Why February is the Best Time to Sign Up with Jobber Before the Busy Spring Season Starts

*Please note that this blog post was written using ChatGPT. Most of my blogs are generated by me, The Landscape Writer.

However, I rely on ChatGPT to craft affiliate marketing blogs. I will always put a note at the beginning of an article if I rely on ChatGPT to write it.

Also, I want to be transparent to everyone who visits The Landscape Writer. I may earn a commission if you click on my affiliate links. Read more at my affiliate disclaimer page.

If you have any questions or concerns, please contact me at wendy@landscapewriter.com. Thank you for reading this post!

Planning is crucial to your success as a landscaping or lawn care business owner.

February presents a prime opportunity to get ahead of the game, and there’s no better way to do that than by signing up with Jobber before the busy spring season kicks in.

Beat the Spring Rush

The spring season is when demand for landscaping services surges. Homeowners and businesses alike are eager to beautify their outdoor spaces after the winter months.

Read more: Kickstart 2024 with Jobber: Essential Planning for Landscape Businesses

By signing up with Jobber in February, you can get your operations streamlined and ready to handle the influx of work. Avoid the stress of scrambling to organize jobs and manage clients during the busiest time of the year.

Efficiency from Day One

Jobber’s user-friendly platform allows for quick and painless onboarding. Starting in February, you have ample time to set up your account, import client data, and fine-tune your service offerings.

Plus, you’ll have a Jobber coach who’ll help you onboard quickly and efficiently. And don’t forget, when you sign up for Jobber, you get a free trial and 20% off for your first six months OR 20% off your first year with Jobber.

This means that when the spring season arrives, you’ll hit the ground running with a well-oiled machine. Jobber’s time-saving features, such as automated scheduling and invoicing, will ensure you maximize every minute during the high-demand season.

Get a Head Start on Profitability

Every day counts in the world of business. By signing up with Jobber in February, you’re proactively investing in your company’s success.

The time and money saved with Jobber’s efficient tools will become evident as you take on more clients during spring. Instead of worrying about administrative tasks, you can focus on delivering exceptional landscaping services and growing your profits.

Learn more: Jobber Saves You Time and Money

Don’t wait until the spring rush overwhelms you. With a streamlined operation, you’ll be prepared to seize the opportunities that come your way during the busiest time of the year.

Get ahead of the competition and set your landscaping or lawn care business up for a successful spring season.

Ready to get started? Head over to Jobber and make the most of February by starting your free trial and signing up for 20% off your first six months or full-year subscription!

Year-End Success Starts Now: Optimize Your Landscape Business with Jobber for 2024

*Please note that this blog was written with ChatGPT. Most of my blogs are generated by me, but I may rely on ChatGPT to craft affiliate marketing blogs. I will always put a note at the beginning of the blog if it’s AI-generated.

If you have any questions, please reach out to me at wendy@landscapewriter.com. Thank you.

Embrace the New Year with Jobber

Now that January is here, it’s crucial for landscape and lawn care businesses to be well into their planning for 2024. Jobber, a top field service management software, offers the ideal tech solutions to support your business strategies in the new year.

As a Jobber affiliate, I’m excited to share how this tool can revolutionize your business operations. (Read our affiliate disclaimer here).

📅📞FYI – If you’re reading this in January or February, remember that Callum from Jobber will personally reach out to you via phone, text, or email.

Planning to invest in Jobber for the New Year? You’ll need to connect with him. Get expert coaching on Jobber onboarding from Callum. Click my landing page to begin your journey with Jobber: https://go.getjobber.com/TheLandscapeWriter 🌱💼

Simplify Your Client Management

Jobber’s client management features allow you to keep all your customer information in one place. As you plan for 2024, organizing your client database is key to ensuring a smooth transition into the New Year.

Read more: Jobber Saves You Time and Money

Streamline Scheduling and Dispatching

One of Jobber’s standout features is its intuitive scheduling and dispatching system. This tool is vital for efficiently managing your appointments and workforce, ensuring you enter 2024 with a solid operational plan.

Learn more: The Financial Benefits of Automating Your Business with Jobber and QuickBooks

Efficient Invoicing and Follow-Ups

As the year ends, getting your invoices in order is crucial. Jobber simplifies invoicing, allowing you to send out professional invoices quickly. Its automated follow-up features help ensure timely payments, setting a healthy cash flow for the New Year.

Robust Reporting for Strategic Planning

Jobber provides robust reporting tools essential for New Year preparation and business analysis. Understanding your business performance helps you make informed decisions for the upcoming year.

