Permission marketing, created by Seth Godin, is a non-invasive method to bring more customers to your lawn service or landscaping company’s website. Its goal is to teach your prospects general information regarding their lawns, garden beds, ornamental woody plants, and hardscape features. In your blog, you’re the expert. You teach your readers about smart, Read More
A live link to help you rock your blog in 2019! If you’re a landscaper, lawn care owner-operator, or any other business in the green industry (tree care, organic lawn care, sprinkler systems, and snow), then you want to read the Landscape Writer’s blog. In the blogs, you’ll find helpful tips to draw more, Read More
By now, you may have made a New Year’s resolution to start regularly posting blogs on your company’s website. Every January seems like a fresh start to begin blogging. You plan to write one blog a month. Then the busy lawn and landscape season starts, and you forget about blogging. Ironically, from April onward,, Read More
Dear Readers: I’m so busy at the Landscape Writer that I don’t have time to put together a blog for September. Danielle Higley was kind enough to share her insights from TSheets by QuickBooks. I hope you enjoy this post! With the end of the summer approaching, it’s common to hear the question, “So, Read More
Question for all web designers and marketing consultants, what are your pain points? When a landscaping or lawn care company calls you up or completes your contact form, requesting a quote to revamp their website or help them create a marketing plan, what do you do? Over the past five years, I’ve gotten calls, Read More
Since Running Out of Blog Ideas continues to be one of my most popular blog posts, I decided to create Part 2 for you. The points I made in Part 1 are still valid. And yet, I have a few more years of experience under my belt, and I have a broader audience, Read More
Do you start each New Year strong in regularly publishing your blog posts to your landscaping website, only to peter out by the beginning of April? You know from trade shows, marketing blogs and green industry trade magazines that you need to consistently upload new posts to your blog or you won’t rank high, Read More
In the content marketing world, “know,” “like,” and “trust” are three characteristics that mark an effective marketer. Did you know that you can incorporate know, like and trust into your blogs and social media? As a local landscaper, lawn care or home service business owner, you already employ know, like and trust in your, Read More