So, when you sign up for a free consultation with the Landscape Writer, what are your expectations?
I’ve learned throughout the last eight years that not everyone has worked with a content copywriter before. When that happens, I need to put on my teacher’s hat to help the new customer know what they expect.
Let’s Get to Know Each Other
I’ve worked with some fascinating folks over the past eight years that I’ve been in business, and I’m looking forward to the possibility of working with you.
But one thing that I’ve learned is that not everyone has worked with a content writer—or they have unrealistic expectations.
So, I’m trying something new with all prospects I meet for their free consultation—a Getting to Know You intake form.
I’m hoping that by educating you, my sales prospect, you’ll come into the relationship knowing where my expertise lies and where it ends.
You’ll also learn that working with a content marketing copywriter who’s also a subject matter expert means that I’m strong in some areas but not in the entire industry. For example, I specialize within the landscape industry niche.
Here’s where my subject matter expertise lies:
- Plants, including turf and plant health care
- Soil health and how the soil’s state determines the plant’s health
- Residential lawn care and landscaping
- Commercial lawn care, landscaping, and snow removal services
- Landscaping including curb appeal, yard drainage, landscape design, and tree/shrub care
- Marketing and customer service topics
- Human relations and hiring topics
- Website content for local businesses that are outside of plants, landscape, and lawn care.
I don’t write about
- Landscape contracting – In my experience, this is a different bird from general landscaping and lawn care clients.
- Financial or money management
- Hard sales skills or KPIs.
How to Avoid Content Creation Catastrophes
To avoid mishaps and misunderstandings, I’ve created an intake form that I go over with all sales prospects. I need to know what you’re thinking and what you need. I also need to make sure that I’ll be a good fit for your content writing goals.
It’s all about serving you and helping you have the best digital content that brings the right people to your virtual or brick-and-mortar company.
Here is a sampling of questions that I ask all of my prospects during their free consultation on Zoom:
- Have you worked with a content writer before? If you haven’t, please tell me what your expectations are?
I’ve found that some customers hadn’t worked with a digital content copywriter before they met me.
If you haven’t worked with a writer, no worries—allow me to show you what that process looks like so you can make an informed decision about working with me.
For instance, a successful writing partnership means that you’ll be a willing participant in the process. I need your input and want a friendly working relationship with you. If you have too many plates in the air, then now is not a good time to start a writing project.
- How detailed-oriented are you? I’m trying to see where you land on the DISC behavior scale with this question.
High D’s, for example, don’t like details and don’t want to bother with them.
However, high D’s can get frustrated when I can’t read their minds. So, I need to make sure that if you’re a D or I, you’ll be able to hang in there with me as we get all of the details.
For full disclosure, I’m a C/S. My C demonstrates itself with a love of details, conscientiousness, and a desire to get the job done right the first time.
The S part of me is the steady-Eddie. I’m loyal and dependable—but I don’t work in a rush—especially with big writing projects.
Where do you land on the DISC? Do you want to work with a writer who has a C/S personality?
- Who will be my primary contact for this project? If you and a partner are putting this project together, you must assign one person to lead the project.
You know the old saying, “Too many cooks in the kitchen spoil the broth.” So, you need to assign one spokesperson who decides what to include in your digital content.
Talk to each other and agree on what needs to be said. Then, trust the spokesperson to communicate that information to me.
- How much are you willing to work with The Landscape Writer to develop content for your web copy, editorial calendar, or eBook?
While I’m an independent person, I still need your input for your copy. Can you spend the time necessary to get the job done well?
- How do you feel about the editing process—where you may need to go a few rounds to get the information just right?
Editing is a big issue! I’ve had some clients react strongly to the editing process … yet, it’s a vital part of my writing program. Excellent writing comes from great editing. Most writers embrace that their first or second drafts won’t be perfect.
If your project requires extra detail, it’s only normal to expect that the editing process may take longer than you expected. Also, please note this full disclosure: I’m not perfect, but neither is any other writer on earth going to get the copy 100% correct the first time.
Instead, we edit together because it could be a miscommunication issue, or I didn’t quite understand where you were going.
Also, editing isn’t rewriting. It’s tightening and clarifying. A paragraph might need a rewrite, but not the entire web page if we had clear communication.