Conclusion: Get Ready for 2024 with Jobber

As you wrap up this year and prepare for the next, Jobber offers the best tech solutions for your landscaping business. Also, Jobber works great alongside QuickBooks. You can read more about their perfect matchup here.

Sign up for a free trial at Jobber and step into 2024 with confidence.

Remember, as a Jobber affiliate, and I may receive a commission if you purchase through my link. For more information, please read our affiliate disclaimer here.

End-of-Year Planning: Content Marketing for Landscaping Businesses

Can you believe that we’re at the end of 2023? I don’t know about you, but this year seemed to fly by.

How’s your content marketing going? Do you address local SEO and educate your customers on different landscaping problems that crop up throughout the year?

Are you diligently posting important information that your homeowner and property manager clients need to know? Does your New Year preparation include posting blogs to your landscaping website that solve your customers’ pain points?

If you’re a content strategist and landed a landscaping client, how do you address their pain points? How much do your writers know about lawn care and landscaping for residential or commercial properties? Don’t you think hiring an SME—a subject matter expert—would be better?

Year-End Success Starts Now: Optimize Your Landscape Business with Jobber for 2024

Whether you’re a landscaping business owner or a web designer with lawn care and landscaping clients, you’d be better served by hiring a writer who understands the industry with in-depth knowledge.

In this blog post, you’ll learn about

  • Engaging your audience—homeowners and property managers
  • Learn about end-of-year blogging strategies for your landscaping company
  • Social trends in 2024 for landscaping companies.

Content Marketing for Landscaping Businesses: Engaging Your Audience

Why blog or invest in content marketing?

So you can reach more people to visit your website, read your blogs, and learn more about your landscaping services.

That’s the first goal. Your second goal should be to care about your potential and current customers and their landscaping problems.

For example, if you do business in Texas, your blogs and social media may focus on dealing with drought, installing sprinkler systems, and lawn weed and disease controls.

Likewise, a landscaping company in Pennsylvania may focus on installing patios, fire pits, pergolas, and other hardscaping projects. A Pennsylvania landscaping company may also blog about lawn weed control and fertilizer and how to conserve water over the summer.

Landscaping Content Expert: Crafting Client-Centered Solutions for Your Landscape Company

The point is that you write about the issues your customers are struggling with or are desiring on their properties.

Here are four tips to get you started in 2024:

  • Use local SEO in your blogs, landing pages, and web content.
  • Consider your typical customers—young couples with children, retirees, HOAs, and commercial properties.
  • What are the realities of your typical customer—does your customer want you to transform their backyard into an outdoor destination?

Do your customers deal with drought and hot days during the summer? Do they want you to take care of all of their lawn care and don’t want to know the nitty-gritty of why you do those tasks?

  • Are retirees curious about why and how you perform lawn care services?

End-of-Year Blogging Strategies for Landscaping Companies

The end of the year is a great time to send your customers one last blog and newsletter.

Instead of focusing on a particular lawn care or landscaping service, you can focus on the holidays and get your readers excited about gardening and hardscaping trends in the New Year.

You can also blog about ball and burlap trees that are perfect as Christmas trees and can be planted after the holidays. You can include buying a real Christmas tree and how to recycle it on January 2.

Your other end-of-year blogging strategies should include getting next year’s blog topics on a calendar. You can recycle your older blogs and update them. You can also include hardscaping, landscaping, and gardening trends happening in the New Year.

If you’re a digital marketing company, you may be helping your landscaping clients with all of their content development for 2024. Ensure that some of these simple blog ideas get on their calendar.

According to the U.S. Chamber of Commerce’s article, “7 Marketing Trends Every Small Business Needs to Know About in 2024,” the upcoming year’s social media trends include an omnichannel approach that includes videos, photos, and written content.

You can also take a more minimalist approach to your social media marketing in the New Year, making you stand out from the bigger landscaping companies you may be competing with.

SEO may be changing to SGE (Search Generative Experience), affecting how you create content, post it, and where you post it. It involves more AI and is something to be aware of as we change the calendar from 2023 to 2024.

But something you can do right away in the New Year includes personalized, interactive content, which builds stronger relationships between you and your customers. Again, this may not affect the landscaping industry immediately, but it’s something to put on your marketing radar.

Finally, another takeaway from the article includes social listening. You need to be responsive when you get comments, complaints, and other communication on your social media accounts. Also, learn about reputation management and how to interact with disgruntled clients.

Keep posting engaging content for your sales prospects and customers on your social media channels. Go to those channels where your customers are, such as Facebook, TikTok, or LinkedIn.

