So, we’re heading into the middle of July. Have you let your customers know that this month is Smart Irrigation Month?
You can leverage your blogs and social media content in July by teaching about your irrigation sales and service. And if you don’t work on lawn sprinkler systems, you can still educate your readers about smart watering techniques.
What Your Clients Need to Know
Remember to keep it simple when you’re talking about sprinkler systems. Focus on what they need to know. Here are eight things to tell your readers about conserving water while still taking care of their lawns and landscapes:
- Your readers need to know that their lawns and landscapes only need a 1” – 1½” of water per week—and that includes any rain that your area had in that week.
- They need to know that regularly maintaining their lawns—how they keep their yards, such as mowing, fertilizer treatments and weed control—affect how well their lawns will survive a drought or a hot, dry spell.
- Your prospects need to know that they’ll save money when they use correct watering techniques.
- Even though a new sprinkler system is a significant investment, remind your readers that they’ll reap savings on their water bills in the years to come.
- Tell your prospects about the benefits of hooking up their Smartphone to their irrigation systems.
- Encourage your prospects to get their older system retrofitted with today’s gadgets to save water (and money on their water bills).
- Give your readers landscape ideas such as hydro-zoning, microclimates and other water-saving garden tips.
- Use these blogs to include other water-saving add-on services you provide for your local area.
Read this blog post to stand out from your competitors.
Use Your Blog Wisely
Sure, you know all of the above like the back of your hand. But assume your clients don’t know these tips or services that you provide.
Check out three places to get ideas for your landscaping blog.
Keep yourself in front of your prospects’ minds by sharing ideas and tips on your blog and Facebook page that will save them time, money, and other pain points. This way, they turn to you when they need a mowing service, landscape maintenance service or better yet, your irrigation system services.
If you don’t have time to write a regular blog and keep up with your Facebook posts, call me today at 717-381-6719 or fill out my free consultation form.
So, you’re out of blog ideas that inform your readers about best lawn and landscaping tips. So, what else do you readers need to know?
How about focusing on special months? For example, April is National Lawn Care Month, June celebrates National Homeowner’s Month, and July is Smart Irrigation Month.
From April through July, you could have 8-10 different blog topics to share with your readers.
Mini-White Paper – Celebrating National Homeowner’s Month
When writing a blog and social media content about these special months, try to tie them into the green industry and your customers’ pain points. For example, for National Homeowner’s Month, your readers may have these pain points:
- They just moved into your area, and they don’t know the first thing about taking care of their lawns and landscapes.
- They’re gearing up to sell their home. You can share pointers on curb appeal and how your lawn and landscape company can help them achieve it.
- If you provide gutter clean-ups, you can focus on the dangers of clogged gutters and how to solve their gutter
Don’t forget to blog about your lawn care services such as weed control.
Use Facts to Further Your Cause
Let’s stay with National Homeowner’s Month for a few more minutes. You can use facts in your blogs to draw readers into your story. For example, LoveYourLandscape.org (part of the National Association of Landscape Professionals), lists lawn and landscaping benefits:
- A yard acts like an air conditioner—it’s 31 degrees cooler than asphalt and 20 degrees cooler than bare soil.
- If your reader has trees, you can point out that their attic is 40 degrees cooler than if they didn’t own any trees.
- You can point out how lawns also prevent erosion problems.
- And you can mention how lawns provide a haven to play, rest and relax.
- You can mention that homes sell faster when the property’s curb appeal is well-maintained.
Connect these ideas with good home-owning habits, and you now have a blog or blogs that will interest your readers.
Read more about celebrating National Lawn Care Month with your blog.
3 Takeaways for You
To help get you started with your blogs celebrating National Homeowner’s Month, here are three blog topics:
- How a Lawn and Landscaping Company Gives Your Weekends Back to You
- X Ways to Create Visual Appeal with Your Lawn and Landscapes
- Lawn Services OR Landscaping Near Me—Replace “Near Me” with the three popular cities that you serve.
Did you know that you’re a lot like your customers? You want to save time too—only you may want to save time from having to come up with blog topics, blogs and social media management.
Do you marry your blog post with your social media?
If that’s you, call me today at 717-381-6719, email me at wendy@landscapewriter.com or fill out my free consultation form how I can turn your blah blogs into customer-loving ones.
Connect with me on Facebook, Twitter @LawnNLandwriter and LinkedIn!
The National Association of Landscape Professionals (NALP) had a fascinating graphic on their website regarding the average homeowner’s knowledge about lawns.
Do you realize that this is a hotbed of ideas to catapult you, the lawn care owner/operator or landscape maintenance contractor, into the go-to company for lawn care and landscape knowledge?