For example, you’re wasting your time and money if you spend our Zoom call sharing insider info that you don’t want the public to know about in your eBook or website copy. Instead, share information in clear language that you wish to include in your web copy.
As you can see, this writing and editing process takes a partnership between you and me.
How Does the Blogging Relationship Work?
When you hire me to write blogs for your landscape company’s website, the relationship is a bit different. You’ll still get the intake form, but through my B2C questionnaire, we’ll discuss your customer’s pain points and how you solve their lawn care and landscaping problems.
Plus, I require a content calendar consultation that assigns a topic for each month. Then, you and I know what to expect. Plus, the content calendar covers common topics, such as
- Aeration and overseeding
- Cool or warm season turf care
- How to incorporate edibles into your landscape
- How to hire employees who’ll commit to your company
- Fall is the time to blow out your in-ground sprinkler systems.
What’s the Next Step for You?
Do you have a new website that you want to launch to the world? Then, consider working with The Landscape Writer.
I take the time to get to know you and your company’s unique selling points. Together, we’ll create website content that will draw your customers to your virtual door.
Landscaping Industry Statistics to Help You Grow Your Business – a guest post by Emily at Thimble
The landscaping industry has got solid roots and is growing all of the time. For landscapers, this can be an exciting time as new opportunities and trends emerge, providing them with more business and more chances to do this fulfilling work.
But it can also be easy to lose track of the new landscaping trends and happenings as the industry continues to develop. No one wants to be left behind as the industry moves on to the next big thing. And keeping up with what’s hot can help you score more customers and make more money.
We’ve compiled a list of industry statistics that can inform your business, allowing you to keep up with the latest news so you can write about the industry and work confidently in it.
Here are 10 interesting statistics about the landscaping industry:
- The landscaping services industry is worth $105 billion in 2021.
- California had the most landscaping companies in the top 100 earners in 2019, followed by Texas, Illinois and Florida.
- The most common landscaping offering is lawn care and chemical application, offered by 88% of companies.
- 71,000 landscaping industry jobs remained vacant in 2017.
- Most landscaping company employees live in California, Florida, Texas, New York and Ohio.
- 36% of landscapers report that a high school diploma is their highest level of education.
- 62% of landscaping business comes from single-family residential homes.
- The average U.S. household spent $503 on lawn care and gardening in 2017.
- Employment of grounds maintenance workers will increase by 10% from 2019 to 2029.
- The U.S. landscaping industry is expected to grow at a CAGR of 4.5% through 2025.
To sum it up: the landscaping industry is growing, driven by single-family homes. Over the next few years, landscaping companies expect to see the continued growth of service offerings and hiring.
Do You Need a Content Writer?
If you need a blog writer, you’ve come to the right place with The Landscape Writer. I provide blogs, newsletters, and web copy for lawn care and landscaping businesses. I also provide web content for small companies and web designers in other industries as well.
Important news for landscapers and lawn care companies (as well as other medium-sized businesses) that need website copywriting services:
The Landscape Writer now offers comprehensive web content writing.
The Landscape Writer’s Web Content Job Description
So, what does it look like when you hire me to write content for your website?
Well, it’s definitely not a fly-by-night relationship—and yes, readers, you’ll need to play a part in creating your web content too. I’ll be the perfect fit for you if you want.
- In-depth writing to give your potential customers an inside peek into what you offer them.
- Keywords and localization SEO that gets you noticed, but doesn’t sound sloppy in the copy.
- Zoom meetings that I record and transcribe to use when writing your web copy.
- Tight writing that gets to the point. Active voice, not passive verbs, make for engaging web copy.
- Professionally written web copy that’s ready to be uploaded on your website.
I’ll even send you web content writing examples upon request to show you that I know how to write web content that gets results.
Read more: 7 Tips to Get More Landscaping Customers
Let’s Talk about Relationship with Your Website Content Writer
While you may be excited and have great expectations for your website copy, you’ll need to add some reality into the mix.
I don’t magically come up with content—I need to talk to you and you need to share your thoughts with me.
I’ve been writing web content and blogs for the green industry and others for over eight years. I know what I need to create website content that delivers.