Summing Up: Maximizing Your Content Impact

New Year’s Day feels like a crisp, new start. The end of the year is a great time to blog about New Year’s landscaping trends and how to use holiday themes, such as real Christmas trees.

Finally, keep on posting on your social media channels. Engage with your customers through social listening. Stay up-to-date with changing SEO trends and the use of AI in your marketing efforts.

Elevate Your Landscaping Business with Expert Content

If you’re seeking a subject matter expert for your landscaping or lawn care blog and website, please fill out my free consultation form.

As the Landscape Writer, I write content marketing pieces, including blogs, landing pages, and web content. I have 10 years of experience and have worked hard to stay up-to-date with the landscaping industry and content marketing.

I’m also an affiliate with Jobber and QuickBooks, where I may earn a commission. This will not affect your cost to any of these programs. Read more in my disclaimer.

Source:

USChamber.com, 7 Marketing Trends Every Small Business Needs to Know About in 2024.

QuickBooks Review 2023: A Game-Changer for Landscaping Businesses

Hey there! If you’re in the landscaping or lawn care business, you’re probably swamped with tasks like customer management, invoicing, and record-keeping. Trust me, you need a reliable tool to streamline all these activities, and QuickBooks is that tool. Here’s why.

Disclaimers: I’m an affiliate of QuickBooks; read my affiliate disclaimer here. If you buy through my link, I may earn a commission. Check out QuickBooks here.

One other disclaimer: I usually write my blog posts from scratch. This blog post was written using AI to meet a QuickBooks challenge. What do you think?

Product Reviews

QuickBooks is not new to the scene; it’s been helping businesses for years. Here’s what some real users in the landscaping industry say:

  • Saves Time: “QuickBooks automated our invoicing, so we have more time for actual landscaping.”
  • Easy Record-Keeping: “It keeps all my expenses and invoices in one place. I can’t imagine going back to manual methods.”

Features for Landscapers

Easy Invoicing

Creating and sending invoices takes no time. Plus, you can include a “Pay Now” button to get your money faster.

Expense Tracking

Track all your costs in real time, from fuel to fertilizers, so you know where your money is going.

Revenue Management

See what you’re earning at a glance. QuickBooks sorts your revenue into different categories so you can focus on profitable services.

Employee Time Tracking

Your crew can clock in and out directly through the mobile app. This makes payroll a breeze.

Read more: The Financial Benefits of Automating Your Business with Jobber and QuickBooks

My Review

In short, QuickBooks offers everything a landscaping or lawn care company could need for financial management. It’s easy to use, makes invoicing a piece of cake, and offers killer features that save you both time and money.

So, are you ready to level up your landscaping business? Click here to get QuickBooks now.

That’s it, folks! Give QuickBooks a shot and watch your business soar.

Hire the Landscape Writer

If you want to streamline your blogging and social media posts, you need the Landscape Writer. Contact the Landscape Writer today at 717-381-6719 or sign up for a free consultation.

QuickBooks Online: Your 2024 Success Partner for Landscape Business Planning & Year-End Wrap-Up

*Please note that this blog was written with ChatGPT. Most of my blogs are generated by me, but I may rely more on ChatGPT to craft affiliate marketing blogs. I will always put a note at the beginning of the blog if it’s AI-generated.

If you have any questions, please reach out to me at wendy@landscapewriter.com. Thank you.

As we approach the end of the year, landscape and lawn care businesses must get organized for 2024. QuickBooks Online can be a game-changer in this process.

As a QuickBooks affiliate, I’ve seen firsthand how this tool can streamline 2024 business prep and end-of-year planning. (Read our affiliate disclaimer here.). I use QuickBooks to handle all of my invoicing.

Simplify Your Financial Management

QuickBooks Online offers robust features that simplify the financial management of your landscaping business. QuickBooks is equipped to handle everything from tracking expenses and managing invoices to preparing for tax season. This ease of financial management lets you focus more on your business and less on paperwork.

Efficient Invoicing and Payment Tracking

With QuickBooks Online, creating and sending invoices is a breeze. The software also helps you track payments to determine your business’s financial standing. This feature is particularly helpful as you close your books for the year and prepare for the next.

Streamline Payroll Processing

If you have employees, QuickBooks Online simplifies payroll processing. The software calculates and files your payroll taxes, ensuring compliance and saving you much time and effort.

Better Decision Making with Financial Reporting

QuickBooks Online provides comprehensive financial reporting. These insights help you make informed decisions about your business, plan for the future, and identify areas for growth as you prepare for the upcoming year.

