The Landscape Writer ~ Proudly Serving Business Owners in Lawn Care, Landscape & Outdoor Living Do you make sure that there’s a CTA at the end of all your online marketing communications? Do you know what a CTA is and why it’s so important? The Anatomy of a CTA A CTA stands for, Read More
The Landscape Writer ~ Copywriting Exclusively for the Lawn & Landscape Industries Over the past three years, I’ve spent a lot of time sharing my blog ideas with residential lawn and landscape companies. Now, I’m turning my attention to you in commercial lawn and landscaping. Why do commercial landscape companies need a blog, Read More
To help you celebrate National Lawn Care month, I came up with 3 (and more) blog ideas for you. This is the time of year when you need to utilize your blog and other social media outlets to tell the world—or at least your local audience—what you do as a lawn and landscape maintenance company;, Read More
If It’s Not, Here are 5 Reasons Why It Should Be You mostly serve people living in your region. Your neck of the woods is where your localization efforts need to take place. You want to let those people know that you exist and why they need to hire you. Localized marketing, such, Read More
If you’re a lawn and landscape owner/operator, you’ll be pleased to hear that Matt Hudson of the Strategic Landscaper and me, the Landscape Writer, have decided to partner up to pool our services. We’re still separate businesses—but want to provide you with a combined service so you have a one-stop shop rather than, Read More
Did you ever wish you could tell a story about how your lawn care and landscape business rescued a client? Did you restore a patio or an outdoor living room? Transform a blasé front porch into something spectacular? Then you need to share these stories through case studies. There are two types of case, Read More
You may recognize the title from an earlier blog post. However, this is a revised version on why you need a content copywriter for your lawn and landscape business. Instead of the typical blog post, here’s a power point to make it more fun to read, Power Point: 7 Reasons Why You Need a Content Copywriter., Read More
~Web Content Writing Services for Lawn Care, Landscape, & Home Service Companies~ As the Landscape Writer, I need to stay on top of two areas of working knowledge: the green services industry (think lawn care, landscape, hardscaping, etc.) and content marketing trends. Content marketing trends change almost as fast as a bullet train., Read More
Part 1 of 2 – This article originally appeared on LinkedIn A Subject Matter Expert (SME) copywriter is a writer who is knowledgeable in a business niche. For example, I’m a SME copywriter for lawn and landscape companies because that’s the subject area I cut my teeth on when I started as a, Read More
Lawn and Landscape Popular Blog Topics Happy Thanksgiving! Can you believe it’s already the start of the holiday season? Actually, some of you have asked me to write about holiday lights…so I started to gear up for the holiday season a bit earlier this year. Since it’s the day after Thanksgiving, I decided, Read More
