer’s Web Content Job Description
So, what does it look like when you hire me to write content for your website?
Well, it’s definitely not a fly-by-night relationship—and yes, readers, you’ll need to play a part in creating your web content too. I’ll be the perfect fit for you if you want.
- In-depth writing to give your potential customers an inside peek into what you offer them.
- Keywords and localization SEO that gets you noticed, but doesn’t sound sloppy in the copy.
- Zoom meetings that I record and transcribe to use when writing your web copy.
- Tight writing that gets to the point. Active voice, not passive verbs, make for engaging web copy.
- Professionally written web copy that’s ready to be uploaded on your website.
I’ll even send you web content writing examples upon request to show you that I know how to write web content that gets results.
Read more: 7 Tips to Get More Landscaping Customers
Let’s Talk about Relationship with Your Website Content Writer
While you may be excited and have great expectations for your website copy, you’ll need to add some reality into the mix.
I don’t magically come up with content—I need to talk to you and you need to share your thoughts with me.
I’ve been writing web content and blogs for the green industry and others for over eight years. I know what I need to create website content that delivers.
I’ve learned some things over the years that I hope you digest before calling—I customize all your web content and blogs. I don’t copy and paste.
However, in order to accomplish the uniqueness you want in your content, you need to spend time talking with me. This is what a relationship with the Landscape Writer looks like:
- We set up a time to talk via Zoom. I have an in-take questionnaire that I’ll give you ahead of time. During our Zoom call, we’ll go over the questions so I learn more about you, your company, your content needs, and your customers.
- Note to landscapers, lawn care owners, and other seasonal businesses. Unless you have a point person (such as a marketing person or your web designer) on hand to answer questions, you’ll need to schedule your website consultations with me in late fall or early winter when things slow down for you.
- Creating website content takes time. There’s no other way around it. If you design your own website or hire a web designer, you know that building a website takes time. Your web developer doesn’t just whip it out of a hat.
The same thing goes with web content writing. It takes time—especially if you want web content that gets results. Anyone can slap some keywords on a Word doc.
You can find more helpful digital marketing tips at The Landscape Writer’s News & Resources page.
You’ll find success with the Landscape Writer when you’re willing to work with me on a project schedule. It’s a partnership, if you will.
- Effective website content writing services don’t come cheap. I’m not only writing copy, but I’m also interviewing you and researching SEO keywords for you. Plus, I use Zoom and a transcription service to record our interview sessions. Web writing prices from the Landscape Writer are competitive.
Next Steps for Hiring a Website Content Writer—Near You or Remotely
While I do write website content for local customers, I also write remotely. Currently, I have freelance writing gigs in Florida, Illinois, Missouri, Texas, and Virginia.
Do you want to get your lawn and landscaping company off to an excellent start in the new year? Then, what’s your plan for marketing your landscaping and lawn company in 2021?
Things have changed over the past year due to Covid, and 2021 looks to be a year where you can add or subtract marketing protocols based on your budget.
A Summary of the Article
Turf Magazine’s business management article called, “Marketing Your Business for 2021,” was written by yours truly. So, there’s some shameless marketing going on here.
But on the other hand, I interviewed four green industry folks who know their marketing stuff. Kelly Dowell, Jay Worth, Wayne Volz, and Jack Jostes share their experiences and wisdom regarding careful planning for the Spring season.
By the way: You don’t want to wait until late February or early March to create your marketing plan because your busy season will be starting soon. And marketing strategy takes a few months to put together and execute.
Consistency is another takeaway from the article too. Don’t just start blogging with one post in March and April and then crickets until the fall or for eternity. Instead, make a plan and outsource as needed.
I don’t want to give away the article, so you’ll need to click the link above to get the lowdown on
- Planning for thought leadership on social media
- Looking at past marketing efforts, evaluating them, and tailoring your new marketing plan based on what you found
- Working with your sales team to create a plan that nails content to attract more people to your website rather than your competitors.
After you’re done reading the article, let me know what you thought. You can send your comments to email@example.com. Happy Reading!
Need Help with Your Blogging in 2021?
by guest blogger, Nickey from Seeds of Change
If you own a landscape business, you know that getting jobs on a regular basis can be a challenging task. The best way to attract more customers is to be the first thing that pops up in their results when they search for landscaping services online.
You can achieve this by taking the time to polish your website’s search engine optimization, also known as SEO. Many people do not understand the importance of having a good, optimized website in this day and age.
With the majority of people looking up services online, your landscaping business needs to be visible to all those potential clients.
In this article, we will show you a few search engine optimization tactics that will surely increase the success of your landscape business. However, keep in mind that the field of SEO is quite complex and constantly changing.
Let us show you some basic tactics that will help increase the online presence of your business.
In order for your website to rank on the first page of Google for certain search terms, it needs to have them included in its content. Those terms are also known as “keywords” and are an essential part of your on-page SEO.
Your website’s content needs to be rich in relevant keywords for your business, so that search engines know that it is a great place to find information for landscaping services. Keyword optimization is one of the most effective organic search engine optimization tactics.
If you are not sure how to find the proper keywords for your landscaping venture, it is always a smart idea to hire a professional marketing company.
There are plenty of free and paid SEO tools that can help you see the targeted keywords of your competition.
The paid options you can check are:
- Keywords Everywhere
The free options you can check are:
- Google Keywords Planner
- Answer the public
- Improving User Experience
Search engines aim to present their users with the best possible results for each query they have. For this reason, you need to make sure your website loads fast, looks modern and is easy and intuitive to navigate.
The sum of those criteria is known as “user experience” and has a major impact when it comes to SEO. Here are some practical tips that will improve the user experience of your website.