Conclusion

As you gear up for 2024 and wrap up this year’s business, consider how QuickBooks Online can ease your workload. Its comprehensive features help with end-of-year planning and set you up for success in the New Year.

Check out QuickBooks Online to streamline your business operations and take the first step toward 2024 business prep and end-of-the-year planning. Get a holiday discount and save 30% on QuickBooks for 6 months when you click this link.

Remember, as a QuickBooks affiliate; I may receive a commission if you purchase through my link. For more information, please read our affiliate disclaimer here.

Landscaping Content Expert: Crafting Client-Centered Solutions for Your Landscape Company

Do you want a landscaping content expert who knows about the green industry? Do you want a business blog writer who will craft client-centered web copy to boost your landscaping company?

Then, look no further than The Landscape Writer.

Boost Your Local Landscaping Business: Customized Web Content, Blogs, and Social Media Solutions

Do you want to boost your local landscaping business with web content, blogs, and social media?

Then, you want to hire a professional business blogger who has been in business for over 10 years. At The Landscape Writer, I write blogs and other content to help you get seen and noticed at the local level.

While you have many choices among business blog writers, don’t take the easy way out. Cheaper isn’t always better.

Instead, invest part of your marketing dollars in customized blogs and social media posts that will convince homeowners and property managers to hire you for their lawn and landscaping needs.

Solving Pain Points with Custom Content for Landscaping and Lawn Care

You’re busy creating beautiful landscapes, hardscapes, and healthy lawns. You don’t have time to write blog content with the necessary SEO to attract the right people to your website.

Let me do what I’m good at—crafting blogs, landing pages, web content, and using SEO that solves your pain points.

In 2023, I celebrated 10 years in business as The Landscape Writer. I have wonderful customers who find my content marketing and business blogging skills helpful for their green industry business.

Read more: Get Ahead in Green: The Benefits of Hiring a Business Blog Content Creator

One of my customers said this about my business blogging,

“Wendy Komancheck, The Landscape Writer, became an asset to my marketing management consulting firm last year and has delivered with excellence since we started working together.

“I assign and work with her to develop SEO-optimized blogs for my landscaping industry clients. It’s been an absolute win all around bringing her on; the process is smooth and consistent, my clients are happier, the articles are getting a broader range of marketing use, the local Chamber of Commerce started posting our articles monthly in their magazine, and retention rates have improved on e-newsletters.

“She does a good job utilizing the provided keywords to collaborate with all other brand SEO and marketing efforts on my end. By bringing Wendy on, we gained a higher quality product, more range of use for that product, local recognition, and happier clients.”

I also have experience writing social media posts that use snippets of your blog content and rework them into bite-size posts to excite your readers and encourage them to click the link back to your blog.

Crafting Localized Business Blogs for Landscaping Success

What do you know about your customers? What are their daily lives like?

Learn more: Business Blog Writing Series Part 1: What Is a Website Copywriter?

You need to know who your customers are and produce content that speaks to them. For example, you may have a demographic of people in their 30s or 40s, two-career families with kids involved in sports and other activities.

Not only are these parents busy with their jobs, but they’re also busy running their kids to games, practices, tournaments, and other events that may take up an entire weekend.

This couple may or may not live in an HOA. But they want a healthy, green lawn and attractive landscape. How can your landscaping services help them?

You want to incorporate local SEO into your blogs, web pages, landing pages, and emails. How do people find your lawn and landscaping company? What local keywords do they stick in the search engine?

While you need to use a keyword finder, here are some popular keywords people use to find a local landscaper:

  • Best landscaping in York, PA
  • Hardscaping York PA
  • Landscaping near me
  • Landscape companies
  • Landscape design companies near me
  • Landscapers Dover PA
  • Leaf removal near me
  • Lawn care and landscaping
  • Nursery and landscaping near me
  • Patio and landscaping companies near me
  • Stone landscaping near me
  • Small job landscaping near me
  • Residential landscaping near me
  • Residential landscaping in York, PA

One of my customers shared about how local SEO helps her get found in her area,

“The Landscape Writer has helped our existing and new clients better understand the importance of caring for their landscaping on a regular basis. Her writing is professional and easy to understand. The Landscape Writer has helped our company expand into local service areas by using SEO town names.”

Empowering Landscaping Businesses with Targeted Digital Content

Solid business blogging and other content are no longer commodities for a business; they are necessary to stand out from competitors.

You need local SEO to get found by sales prospects. And you need a passion to help your clients with their lawn and landscaping issues.