You don’t have to get real technical about these tips either. Remember the saying, “Keep It Simple, Sam.” Okay, I know it’s not Sam, but Stupid. But I wasn’t allowed to say stupid growing up—so please bear with me.
Just give your audience the basic information they need–such as only take off 2 1/2 – 3″ when they mow in the spring. Or remind your followers that they should water their lawns in the early morning hours rather than at lunchtime or in the evening.
Simple tips can make you the local expert.
If you don’t have time to employ these ideas, call me, the Landscape Writer, at 717-381-6719, email me at wendy@landscapewriter.com or fill out my free consultation form to learn more.
Now for blog tip #2. April is around the corner, and that means it’s time to blog about pre-emergent and broadleaf weeds.
Remember to consider your ideal customer–how much does the homeowner really need to know about technical weed control details?
Here are some tips to help you with this type of blog:
- Remind your readers that a healthy, thick lawn crowds out most obnoxious weeds.
- The proven method to getting a thick lawn to crowd out weeds starts in the soil.
- Yet, those yearly crabgrass, dandelions and other spring weeds still can break through healthy lawns. Talk about the weed control products you use and when you apply them.
- Don’t forget to tell your readers that developing the ideal soil to host a healthy lawn can take a few years to develop–it’s not an overnight fix.
- Tell them your methods start with a soil test.
- You develop a lawn care program designed specifically for their property’s needs. Explain why that’s important.
- Don’t forget your call to action at the very end of your blog. You don’t want your blog to be a hard sell because it’ll turn off your sales prospects. Yet, you want to make it super easy for your readers to contact you.
Are you wondering what the heck is a call to action? Learn more with this infographic.
I hope these tidbits help you to develop your local online presence and bring more sales prospects to your door. Email me at wendy@landscapewriter.com letting me know how these blog tips are helping you.
This is my busy season. So I haven’t had a lot of time to write a blog to help you. Instead, I’m giving you a spring blog & social media tip per week or month. I haven’t had time to work out the schedule yet.
You can use these tips to write a short blog for your website or jot down some ideas around the theme to post on your landscaping company’s Facebook page.
This week’s focus: National Lawn Care Month. The National Association of Landscape Professionals (NALP) has a whole page dedicated to marketing ideas for April. Check it out!
Share this post or any other snippet for National Lawn Care Month using the hashtag #LawnCareMonth. Let’s celebrate the beauty and efficiency of lawns!
If you like these tips or you have a blog tip that worked well for your lawn and landscape business, let me know at wendy@landscapewriter.com.
Since 2013, Wendy Komancheck has been providing website content, blogs, case studies, white papers, web copy and other content marketing copy to lawn care, landscape, and other home improvement companies. As a green industry copywriter, she helps owner/operators grow their business one word at a time. You can contact Komancheck through her online consultation form; email her at wendy@landscapewriter.com; or call/text at 717-381-6719.
Let Your Landscaping Blog Connect with Your Social Media
Do you feel overwhelmed by social media? Do you struggle to come up with a post that will bring more people to you rather than your competitor’s Facebook site?
If you’re stuck with what to post on social media…
If you own a landscaping business and you’re new to blog creation and social media content, you may not realize the tie between the two mediums.
Yet, marrying social media and blog content will save you time—and possibly money. Here’s how…
- One monthly blog provides you with 4 – 6 posts for social media content
- Two blogs per month provides you with 8 -12 posts for social media content
- Three blogs per month gives you 12 -18 social media posts
- Four blogs per month gives you 16 – 24 social media posts.
How can you use your blog to guide your social media content? It’s easy—you take the important points of your blog and post them on your favorite social media channels—Facebook, Pinterest, Twitter, LinkedIn, etc.
But you need to keep these two things in mind:
- This will only work if it’s on social media platforms where your ideal customers hang out. For some landscape companies, it’s Facebook and Pinterest. For others, it’s Twitter and LinkedIn. Connect with me on Facebook!
- After you find where your ideal customers hang out on social media, you need to tailor your social media messages to fit that audience. For example, you can’t simply copy and paste your four main points from your grub blog directly into Facebook. Instead, you need to rewrite them to meet the way people “talk” on Facebook. And you don’t just have to work with words either. Instead, come up with posts that include video, such as taking your readers live on a site to look to a lawn with grub damage. You can even take your commercial clients outside to your parking lot to look for possible risks associated with snow removal.
And don’t forget to post before and after landscape construction or lawn maintenance pictures up on Houzz to bring your followers over to your website.
Benefits of marrying your blog to your social media
There are a lot of benefits to connecting your blog to your social media platforms. Here are the top five:
- You save time—You no longer need to stare at your FB message box and wonder what to put in it.
- You stay top of mind with your prospects and customers—When you post a key point and a link back to your blog, you stay top of mind with your current audience, and you’ll direct new people to your website.