- Use short paragraphs
- Make effective use of headings and subheadings in your content
- Use bullet points and plenty of white space
- Include images
When it comes to factors such as loading speed, you need to ensure your website is properly optimized and has the best possible hosting. Things become more complex here, so a professional is your best bet in dealing with the technical side of SEO.
Search engine crawlers scan not only the content of your website but its meta attributes as well. Those include the meta title and meta description of each page on the site.
In order to show the crawlers that your website has the best information on landscaping services, you need to include relevant keywords in those attributes as well. Optimizing metadata is one of the most effective search engine optimization techniques.
Best practices dictate that you should keep meta titles below 70 characters and meta descriptions — below 160. Try to include your main keywords within those limitations as naturally as possible.
Backlinks are one of the most important components of SEO. If another website links to yours, this means that your page is a good source of information. Quality is more important than quantity here — your website can benefit greatly from only a few links from other reputable landscaping websites.
The most effective way of getting quality backlinks is to create quality content that is worth linking to. Using your landscaping knowledge, create informative and useful articles that provide real value. Share them on social media to get attention, or contact websites directly and ask for a link to your content.
Making Your Website Mobile-Friendly
Nowadays, the majority of searches and purchases happen on mobile devices. On top of that, search engines like Google are starting to prioritize websites that perform well on mobile. You need to make sure your website is either fully responsive or has a good mobile version. Whatever the case, take some time to optimize the user experience and performance of your mobile website.
A mobile-friendly website will surely result in a higher ranking on search engines. It will also be helpful to convert visitors to actual customers for your landscaping business.
Using Advanced Search Engine Optimization Tactics
As you can see, there are many different aspects of SEO that you need to cover. However, if your company website has good SEO, you will certainly get more business on a regular basis.
Those example search engine optimization tactics are a great place to start. If you want to dive deeper into SEO, we recommend working with a professional agency. With a team of experts by your side, you will be able to craft an SEO strategy that will really boost your business.
What’s new at the Landscape Writer? Well, a lot of things starting right now as well as into the New Year (2021).
I started the Landscape Writer in January 2013 when business blogging started picking up in the B2B and B2C markets. Back then, I had extensive experience writing for green industry trade magazines and my local newspapers.
Now, seven plus years later, I’m still trucking along enjoying this venture that I’m on. But I’m tweaking my services just a bit. Here’s how…
Going Back to Basics
When I started in 2013, I spread a wide net into the lawn care and landscaping arenas. Along the way, I’ve written blog posts and web copy for web developers, digital marketing companies, land management companies, and small lawn care and landscaping businesses.
As digital marketing gained steam in the green industry, I found myself working with project managers with great vision. And it’s been fun—and not so fun at times. I realized 18 months ago that I needed to make some changes.
For 2021, I’m tweaking the services I provide. First of all, I write small- to mid-length blog posts and web copy. I do have experience with 10X content, but I have backed away from that intensive type of writing.
Instead, I write informative blogs that hit in the 750-word range, the length of a mid-size newspaper article. It gives your readers enough information to know what to expect of your lawn care, garden, and landscaping services.
Second, I’ve set a limit on the topics that I take on. You know the saying, “A jack of all trades and a master of none?” Well, I decided in 2020 that I would no longer be a jack of all trades.
For example, I’ve worked with some folks who’ve wanted me to write in-depth blogs on agronomy, where I needed to know organic chemistry. Little did my clients realize that by the grace of God, I barely passed Chemistry 101 back when I was in college.
I understand the basics of agronomy, fertilization, and other lawn services. However, there’s a limit to my abilities, and in-depth scientific blogs aren’t in my wheelhouse.
The Landscape Writer’s Blogging and Market Writing Services
I still provide original content. I don’t have a library full of articles that I pull out and switch around the wording. I customize each blog I write to meet your company’s needs—and that’s why I’m clarifying what I can and can’t do at the Landscape Writer.
Here are the writing services I can provide for you in 2021:
- Blog writing with blogs in the 750-word range– Sometimes, I write more than 750 words. But I don’t write long-form content anymore.
- Brochures and other marketing collateral – If you need a brochure to post online or in print, I can write copy that will tell the story of your company and the services you provide.
- EBooks – Once in a while, I get a customer who would like an eBook to add to their digital marketing offerings. I do provide eBook writing services but on a very limited basis.
- Web copy with a 750-word limit – Again, short and sweet to introduce your sales prospects to your company, so they’re motivated to hire your lawn or landscaping maintenance services.
You Want a Subject Matter Expert to Write for You
An SME knows her stuff and can write confidently. The words seem to flow and make interesting reading for your audience. Here are some of my sweet spots:
- Lawn care and landscaping companies
- Garden designers
- Digital marketing agencies that work with garden, landscaping, and lawn care companies
- Lawn and garden manufacturers who need blogs for their websites
- Web developers who have lawn care and landscaping clients.
Here are the blog topics where I’m a subject matter expert:
- Lawn care topics relating to residential and commercial needs
- Aeration and overseeding
- Cool and warm season grasses
- Fire-resistant landscaping
- How to plant grass seed
- Mowing techniques
- Organic lawn care
- Pest control including grubs, mosquitoes, and ticks
- Proper watering techniques, including the benefits of having an outdoor sprinkler system
- Tree care including planting, choosing healthy specimens, pruning/trimming, and preparing shrubs for winter.
- Proper watering techniques, including the benefits of having an outdoor sprinkler system
How Do These Changes Benefit You, the Client?
If you want the kind of marketing communications that I provide, and you fit the clientele profile, then you know that you came to the right place for your writing needs. You’ll receive blog posts and web copy that bring more sales prospects to your virtual door.
The New Year is still three months away, but if you’re looking for a blog and marketing writer for your garden, landscape design, or lawn care business, call/text me today at 717-381-6719 or fill out my free consultation form