Elevate Your Business with The Landscape Writer

Do you want more people to find you in 2024? Then, you need to improve your blogging and social media games. A blog with local SEO and content tailored to your customers’ needs can increase your website visits.

Get your free consultation with me, The Landscape Writer. You can also text me at 717-381-6719 or email me at wendy@landscapewriter.com.

7 Tips to Get More Landscaping Customers

You want customers—that’s the purpose of a landscaping business. But how do you find those leads to grow your green industry company?

You start with the right tools and strategies to get new customers to find you. The following tips for getting more landscaping customers will kickstart how to get more sales prospects to call you.

7 Tips That Will Bring More Sales Prospects to Your Door

These tips will give you the best start to introducing the public to your landscaping business–whether you’re just starting out or have been in business for years.

Develop an SEO and content marketing strategy: This is the first order of business if you want to get more clients. Ensure that your website, blogs, landing pages, and videos have the keywords for people to find you, including local SEO. For example, “landscaping near me” is a good place to start.

    Put your green industry company on Google’s free business profile: Help your sales prospects find you when you list your business on Google’s business profile. When someone plugs in “Lawn care services near me” on Google, your name should be on the list with a map, directions, and a link to your website.

    Keep marketing during your off-season: Just because you’ve cleaned, maintained, and stored your mowers for the winter doesn’t mean you should stop marketing. You can use your blog and newsletters to keep you top of mind with your prospects and current clients. Some fall and winter blog ideas include:

    • Planning for your spring landscaping project
    • A list of the best snow blowers and other ideas for residential snow and ice removal
    • Birdwatching and feeding birds in your backyard
    • General industry blogs, such as “How a Professional Lawn Maintenance Service Helps Your Lawn Stay Healthy and Green All Summer Long”
    • If you have an off-season business pushing snow or putting up holiday décor, dedicate some blogs in October through January to these services
    • For newsletters: Share off-season photos, news from your office, and ideas for outdoor rooms and landscape design/build for the spring.

    Build relationships with your customers. Get to know your clients and their property pain points. While you may want to emphasize certain topics, ensure these are the same issues your landscaping clients deal with in their lawns, landscapes, and outdoor living spaces.

    Relationships take time—so view it as an investment. On a practical level, building relationships with your customers will save you money. According to ElmStreet Outbound Engine, upselling your business services is easier than gaining a new customer.

    The article says that selling to a new customer can reap up to 20% selling success, whereas selling to an existing customer succeeds up to 60%-70% of the time. For example, you can upsell your lawn and landscaping services to existing clients and see more sales.

    Keep your website up-to-date: When starting out, look for free website builders, such as Weebly, Wix, or Squarespace, to launch your web presence. Remember that your landscaping business will evolve, and you’ll eventually need to upgrade to paying someone to build and manage your website.

    Always have a CTA: Make it easy for your prospects to take the next step. A call to action (CTA) directs website visitors to take the next step to contact your lawn and landscape services. A phone number, a link taking the customers to a contact page, or an email address all help potential customers set up an appointment with you. In return, you can give something to them, such as a free estimate of their property.

     Read 5 reasons why your website pages and blogs need CTAs.

    Get those referrals: Finally, when someone thanks you for doing a good job, make sure that you ask permission to add that mini-testimonial to your website. Testimonials build trust and credibility with your landscaping business.

    Discover How the Landscape Writer Boosts Your Customer Base!

    When you hire The Landscape Writer, you can feel confident that you’re getting a business blogger content creator who will use SEO and best content practices to grow your landscaping company.

    Fill out my free consultation form or contact me to learn how my blogging services will boost your customer base.

    Sources:

    Gendusa, Joy, “5 Marketing Practices Most Landscape Contractors Get Wrong.”

    Joy also wrote a blog on the Landscape Writer called “3 Proven Strategies for Generating More Landscaping Customers This Spring.”

    OutboundEngine.com, “Customer Retention Marketing vs. Customer Acquisition Marketing.”

    TotalLandscapeCare.com, “3 Ways to Find New Clients.”

    Get Ahead in Green: The Benefits of Hiring a Business Blog Content Creator

    Don’t underestimate the power of good content writing if you’re running a lawn care and landscaping business. It’s not just about filling up your web pages; it’s a strategic tool to boost your business when you hire a business blog content creator.

    Well-written content improves your site’s SEO, making you more visible on search engines and more accessible for potential customers to find you.

    And if you add internal links to other blog posts similar to the topic you’re writing about, your audience will stay on your website longer. You also build credibility and expertise when readers click on those links.

