You’ve taken the plunge and either designed your own website or hired a company to build a site for your landscaping business. You’ve recognized that having a website is vital to your marketing plan. Great! But there are some common pitfalls landscapers make that can keep your website from bringing you business. Here are, Read More
The Landscape Writer ~ Proudly Serving Business Owners in Lawn Care, Landscape & Outdoor Living Do you make sure that there’s a CTA at the end of all your online marketing communications? Do you know what a CTA is and why it’s so important? The Anatomy of a CTA A CTA stands for, Read More
To help you celebrate National Lawn Care month, I came up with 3 (and more) blog ideas for you. This is the time of year when you need to utilize your blog and other social media outlets to tell the world—or at least your local audience—what you do as a lawn and landscape maintenance company;, Read More
If you’re a lawn and landscape owner/operator, you’ll be pleased to hear that Matt Hudson of the Strategic Landscaper and me, the Landscape Writer, have decided to partner up to pool our services. We’re still separate businesses—but want to provide you with a combined service so you have a one-stop shop rather than, Read More
Did you ever wish you could tell a story about how your lawn care and landscape business rescued a client? Did you restore a patio or an outdoor living room? Transform a blasé front porch into something spectacular? Then you need to share these stories through case studies. There are two types of case, Read More
Part 1 of 2 – This article originally appeared on LinkedIn A Subject Matter Expert (SME) copywriter is a writer who is knowledgeable in a business niche. For example, I’m a SME copywriter for lawn and landscape companies because that’s the subject area I cut my teeth on when I started as a, Read More
Lawn and Landscape Popular Blog Topics Happy Thanksgiving! Can you believe it’s already the start of the holiday season? Actually, some of you have asked me to write about holiday lights…so I started to gear up for the holiday season a bit earlier this year. Since it’s the day after Thanksgiving, I decided, Read More
First published on LinkedIn on October 20, 2015 Updated on November 11, 2015 A few weeks ago, I was featured in a podcast with Matt Hudson, owner of Strategic Landscaper. Toward the end of that podcast, I mentioned that hiring a copywriter might not be as expensive as you may think. Here is an, Read More
Attention lawn care & landscape business owners: We’re winding down toward the end of 2015. And it’s time to think about your 2016 content marketing plans for your lawn & landscape website. Two of your 2016 goals should be a great website and a commitment to regularly communicate with your clients. Some Stats, Read More
And a Special Offer by The Landscape Writer This is the time of year when I start encouraging you to think about your content marketing plans for the New Year. Over the next few months, you’ll be hearing more and more about planning your lawn care and landscape company’s content marketing calendar. Now’s, Read More