I’ve learned some things over the years that I hope you digest before calling—I customize all your web content and blogs. I don’t copy and paste.
However, in order to accomplish the uniqueness you want in your content, you need to spend time talking with me. This is what a relationship with the Landscape Writer looks like:
- We set up a time to talk via Zoom. I have an in-take questionnaire that I’ll give you ahead of time. During our Zoom call, we’ll go over the questions so I learn more about you, your company, your content needs, and your customers.
- Note to landscapers, lawn care owners, and other seasonal businesses. Unless you have a point person (such as a marketing person or your web designer) on hand to answer questions, you’ll need to schedule your website consultations with me in late fall or early winter when things slow down for you.
- Creating website content takes time. There’s no other way around it. If you design your own website or hire a web designer, you know that building a website takes time. Your web developer doesn’t just whip it out of a hat.
The same thing goes with web content writing. It takes time—especially if you want web content that gets results. Anyone can slap some keywords on a Word doc.
You can find more helpful digital marketing tips at The Landscape Writer’s News & Resources page.
You’ll find success with the Landscape Writer when you’re willing to work with me on a project schedule. It’s a partnership, if you will.
- Effective website content writing services don’t come cheap. I’m not only writing copy, but I’m also interviewing you and researching SEO keywords for you. Plus, I use Zoom and a transcription service to record our interview sessions. Web writing prices from the Landscape Writer are competitive.
Next Steps for Hiring a Website Content Writer—Near You or Remotely
While I do write website content for local customers, I also write remotely. Currently, I have freelance writing gigs in Florida, Illinois, Missouri, Texas, and Virginia.
Do you want to get your lawn and landscaping company off to an excellent start in the new year? Then, what’s your plan for marketing your landscaping and lawn company in 2021?
Things have changed over the past year due to Covid, and 2021 looks to be a year where you can add or subtract marketing protocols based on your budget.
A Summary of the Article
Turf Magazine’s business management article called, “Marketing Your Business for 2021,” was written by yours truly. So, there’s some shameless marketing going on here.
But on the other hand, I interviewed four green industry folks who know their marketing stuff. Kelly Dowell, Jay Worth, Wayne Volz, and Jack Jostes share their experiences and wisdom regarding careful planning for the Spring season.
By the way: You don’t want to wait until late February or early March to create your marketing plan because your busy season will be starting soon. And marketing strategy takes a few months to put together and execute.
Consistency is another takeaway from the article too. Don’t just start blogging with one post in March and April and then crickets until the fall or for eternity. Instead, make a plan and outsource as needed.
I don’t want to give away the article, so you’ll need to click the link above to get the lowdown on
- Planning for thought leadership on social media
- Looking at past marketing efforts, evaluating them, and tailoring your new marketing plan based on what you found
- Working with your sales team to create a plan that nails content to attract more people to your website rather than your competitors.
After you’re done reading the article, let me know what you thought. You can send your comments to email@example.com. Happy Reading!
Need Help with Your Blogging in 2021?
by guest blogger, Nickey from Seeds of Change
If you own a landscape business, you know that getting jobs on a regular basis can be a challenging task. The best way to attract more customers is to be the first thing that pops up in their results when they search for landscaping services online.
You can achieve this by taking the time to polish your website’s search engine optimization, also known as SEO. Many people do not understand the importance of having a good, optimized website in this day and age.
With the majority of people looking up services online, your landscaping business needs to be visible to all those potential clients.
In this article, we will show you a few search engine optimization tactics that will surely increase the success of your landscape business. However, keep in mind that the field of SEO is quite complex and constantly changing.
Let us show you some basic tactics that will help increase the online presence of your business.
In order for your website to rank on the first page of Google for certain search terms, it needs to have them included in its content. Those terms are also known as “keywords” and are an essential part of your on-page SEO.
Your website’s content needs to be rich in relevant keywords for your business, so that search engines know that it is a great place to find information for landscaping services. Keyword optimization is one of the most effective organic search engine optimization tactics.
If you are not sure how to find the proper keywords for your landscaping venture, it is always a smart idea to hire a professional marketing company.
There are plenty of free and paid SEO tools that can help you see the targeted keywords of your competition.