    The trust you build through your content turns visitors into buyers.

    For the past 10 years, I have provided affordable business blogging services to many businesses, mostly lawn care and landscaping companies. But I have also written blogs, landing pages, and website content for digital marketing companies on adaptive kitchens, agritourism, bathroom installation, golf, and RV roof repair.

    SEO and targeted keywords, including local SEO, have been essential to my writing process at The Landscape Writer.

    The Impact of Content Writing on Lawn and Landscaping Businesses

    If you’re a landscaping company serving your local area, you need content that builds your brand’s voice. Content isn’t limited to blogs, either. Indeed, videos, social media, and the content on your web pages help to define your company’s unique voice—your brand.

    Read more: How’s Your Green Industry Website’s Know, Like & Trust?

    Also, you want a business blog content creator who understands SEO, including local SEO, that helps you get on Google’s map. Keywords, including regional cities you serve, draw the right people to your contact page.

    For example, one of my customers, Melanie from Jamison Lawn Care, says,

    “The Landscape Writer has helped our existing and new clients better understand the importance of caring for their landscaping on a regular basis. Her writing is professional and easy to understand. The Landscape Writer has helped our company expand into local service areas by using SEO town names.”

    Professional content writing keeps your clients returning to your blogs, especially when internal links are created to guide them to other related content. Plus, you can add links to blogs in your newsletters and different ways you digitally communicate with your customer base.

    When you keep your customers connected, they’ll be up-to-date with your latest lawn care and landscaping services.

    For example, it’s fall right now. So you can focus on the fall lawn care and landscaping services you provide, including winter fertilizing, fall clean-ups, cleaning out flower beds, and closing down water sprinkler systems.

    Content Writing Strategies for Lawn Care and Landscaping Companies

    You still need to be online if you have a small to mid-size lawn care and landscaping business.

    You may not be able to afford a digital marketing company immediately. Still, you can hire a business blogger to help you with blogs, SEO, social media, and other online marketing tasks.

    Here are four main areas where a business blog content creator can help you:

    1. Targeting the right audience

    You must target the right audience to encourage readers to visit your blog. Who are the people contacting you for your services? Are they senior adults? Young married couples, two career families?

    Next, you need to know their demographics. Are they DIY’ers? Are they so busy with work and family that they don’t have time to care for their properties? Do they live in HOAs or own large properties far from a city?

    What are their property pain points? Is it weed control, lawn diseases, drought, or maintaining a wooded property?

    Think about who your typical customer is and pinpoint where their needs are when it comes to their lawns and landscapes.

    2. Crafting compelling narratives

    Next, you need blog content that interests readers and connects them to you. Address their concerns with empathy. A woman may be frustrated that she doesn’t have time to mulch her flowerbeds or figure out why her turfgrass isn’t growing.

      Many folks with cool season grasses continue to mow their lawns when there is no rain in the forecast, and their turfgrass has gone dormant. A July blog may focus on why your readers can give their mowers a rest when their lawns go dormant.

      If you don’t have time or the idea of writing emotionally gives you the willies, you need to hire a business blogger who can present facts with gentleness and hope.

      3. Posting social media and blog content

      Many lawn and landscaping companies post content to Facebook, Instagram, LinkedIn, and X (formerly Twitter) to attract more leads to their website.

      Reach a wider audience in your service area through social media by putting up posts and threads inviting readers to click on your blog’s link.

      Your blog and social media establish you as a local expert. You build trust and attract more clients by sharing tips, project highlights (with before and after photos), and customer testimonials.

      4. Measuring success with metrics

      You can get detailed with how well your content marketing is doing through Google Analytics. You can also check your stats if you have a WordPress blog.

      Google Analytics will show you the number of people who visited your website, how long they stayed on your site (the bounce rate), and what content they viewed (blogs, web pages, or filling out a landing page).

      Learn more: 5 Tips for Finding the Perfect Name for Your Landscaping Company

      According to a HubSpot article, these are the most critical metrics for measuring your content marketing’s ROI:

      • What’s driving the traffic to your website? How are people finding you?
      • What’s your website’s click-through rate? Are your readers turning into customers?
      • How good is your content? Are people reading it and sharing it with others?
      • Are folks signing up for your email communications or a landing page? Are people confident in sharing their contact information with you?
      • What’s your bounce rate? How long do people stay on your website? If your bounce rate is high, find out what’s causing it, such as your website is slow to load.

      Client Feedback on The Landscape Writer

      When hiring a business blog content creator, you want to be sure that person will deliver what they promised. You also want to see results in lower bounce rates, new audience members, and readers taking the next step and filling out your contact form.