- You stay consistent—You probably heard that your “brand message” needs to stay consistent across all of your marketing communications. For example, you probably have a logo that can be found on your company’s uniforms, trucks and website. The same goes for your social media and blogs. Keep the same message coming across all of your online marketing tools too. Learn more about building your lawn and landscape brand with this guide from Hub Spot.
- You build your trustworthiness—It has been said that online marketing is all about building “Know, Like and Trust.” By consistently sharing the same message across your website, blog and social media, you’re building your KLT. Read how this expert uses KLT on LinkedIn.
- You position yourself as the leading expert in your local region—Remember, you need to stand out from your competition. And the best way to do that is effectively using the above techniques. Plus, adding specific cities to your social media content, just like you do for your web copy and blogs, further increases your ability to reach more people in your specific locale.
As you develop your landscape company’s online presence, remember to bring together your blogs and social media. Keep it consistent, stay top of mind and build your lawn and landscape expertise for homeowners who’re looking for it.
How have you used your blog to help develop your social media presence?
If you’re looking for a green industry content writer, you’ve come to the right place. I’m the Landscape Writer, and I specialize in writing blogs, case studies, white papers and web copy so you can grow your landscaping business. Fill out my free consultation form to learn more.
Introducing Joy Gendusa of Postcard Mania
Periodically, I’ll feature a guest post on my blog to help you, as a lawn care or landscaping company, see all of your options to getting more leads for your business. In this article, Joy Gendusa, founder of Postcard Mania, shares three proven strategies to help you generate more leads for the 2017 growing season.
Spring is just around the corner, and for the landscaping and lawn care industry, that means one thing…
Business is about to start booming!
What’s your plan for making sure your business gets its share of those jobs?
My company, PostcardMania, has helped more than 1180 landscaping and lawn care professionals with their marketing, and we track our clients’ campaign results — so we know what works.
And that’s why I’m here:
To help you generate more new customers this spring without reinventing the wheel!
So without further ado, here are three PROVEN strategies for successful landscaper marketing:
- Book $180,000 in new contracts with a targeted direct mail postcard campaign.
Postcards are a reliable, cost-effective lead generation tool for landscaping companies. Here are some stats to prove it:
- 39% of consumers try a business for the first time because of direct mail (Direct Marketing Association)
- 60% of direct mail recipients were influenced to visit a promoted website (USPS)
- Direct mail outperforms all digital channels by nearly 600% (DMA)
Isn’t direct mail outdated in our increasingly digital world, you ask?
In a word — nope!
Check this out: 92% of Millennials (you know, the people you see glued to their smartphones 24/7) have been influenced to make a purchase because of direct mail they received, according to National Mortgage Professional magazine.
In fact:
One of my clients, a Colorado landscaping business, generated $180,000 in new jobs with their direct mail campaign!
They targeted owners of homes valued at $250,000 or more, which is the beauty of direct mail — you can market your business only to the people most likely to hire you!
That means:
No wasting marketing dollars reaching people who don’t need (or can’t afford) your services!
- Generate up to a 1,400% return on investment with a valuable offer.
Your prospects have no shortage of options when it comes to their landscaping and lawn care needs. You need to give them a reason to choose YOU!
Think about it this way:
You’re spending money on marketing, so you want to get the biggest bang for your marketing dollar. The way to do that?
Make your prospects an offer that is of high perceived value for them, but that doesn’t cost you too much.
Everybody wants to feel like they’re getting a great deal!
Here are the top four offers that my successful landscaping clients use on their postcards:
- 10-50% off a project or package
- Free estimate/analysis (paired with additional offers)
- First mow free
- Lawn maintenance packages starting at $90+/month
This client, a landscaper in Jupiter, FL, generated a 1,400% return on investment with their postcard that paired a free landscape audit with two other offers!
Whatever you choose to offer your prospects, remember this:
The potential revenue a loyal customer represents far outweighs whatever you gave away to generate the lead!
- Market consistently to bring in $108,000 in campaign revenue.
Repetition is a key component of any successful marketing campaign. That’s why you always see the same commercials over and over again on TV.
Think about how many times Bed, Bath and Beyond sends out their mailer with the 20% off coupon. Do you think they’re going broke doing that?
They’re not! They do it because it brings in money!
The first time you get that mailer, you may not need anything at Bed, Bath and Beyond. But the second or third time you get it, you might go, “Come to think of it, I could use a new set of sheets — and here’s a coupon!”
A majority of our successful green-industry clients — 60% — mail their postcards to the same recipients at least twice. One Illinois landscaper mailed to their list three times and generated $108,000 in new jobs!
There’s another way to increase your exposure with interested prospects…
You see, most of the people who receive your postcard and take an interest in your business will go directly to your website to learn more about you.