The paid options you can check are:
- Keywords Everywhere
The free options you can check are:
- Google Keywords Planner
- Answer the public
- Improving User Experience
Search engines aim to present their users with the best possible results for each query they have. For this reason, you need to make sure your website loads fast, looks modern and is easy and intuitive to navigate.
The sum of those criteria is known as “user experience” and has a major impact when it comes to SEO. Here are some practical tips that will improve the user experience of your website.
- Use short paragraphs
- Make effective use of headings and subheadings in your content
- Use bullet points and plenty of white space
- Include images
When it comes to factors such as loading speed, you need to ensure your website is properly optimized and has the best possible hosting. Things become more complex here, so a professional is your best bet in dealing with the technical side of SEO.
Search engine crawlers scan not only the content of your website but its meta attributes as well. Those include the meta title and meta description of each page on the site.
In order to show the crawlers that your website has the best information on landscaping services, you need to include relevant keywords in those attributes as well. Optimizing metadata is one of the most effective search engine optimization techniques.
Best practices dictate that you should keep meta titles below 70 characters and meta descriptions — below 160. Try to include your main keywords within those limitations as naturally as possible.
Backlinks are one of the most important components of SEO. If another website links to yours, this means that your page is a good source of information. Quality is more important than quantity here — your website can benefit greatly from only a few links from other reputable landscaping websites.
The most effective way of getting quality backlinks is to create quality content that is worth linking to. Using your landscaping knowledge, create informative and useful articles that provide real value. Share them on social media to get attention, or contact websites directly and ask for a link to your content.
Making Your Website Mobile-Friendly
Nowadays, the majority of searches and purchases happen on mobile devices. On top of that, search engines like Google are starting to prioritize websites that perform well on mobile. You need to make sure your website is either fully responsive or has a good mobile version. Whatever the case, take some time to optimize the user experience and performance of your mobile website.
A mobile-friendly website will surely result in a higher ranking on search engines. It will also be helpful to convert visitors to actual customers for your landscaping business.
Using Advanced Search Engine Optimization Tactics
As you can see, there are many different aspects of SEO that you need to cover. However, if your company website has good SEO, you will certainly get more business on a regular basis.
Those example search engine optimization tactics are a great place to start. If you want to dive deeper into SEO, we recommend working with a professional agency. With a team of experts by your side, you will be able to craft an SEO strategy that will really boost your business.
What’s new at the Landscape Writer? Well, a lot of things starting right now as well as into the New Year (2021).
I started the Landscape Writer in January 2013 when business blogging started picking up in the B2B and B2C markets. Back then, I had extensive experience writing for green industry trade magazines and my local newspapers.
Now, seven plus years later, I’m still trucking along enjoying this venture that I’m on. But I’m tweaking my services just a bit. Here’s how…
Going Back to Basics
When I started in 2013, I spread a wide net into the lawn care and landscaping arenas. Along the way, I’ve written blog posts and web copy for web developers, digital marketing companies, land management companies, and small lawn care and landscaping businesses.
As digital marketing gained steam in the green industry, I found myself working with project managers with great vision. And it’s been fun—and not so fun at times. I realized 18 months ago that I needed to make some changes.
For 2021, I’m tweaking the services I provide. First of all, I write small- to mid-length blog posts and web copy. I do have experience with 10X content, but I have backed away from that intensive type of writing.
Instead, I write informative blogs that hit in the 750-word range, the length of a mid-size newspaper article. It gives your readers enough information to know what to expect of your lawn care, garden, and landscaping services.
Second, I’ve set a limit on the topics that I take on. You know the saying, “A jack of all trades and a master of none?” Well, I decided in 2020 that I would no longer be a jack of all trades.
For example, I’ve worked with some folks who’ve wanted me to write in-depth blogs on agronomy, where I needed to know organic chemistry. Little did my clients realize that by the grace of God, I barely passed Chemistry 101 back when I was in college.
I understand the basics of agronomy, fertilization, and other lawn services. However, there’s a limit to my abilities, and in-depth scientific blogs aren’t in my wheelhouse.
The Landscape Writer’s Blogging and Market Writing Services
I still provide original content. I don’t have a library full of articles that I pull out and switch around the wording. I customize each blog I write to meet your company’s needs—and that’s why I’m clarifying what I can and can’t do at the Landscape Writer.