      I contacted three clients to hear how my B2B blog writing services benefitted their green industry companies. I mentioned Melanie from Jamison Lawn Care above. Here are two more clients sharing their comments:

      Emily from K-Rain says,

      “Your blog writing has enabled K-Rain to reach new customers that we had not reached before. K-Rain is a growing brand with little brand recognition. We have expanded into more homeowner stores, like Home Depot and Lowe’s, and it’s imperative we increase our brand recognition to move the product off the shelves.

      “The blog content has attracted almost 90K new users in the last year. They engage in the content for almost a minute and have a low bounce rate. Increasing the new visitor audience is important and aids us in our remarketing efforts.”

      One of my clients wished to remain anonymous but shared this testimonial with me,

      “Wendy Komancheck, The Landscape Writer, became an asset to my marketing management consulting firm last year and has delivered with excellence since we started working together.

      “I assign and work with her to develop SEO-optimized blogs for my landscaping industry clients. It’s been an absolute win all around bringing her on; the process is smooth and consistent, my clients are happier, the articles are getting a broader range of marketing use, the local Chamber of Commerce started posting our articles monthly in their magazine, and retention rates have improved on e-newsletters.

      “She does a good job utilizing the provided keywords to collaborate with all other brand SEO and marketing efforts on my end. By bringing Wendy on, we gained a higher quality product, more range of use for that product, local recognition, and happier clients.”

      ~A Marketing Management Consultant

      Hire a Business Blog Content Creator for All of Your Digital Content Marketing Needs

      Don’t overlook the impact of professional content writing for your lawn and landscaping business. It’s more than just words on a page; it’s a game changer.

      The bottom line? Effective content builds trust and converts visitors into buyers. Trust the process and see the results for yourself.

      If you want to boost your visibility on search engines and keep visitors engaged on your site, get your free consultation today.

      Source:

      Blog.HubSpot.com, 7 Content Marketing Metrics to Consider for Continued Success.

      Why February is the Best Time to Sign Up with Jobber Before the Busy Spring Season Starts

      Hello Friends,

      Did you sign up for a free trial at Jobber? Are you wondering what happens next? Then you want to read on to learn more.

      As you know, I’m a Jobber affiliate; you can read my ​affiliate ​disclaimer on my website. I want to share some updated information you can use when signing up for a Jobber free trial that I just learned about.

      When you sign up for a Jobber free trial, which is offered to anyone who signs up at ​Jobber​, Bryen, a Jobber Product Expert, will be getting in touch with you to learn more about your current processes and any challenges you’re facing so he can give you a personalized demo to be meet your business needs and goals.

      Also, when you sign up for a Jobber subscription, you’ll get a coach to help you with your Jobber plan. There are many field service software options, but Jobber is the only one that provides coaching–no matter which subscription you sign up for.

      The coaching will cover the following:

      • A kickoff call to devise a game plan for using Jobber
      • Jobber platform training, including migrating data from existing platforms, account set-up, and employee training.

      If you’re tired of paper and pencil and spending countless hours dealing with invoices, spreadsheets, and other back office tasks, give Jobber a chance. ​Sign up​ for your free 2-week trial today!

      Not sure if Jobber is for you? Then, read these two blogs to learn more:

      That’s a wrap for now. Please forward this e-blast to lawn care and landscaping business owners who could benefit from this information. I’m working on a new blog post, How Content Writing Benefits Your Landscaping Business. Stay tuned!

      Ready to grow your landscaping or lawn care business? Wendy Komancheck, the Landscape Writer, crafts customized content that boosts your local SEO. Get the right words to attract more customers. Contact Wendy today for a free consultation!

      The Financial Benefits of Automation Your Business with Jobber and QuickBooks

      There are QuickBooks and Jobber affiliate links in this blog post where I may earn a small commission. You reap the savings with zero obligations to The Landscape Writer. Read more about the affiliate disclaimer on my website.

      Do you want to spend countless hours managing your business finances? Running a business can be challenging, but managing finances manually can make it even harder.

      Fortunately, automation makes a significant difference in the success of your business. Leveraging tools such as Jobber and QuickBooks can streamline your financial management processes, reduce manual labor, and boost your bottom line.

      In this blog post, we’ll explore the financial benefits of automating your business with QuickBooks Online integration with Jobber and how it can lead to increased efficiency, improved cash flow, better cost management, and compliance.

      So, let’s dive in and see how Jobber and QuickBooks integration takes your business to the next level!