But according to Kissmetrics, 96% of those visitors are not ready to become customers right away. So they leave your website and go about their business — and possibly forget about you.
With Google follow-up ads, you stay in front of those prospects, reminding them of their interest until they become your customers! This kind of advertising (called remarketing or retargeting) has been shown to boost response by up to 400%, according to CMO.com!
What’s even better?
You can combine your direct mail postcards and Google follow-up ads into one simple, seamlessly integrated campaign with DirectMail2.0 and get that marketing repetition with zero extra effort on your part!
Here’s how it works:
The people who visit your website are “cookied” with an unobtrusive piece of coding that tells Google to show them your online banner ad. Then, as they browse the internet, they see your ad (which looks just like your postcard) on sites all across the Google Network (literally millions of sites)!
DirectMail2.0 also comes with mail tracking and call tracking, which shows you exactly how well your campaign is performing.
You simply log in to the online dashboard and you can see when your postcards get delivered, how many calls your postcards generate (you can also listen to the calls!), how many times people have seen your online ad and how many people click on it to get back to your website!
This Texas landscaping business sent out 10,000 postcards with DirectMail2.0, and over the course of their campaign they could see that:
- 27 calls came into their call tracking number
- 21 of those calls were from unique phone numbers
- Their banner ads were shown 278,000 times
- And 147 people clicked on their ad to go back to their website
Pretty amazing, right?
To learn more about DirectMail2.0 or to see how a direct mail campaign could work for your landscaping business, call 855-549-1313 for a FREE, no-obligation consultation. Or visit our website to see examples of landscaping postcards that are working for our clients right now!
Joy Gendusa is the Founder and CEO of PostcardMania. She grew her business from a small startup into an industry leader with only a phone, a computer and her own marketing savvy — NO capital injections or angel investors. Today, PostcardMania employs 200+ people and generates over $45 million annually. You can learn more about Joy’s journey and her marketing philosophy at PostcardMania.com.
You Need a Landscaping Content Writer in 2017 to Attract More People to Your Website and Keep You Top of Mind
Before you know it, it’s going to be 2017. What is your game plan for blogs, case studies, and web copy for your lawn care or landscape website in the New Year?
Whether you’re a large landscape maintenance contractor or a small lawn care company just starting out, all green industry companies need well-written, well-positioned content writing.
You may prefer to stay offline—but your potential customers are online—from millennial first time home buyers to senior citizens who’ve lived in their home for 40–50 years. And all of these people are using social media and search engines to find you and your competitors.
You can definitely increase the people coming to your virtual door—i.e. your website—through blogs, case studies, social media content and a professional looking website.
Here are five reasons why you need a landscaping content writer in 2017:
- To save you time and money: You may try writing your content yourself—but you’re aren’t sure about the nitty-gritty of good SEO practices. Or you may hire someone you found on a content site who has no inkling about the real green industry.
The result? You end up spending more time and money to find the right writer to produce the right content for your lawn care or landscape company’s website. Yet, you can save money and time by hiring a landscaping content writer the first time around.
- To attract the right type of people to your company’s website: Every business that has a website wants to have only quality prospects filling out their contact forms. A landscape writer can help bring in more qualified leads by using localization, SEO, keywords and other inbound marketing techniques to attract those prospects.
Read how localization puts your lawn care and landscape company on your area’s virtual map.
- To position you as an expert: You want to be the go-to landscape design/build company in your local region. A professional landscaping content writer can position you as an expert. How? Through the eyes of your ideal client.
In this blog post, you can read more about standing out from your competition.
- To answer your prospect’s questions about their lawn care, landscape maintenance and landscape design/build needs and desires: Your prospect came to your website to learn more about what you can do to help them solve their lawn care and landscape maintenance problems. A landscaping content writer can help you answer those questions by writing an FAQ page for your website and a couple of blogs about common lawn care problems in your area.
- Solidify your reputation as the go-to person in your city, county or region for the best lawn care and landscape maintenance solutions: In most regions of the U.S., there is plenty of lawn care and landscape business competition. How are you standing out from the crowd?
A landscape copywriter can help you with your goals by writing case studies, blogs and social media content keeping your ideal customer in mind. Plus, a landscaping content writer uses the best SEO practices to get you the results you’re looking for.
Will you be improving your lawn and landscape website in 2017? Then hire a landscaping content writer. I’m the Landscape Writer and I specialize in writing online content for lawn care, landscape and outdoor living companies.
If you need a copywriter to make your business shine in 2017, call me at 717-381-6719, email me at wendy@landscapewriter.com or fill out my free consultation form.
To learn more about how I can help you create the perfect CTA to your lawn care or landscape company’s blogs, website pages and social media, call me today at 717-381-6719, email me at wendy@landscapewriter.com or fill out my contact form.