Here are the writing services I can provide for you in 2021:
- Blog writing with blogs in the 750-word range– Sometimes, I write more than 750 words. But I don’t write long-form content anymore.
- Brochures and other marketing collateral – If you need a brochure to post online or in print, I can write copy that will tell the story of your company and the services you provide.
- EBooks – Once in a while, I get a customer who would like an eBook to add to their digital marketing offerings. I do provide eBook writing services but on a very limited basis.
- Web copy with a 750-word limit – Again, short and sweet to introduce your sales prospects to your company, so they’re motivated to hire your lawn or landscaping maintenance services.
You Want a Subject Matter Expert to Write for You
An SME knows her stuff and can write confidently. The words seem to flow and make interesting reading for your audience. Here are some of my sweet spots:
- Lawn care and landscaping companies
- Garden designers
- Digital marketing agencies that work with garden, landscaping, and lawn care companies
- Lawn and garden manufacturers who need blogs for their websites
- Web developers who have lawn care and landscaping clients.
Here are the blog topics where I’m a subject matter expert:
- Lawn care topics relating to residential and commercial needs
- Aeration and overseeding
- Cool and warm season grasses
- Fire-resistant landscaping
- How to plant grass seed
- Mowing techniques
- Organic lawn care
- Pest control including grubs, mosquitoes, and ticks
- Proper watering techniques, including the benefits of having an outdoor sprinkler system
- Tree care including planting, choosing healthy specimens, pruning/trimming, and preparing shrubs for winter.
- Proper watering techniques, including the benefits of having an outdoor sprinkler system
How Do These Changes Benefit You, the Client?
If you want the kind of marketing communications that I provide, and you fit the clientele profile, then you know that you came to the right place for your writing needs. You’ll receive blog posts and web copy that bring more sales prospects to your virtual door.
The New Year is still three months away, but if you’re looking for a blog and marketing writer for your garden, landscape design, or lawn care business, call/text me today at 717-381-6719 or fill out my free consultation form
By: Jeremy Yamaguchi | May 12th, 2020
According to our surveyed Lawn Pros, 90% are continuing to work and operate as usual while taking some additional safety precautions. Less than 10% reported that they have either slowed down or stopped operations altogether.
We’ve recently seen a huge increase in the number of Lawn Pros applying to work with us, as more people are turning to gig work, such as on-demand lawn care.
Many other home services have seen a rapid decline in business as a result of new social distancing guidelines. The lawn care industry, however, has been largely unaffected by the recent COVID-19 pandemic. According to the Department of Homeland Security, lawn care service providers are categorized as essential, critical infrastructure workers.
Lawn Love’s services are managed remotely from a smartphone or computer, making it easier to adhere to social distancing guidelines. The platform remotely generates an estimate for services using proprietary satellite imaging technology. Homeowners can get a quote, schedule services, and pay remotely, all through the app.
We have removed any of the face-to-face interaction that is typically required between a traditional lawn care provider and homeowner when providing estimates or picking up payments.
As unemployment continues to rise, Lawn Love expects to see more providers applying to work on their platform. If you have lawn care experience, there’s lots of high paying work available on our platform. We’re focused on helping our lawn care partners stay safe and continue providing for their families by providing a critical service in our communities.
Lawn Pros can apply to work with Lawn Love at lawnlove.com/apply. Providers must have at least one year of professional lawn care experience, their own equipment, and a truck.
For more information on how COVID-19 affects lawn care, go to: https://lawnlove.com/lawn-care-and-coronavirus
Lawn Love is a modern, tech-driven lawn care marketplace. Customers get instant satellite quotes and can coordinate their service from the convenience of a smartphone or web browser. Lawn care professionals get access to new customers, along with advanced software tools to help them better operate and grow their businesses.
Just a note from Wendy at the Landscape Writer. The Role of Trench Drains in Landscaping and Lawn Drainage was written by Ankit Sehgal of Swiftdrain. If you’re a homeowner who is interested in this product, please contact them directly. There’s a link right before the subhead, “Conclusion.”