      Landscaping Business Automation Gives You More Free Time

      If you’re tired of doing bookkeeping tasks every Saturday or Sunday, it’s time to automate your landscaping business.

      Your lawn care or landscaping business is growing to the point where you’ve hired crew members. Now, you need to do payroll in addition to chasing down invoices.

      Investing in lawn care business software, such as Jobber and QuickBooks, takes the stress off yourself or your partner, who may be helping with bookkeeping tasks.

      Why?

      You’ll find that these simple software tools help you scale your company while getting paid and paying your employees. Your tax accountant will be happy, too, because QuickBooks provides detailed reporting of your payments and expenditures.

      Learn more: Jobber Saves You Time and Money

      How Automation Reduces Manual Labor and Saves Time

      When you automate your landscaping business, you’ll find that the manual tasks of invoicing and payroll are streamlined.

      PartnerStack.com states that automation saves you time by performing those tasks faster than a human can, and automation software doesn’t need breaks so it can work longer and more consistently.

      PartnerStack also says that automating your back office procedures decreases errors because they’re designed to work within specific parameters without deviating from the program.

      How QuickBooks and Jobber Automation Eases the Stress of Running a Seasonal Business

      Callum Pollock, Partner Advisor at Jobber, says, “Synchronizing Jobber with QuickBooks Online is a seamless integration since there’s no double entry.”

      “With the simple press of a button, Jobber will sync new clients, products, and services, as well as invoices over to QuickBooks Online, so you do not need to enter each item,” Pollock states.

      According to QuickBooks, you can save over 51 hours per month on average by using their software, and 90% of customers save time by connecting a bank or credit card to the software.

      Specifically, QuickBooks Online provides one place to get real-time insights into how your business is doing. Use QuickBooks to track money, send invoices, manage bills, run reports, and more.

      Read more: Best Apps for Lawn Care and Landscaping Business Owners

      Improved Cash Flow Keeps Everyone Paid and Happy

      BizManualz.com says that accounts payable (AP) are a significant cash flow component because you need to pay your vendors and subcontractors. But you also need robust accounts receivable to have that cash flow available.

      When you automate your cash flow, you can do the following, according to BizManualz.com:

      • Improve invoice management
      • Employ fewer manual processes so payment is faster
      • Process payments on time
      • Pay employees on a regular schedule.

      How Landscaping Business Automation Improves Cash Flow Management

      Automation improves your company’s cash flow by using software to complete bookkeeping tasks. Invoices and payment reminders are sent to ensure you get paid on time.

      Customers can upload their credit card details or use direct deposit to pay their invoices. You get paid faster with more cash to pay your vendors and employees on time.

      The Benefits of QuickBooks Online Invoicing and Payment Processing Features

      QuickBooks helps you manage money for your small or medium-sized businesses, providing one place to get real-time insights on how your business is doing. Use QuickBooks to track money, send invoices, manage bills, run reports, and more.

      How Jobber Automates the Process of Following Up on Unpaid Invoices

      Jobber says the software sends automatic reminders to customers, asking them to pay the outstanding balance. This is done through text messages or email. For example, you can set up Jobber to send two follow-up messages after sending the original invoice.

      Better Cost Management for Your Landscaping Business

      When you invest in Jobber and QuickBooks Online, Jobber syncs with QuickBooks, which allows you to access track time and invoice your customers on the go. Here are some other ways that QuickBooks Online and Jobber work for you:

      Jobber and QuickBooks Help Businesses Manage Costs

      Gone are the days of double entry. Jobber and QuickBooks Online update your data so there are no double entries or payments.

      Jobber and Quickbooks Keeps Companies’ Data Synchronized

      When Jobber and Quickbooks sync, you’ll find that your data is accurate and up-to-date.

      Callum from Jobber says, “Accountants love when their Jobber clients utilize QuickBooks Online sync [because] they don’t need to worry about the accuracy of the data being collected; it’s directly from Jobber!”

      Automation with Jobber and QuickBooks integration brings significant financial benefits. Streamlining processes improves cash flow, cost management, and accuracy. Seamless data synchronization reduces errors and eliminates manual entry.

      Embrace automation to save time, resources and position your business for success. Use Jobber and QuickBooks’ discounts when you click on their affiliate links. You can read my affiliate disclaimer here.

      Sources:

      BizManualz.com, How Can Automation Improve Business Cash Flow?

      GetJobber.com, Easy Service Scheduling Software Built for the Field.

      Help.GetJobber.com, Invoice Follow-Ups.

      PartnerStack.com, Here’s How Automation Saves You Time and Money.

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