I was not paid by Swiftdrain to post this guest blog.
by Ankit Sehgal of Swiftdrain
The most breathtaking of landscapes can appear nightmarish in the absence of a proper drainage system. This is especially true of your lawn, which can be ruined on account of waterlogging. One of the best ways of keeping any kind of landscape, including a lawn from getting ruined by the excessive collection of water is by constructing trench drains. These have been used by mankind since ancient times with the Romans having constructed them throughout their empire thousands of years ago. Intrepid builders that they were, the ancient Romans were known to build huge trench drain systems that supplied fresh and clean water to the many large cities they helped create.
What Are Trench Drains
A modern trench drain though has a more mundane, but possibly equally important role to play. It is primarily used to remove surface water from an expansive landscape. This is accomplished by constructing a trench alongside the land and covering it with a grate to allow the water to be channeled through it. These are sometimes constructed across paved zones to allow easy diversion of water. This helps such areas stay water-free with relative ease. You may have seen such structures around commercial establishments or loading docks.
A trench drain is essentially a surface drainage system constructed to quickly get rid of surface water. These come in various sizes and could range from being no more than an inch wide to much larger ones depending upon what they might be used for.
Trench Drains and Landscaping
A wet, messy and muddy yard is not something unusual to experience during wet weather. The most well-maintained of yards can be overwhelmed by an excessive amount of rainwater that has no way out. Trench drains are just what the doctor ordered for removing excess water that has collected at the edge of a paved area. These can also prevent the water from flowing into a pool or a patio. Such drains could be anything between four to six inches wide and at least two feet long. The water is taken away from such trench drains through subsurface pipes enabling the yard to be drained.
Trench Drains and Lawn Drainage
The great thing about trench drains is their versatility as these can be constructed in diverse environments like asphalt, concrete, gravel and grass. One can drain the lawn of stagnant water by constructing a trench drain. Not doing so could lead to the grass dying and what’s worse is that you could soon be dealing with the menace of mosquitoes. Besides, the water could flow to your house and cause structural damage. A well-designed perimeter trench drain system works very well in such cases by both draining your lawn and preventing excess water from entering the main structure of your home.
The Advantages of Using Trench Drains
There are several reasons for drainage issues to occur, ranging from a flat lie of the land to soil that does not possess much porous quality. One of the best ways to effectively deal with drainage issues that such landscapes will inevitably suffer is to get a professionally designed trench drainage system installed.
This will enable you to properly channel stormwater or runoff that threatens to swamp your property. Trench drains will not only help protect your property and landscape but also prevent soil erosion caused by standing water.
Drainage issues are far more common than one would imagine as there are multiple reasons that may lead to it. Sometimes the very architectural and landscape design is not conducive to proper drainage. Other common reasons are the nature of the soil, high water tables and property built on low elevation liable to receiving off-site runoff. A well-designed trench drain system can help keep your property free of excessive water and moisture.
A situation where you are not able to access parts of your property is not a very happy one. Imagine not being able to use outdoors walkways and the parking area on account of these being waterlogged. The most effective way to avoid this kind of major inconvenience is to install the appropriate trench drainage system that will get rid of such problems permanently.
What is important of course is that you get the trench drainage system installed by a service provider who has the best credentials for doing a great job. This includes possessing the right kind of training, experience and tools to properly understand the drainage requirements for a specific property. Equally importantly they should install just the right kind of equipment to ensure that the drainage system they put in place works perfectly.
It makes sense to work with people who have a proven track record even if they cost a little more. This will ensure that you obtain the best value for the investment made by you. The best professionals in the line are sure to do a great job of installing just the kind of drainage system that your property needs.
Your home or property means the world to you and neglecting the important matter of installing a proper drainage system could prove to be a costly mistake. Getting a trench drainage system installed in a proven way of ensuring that your property not only looks great but also stays protected from major structural damage. More on trench drains can be found https://swiftdrain.com/what-is-a-trench-drain/
From the times of the ancient Roman Empire to today’s digital era, trench drains have well proved their tremendous versatility and effectiveness. These are extensively used across industries and homes as a highly effective means of removing surface water. Trench drains play an extremely important role in their channelling stagnant groundwater away from the home and thereby preventing it from seeping into the foundation. These also help keep one’s lawn free of excess water and in the process prevents it from getting irretrievably damaged.
Trench drains are especially useful in areas prone to waterlogging and offer a very effective and economical way of preventing extensive damage due to waterlogging. It is not surprising that these are looked upon as an ideal solution for a myriad of drainage related problems.
If You Need a Lawn Care Blog Writer, You Need the Landscape Writer!
While you’re sheltering in place, now is a great time to talk about blogging for your lawn care, tree care, or landscaping companies. While many green industry businesses are considered essential, you can still spread the word about how you’re keeping your crews and clients safe from Covid-19.
Does January fly by for you? I know it’s the off-season for most lawn care and landscaping contractors. Yet for those of you in the snow removal business, you’re very busy if you’re in the upper Midwest or in California.
Here in Pennsylvania as well as the Eastern Seaboard, our winter has been mild. Matter of fact, it’s 62 degrees Fahrenheit right now in Pennsylvania. But there is snow and ice coming according to NOAA.
Something New for 2020
Many times, I start brainstorming for an insightful blog to help you meet your content marketing goals. January and February are perfect months for you to get caught up on what you need to know in marketing your green industry (lawn care, landscaping, tree care) company.
So, here are some quick content marketing tips to do during slow times:
- Get a regular blogging schedule down or outsource your blogging needs to an SME writer.
- Make a content calendar. The content marketing pros will want you to get super detailed. If that’s not your thing, then jot down some ideas that would benefit your readers.
- Who are your readers? Take a minute and think about who your favorite customers are. What’s that person’s name, age, income level? What stage of life are they in (young family, middle-aged with kids in high school, retirees)? What makes them your favorite type of client?
- Then plan on writing blogs, landing pages, and web pages to find that favorite customer of yours.
- Don’t forget to use social media. At least, start with a Facebook Business Page.
- Break into a niche.
- Stay local.
Read how to form a niche in the Turf Magazine written by yours truly.
Now for the News
Here are some of the articles I’ve found in newsletters and online trade magazines that are related to content marketing or the lawn care/landscaping industry:
- Fertilizers: Signs You’re Doing It Wrong
- The Guy from the Video Sells More
- Getting Cozy Outside
- How to Avoid Making Common SEO Mistakes on Your Business Website
- Top 10 B2B Digital Marketing Trends in 2020.
You can listen to Matt Hudson’s podcast where he and I discuss the current trends in content marketing.
How the Landscape Writer Helps You with Your Content Marketing
If you need a blog writer in 2020, then you came to the right place. At the Landscape Writer, I work with lawn care and landscaping businesses to create content for their websites.
I also work with your web developer or digital marketing company for website content, blogs, landing pages and much more. Oh, and I also work with green industry manufacturers, such as outdoor irrigation, lawn care and garden equipment, and landscape suppliers.
If you need a reliable writer to craft your blogs and your other content marketing needs, call or text at 717-381-6719 or fill out my contact form.
I don’t know about you, but I always feel like I’m rushing that last week before the holidays start. This year has been not been different. This last week before Christmas was busy with client work, but also welcoming home my older son from Penn College.
For my social media friends, I know this blog post isn’t ideal–there isn’t a lot of text, I’m writing freestyle (compared to an outline, research and lots of notes) and I’m not picky about keywords today.
Instead, I want to use this space to tell all the folks who I mingle with online, who trust me with their blogging needs and those who’ll join me in 2020–thank you! I’m blessed beyond belief and thankful for all of you.
Have a wonderful Christmas (or Hannukkah) holiday. Spend time with your family and friends. Enjoy a wonderful meal! ~ Wendy K, the Landscape Writer.
And in case you have some downtime this holiday season, here are some popular Landscape Writer blogs to read:
- 9 Tips for Growing Your Landscape Business with Blogging
- Web Designers & Digital Marketing Agencies, What are Your Pain Points?
- New Year’s Day Blog Biz Tip
- 12 Easy Steps to Growing Your Landscape and Lawn Care Business with Blogging
- Do You Need More Referrals in Your Pipeline?
If you’re thinking about investing in regular blogs for your landscape design, lawn care or tree care website in 2020, call me today at 717-381-6719 (ET), email me at firstname.lastname@example.org, or fill out my contact form.